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small business podcast

How Podcasting Can Help Your Business
Business, Entrepreneur Life, Purposeful Podcasting

Purposeful Podcasting: Unlock Your Power with Podcasting: Find Clarity & Profit

Unlock the power of podcasting to grow your business and make an impact with your message!

In this episode you will learn:
1. Discover how podcasting can help you hone in on your expertise and uncover clarity in your business.
2. Learn how to Frankenstein your business with different tactics and repurpose content for maximum efficiency.
3. Find out how to leverage a podcast to build an audience, grow know like and trust, and make a profit.

Maximizing Your Business with Podcasts: Understanding Your Purpose

 

Are you an entrepreneur who is looking to maximize your business potential? Podcasting is an effective marketing tool that can help you do just that, but do you know how to use it to its full potential? In this blog, we will explore how podcasts can help entrepreneurs grow their business. We will cover topics such as marketing strategy, audience growth, profit, building relationships and simplifying systems. We have used this system for two separate businesses in different industries, and we will share our experiences and results with you. Join us for this journey and learn how to utilize this powerful medium to reach your business goals.

Why is it important for entrepreneurs to use podcasts to grow their business?

Podcasts offer entrepreneurs an invaluable resource for growing their businesses. By utilizing podcasts, entrepreneurs can easily connect with potential customers and build relationships with them. This form of content marketing allows entrepreneurs to showcase their expertise and gain credibility among their target audience.

Additionally, podcasts can be used to spread the word about a business’s services and products, increasing their visibility and reach. Moreover, podcasts are a great way to build relationships with influencers and other entrepreneurs in the industry. By hosting or being featured as a guest on a podcast, entrepreneurs can establish themselves as thought-leaders and get in front of potential customers and partners. Finally, podcasts can be used as a platform to share success stories, discuss challenges and provide useful advice. This can help entrepreneurs create an engaged community of customers and partners, increasing their chances of success.

How do you get stated with a podcast? Here are the steps you need to follow:
1. Drill into Purpose: Understand what you’re passionate about and how to use it to create content and a podcast.
2. Define Your Audience: Understand who you are speaking to.
3. Profit & Leverage: Identify ways to leverage your podcast to grow your business and make a profit.

Understand what you’re passionate about and how to use it to create content and a podcast.

This step requires reflection and introspection to determine what drives you, what topics you find interesting, and what topics you feel you can provide value on. Once you have identified your purpose, you can use this to inform what types of content you create and the topics you cover in your podcast. This helps to ensure that your podcast is consistent and that you are delivering content that is aligned with your values and interests. Additionally, this step allows you to provide a unique perspective and style to your podcast that is reflective of your individual strengths and interests. By drilling into your purpose and understanding how to use it to create content and a podcast, you can ensure that your podcast is successful and profitable.
.

2. Define Your Audience: Understand who you are speaking to.

This is essential to ensure that your podcast reaches the right people and delivers the right message. When defining your audience, you must consider who your target market is, what their interests and needs are, and what type of content they are looking for. Once you have identified your audience, you can use this information to create content that is tailored to their interests and needs. Additionally, this helps you to market and promote your podcast more effectively. Knowing who your audience is and how to reach them is essential to ensure that your podcast is successful. Step 3 of the Purposeful Podcasting process is to create a content plan. Having a content plan allows you to create content that is consistent and structured, which helps to ensure that your podcast is successful. A content plan should include the topics you will cover, the type of content you will create, the format of your podcast, and the frequency of your podcast. A content plan should also include a timeline for the content you plan to produce and the promotion and marketing of your podcast. Having a content plan helps to ensure that you stay on track and that your podcast delivers content that is consistent and of a high quality.

3. Profit & Leverage: Identify ways to leverage your podcast to grow your business and make a profit.
Profit & Leverage: Identifying ways to leverage your podcast to grow your business and make a profit requires a few steps. First, you need to drill into your purpose and mission, and develop content that reflects that. Once the podcast is created and edited, you need to focus on list building and customer relationship management.

There are many tools out there that can help you do this. Utilizing these tools will help you capture and grow your audience and ultimately make a profit from your podcast. You can also leverage your audience by repurposing content from the podcast into other marketing strategies. Lastly, you can use the podcast as a platform to showcase your expertise and create offers for your audience. This will create an avenue for you to monetize your podcast and turn it into a profitable venture.

Once you’ve identified ways to monetize your podcast, you need to create a plan that will help you track your progress and measure success. This will help you identify areas of growth, as well as areas that need improvement. Having a plan in place will also help you set a timeline for when you expect to see a return on your investment. Additionally, it’s important to have a clear understanding of who your target audience is and how you will reach them. This will help you create content tailored to their needs and interests, which will ultimately drive more listeners and more profit. Finally, in order to leverage your podcast for maximum profit, you need to be consistent with your content. Creating a schedule for when you will release content will not only help you stay organized, but it will also provide your audience with something to look forward to. Additionally, this will help establish trust with your audience and make them more likely to invest in you and your podcast. By following these steps, you can effectively leverage your podcast for maximum profit.

Podcasting is a powerful tool for entrepreneurs to maximize their business potential. With the right mindset and the right strategies, anyone can use podcasting to reach their business goals. So don’t be afraid to take the leap and start podcasting today!

I’d love to hear how you apply podcasting in your business to get clarity, alignment & profit.. Leave me a comment on how it went for you or drop any questions you want me to answer!

And if you are looking to add this strategy to your business, be sure to grab our guide Purposeful Podcasting. It’s free and full of great information to help you get started podcasting.
Business, Podcast, Purposeful Podcasting

Purposeful Podcasting: Why Profit Matters

We are officially kicking off our Purposeful Podcasting Bootcamp, and to introduce this new program, we are breaking down the three steps we think you need to be a successful entrepreneur: Purpose, Profit, and Podcasting!

In this episodes we dig into profit – why it matters in your business, what it actually means, and why you shouldn’t keep your head in the sand any more when it comes to profit.

If you are interested in starting your podcast, grab our free guide at https://purposefulpodcasting.com/guide

If you are interested in launching your podcast in 2023 you don’t want to miss our Purposeful Podcasting Bootcamp. You can learn more at https://purposefulpodcasting.com/info

Business, Entrepreneur Life, Podcast, Purposeful Podcasting

Purposeful Podcasting: Drilling Into Your Purpose

 

Welcome to Part 1 of this Bonus Mini-Series with the Serendipitous Rebels.

We are officially kicking off our Purposeful Podcasting Bootcamp, and to introduce this new program, we are breaking down the three steps we think you need to be a successful entrepreneur: Purpose, Profit, and Podcasting!

In this episode we dig into Purpose. Why it matters, why it should matter to YOU, and how you can start to think of purpose in your business.

If you are interested in starting your podcast, grab our free guide at https://purposefulpodcasting.com/guide

If you are interested in launching your podcast in 2023 you don’t want to miss our Purposeful Podcasting Bootcamp. You can learn more at https://purposefulpodcasting.com/info

Purposeful Pivoting with Kelly and Abigaile White The Serendipitous Rebel Podcast
Podcast, Purposeful Pivoting

Purposeful Pivoting: Kelly & Abigail White

Purposeful Pivoting with Kelly & Abigail White – The Mother Daughter Journey

In this week’s episode we are thrilled to invite Kelly and Abigail White from The Mother Daughter Journey to our podcast.

Kelly and Abigail are a mother/daughter team that started as partners running a travel business. They recently pivoted to The Mother Daughter Journey – a podcast and communications program that helps mothers and daughters strengthen bonds and work through communication issues.

This mother and daughter share their story of their pivot from working in corporate America at separate jobs, to opening their own travel agency. From there they once again pivot to The Mother Daughter Journey podcast where they share their journey to a better mother-daughter relationship. Krystal discusses all of this with them and also their desire to help others achieve a better mother-daughter relationship.

One of our biggest takeaways was how to listen to your inner voice that starts to tell you “this is no longer working” and then be brave enough to do something about it.

Working as a mother daughter team is not easy, but they have found that their story has changed the way they view the importance of the mother/daughter relationship. And they hope that their story invites others to do the same.

You can listen to their podcast, The Mother Daughter Journey on Apple, Spotify or wherever you get your podcasts.

You can listen to this episode on all the same channels. Enjoy!

Purposeful Pivoting with Laura Ritter
Podcast, Purposeful Pivoting

Purposeful Pivoting: Laura Ritter of Ritter Family Farm

For this weeks conversation in our purposeful pivoting series, Wendy Guth speaks with Laura Ritter of Ritter Farm in Sykesville, Maryland. Wendy and Laura discuss Laura’s pivot from school teacher to co-founder, along with her husband, of Ritter Farm, LLC. Ever wonder what it’s like to manage four children and a working farm? Don’t forget to throw in managing all of this during a pandemic. Join us and find out a little bit more about Laura and her pivot journey.

Purposeful Pivoting with Laura Ritter of Ritter Farm

Laura turned her interests in sustainable farming into a a reality when she went from school teacher to stay at home mom to now CEO of Ritter Family Farms in Howard County, Maryland.

Honey, we bought a farm!

Remember that movie?  Honey, we bought a farm?  

Well, sustainable farmer Laura Ritter did just that with the assistance of her family-run farm in the middle of Howard County, Maryland.  Former public school teacher Laura turned sustainable farmer has sat down to discuss how in times of necessity, we do what we have to do. 

This week’s episode is about putting yourself first and prioritizing the rest.  Laura Ritter of the Ritter Family Farm talks to Wendy about her most important hat – the “me” hat and why prioritizing and having a clear purpose in what you are trying to accomplish in your life.

So we pose these questions for you – what hats do you wear? Are you living a purposeful life?

 The 5 hats that Laura wears

When you are an entrepreneur you wear many hats. The 5 hats that Laura wears are:

  1. Me
  2. Mom
  3. Wife
  4. Business Partner
  5. World Citizen

Let’s talk about the “Me” Hat

What is the “me” hat? It’s remembering who you are. Specifically remembering who you are when it is just YOU.

As a female. As a mom. As an entrepreneur. We can’t think of anything more important to remember!

 

 

Purposeful Pivoting: Jen Pasquale with Pride and Grit
Podcast, Purposeful Pivoting

Purposeful Pivoting with Jen Pasquale of Pride & Grit

Purposeful Pivoting with Jen Pasquale of Pride & Grit

Purposeful Pivoting with Jen Pasquale of Pride & Grit

Strengths Coach. Consultant. Military Spouse. Mom of Teens. Champion for Military Connected Entrepreneurs.
And that’s just a few of Jen’s diverse hats that she wears on a regular basis (as if that’s not enough!).
Jen is a self-professed accidental entrepreneur. She created Pride & Grit originally as a blog so that she could tell the stories of seasoned military spouses to give them a voice to share the wisdom and struggles of military life. Later she returned to her consulting roots working with spouses, corporations, and teens to help individuals lean into strengths to be more successful in their world.

About Jennifer Pasquale

Jen is a 16-year active duty military spouse, certified strengths coach, and the founder of Pride & Grit – a Transition Support Organization for Military Spouses. Jen is passionate about helping seasoned military spouses rediscover their identity, embrace their unique strengths, and thrive in their final season as a military family. She’s also the owner of Jen Pasquale Consulting, where she offers strengths coaching and team development workshops to small and large organizations.

Listen on Apple Podcasts

Grab your free guide now to see if the universe is giving you signs that it’s time to pivot!  


Podcast, Purposeful Pivoting

Purposeful Pivoting: Interview with Irena Miller

Purposeful Pivoting with Irena Miller

Spidey sense… a tingly feeling… that inner knowing…

How much do you rely on intuition in your life?

For example, have you ever lost your keys and simply asked out loud for assistance in finding them…  And then actually found them?

This week’s guest on the Serendipitous Rebel podcast is empathetic and intuitive Irena Miller, an energy alchemist, who joins us on this episode to tell us how she used inklings and her intuition to pivot from her brick and mortar business to the online space.

In this episode, Irena offers a unique, down to earth perspective to the sacred arts that unlock the mysteries and hunches of the unexplainable. We dive deep into how to use your gut to discover your limitless potential and how to step into the life you were born to live.

Listen in on this candid conversation on how Irena

  • Has been guiding curious seekers and visionary empaths on how to take rewarding action on their gut instincts
  • Shines the light on blocked energy that can show up as physical pain, limiting beliefs, self sabotaging behaviors and glass ceilings

This is an episode that you are going to want to sit, listen, and reflect on.

The truth is, we could all lean into our intuition a bit more.

Let us know where you fall on trusting your gut on making decisions.

About Irena

Irena Miller has been an empathic intuitive since birth. Over the last 2 decades as an Energy Alchemist and Spiritual Life Guide, she has been guiding curious seekers and visionary empaths on how to take rewarding action on their gut instincts. She shines the light on blocked energy that can show up as physical pain, limiting beliefs, self-sabotaging behaviors, and glass ceilings. With her logical background as a Decision Science major and her intuitive side as a Reiki Master, Astrologer, Yoga Alliance Certified Yoga Teacher, Tarot Reader, and Energy Healer she offers a unique down to earth perspective to learn the sacred arts that unlock the mysteries, hunches, and unexplainable. As a speaker, she offers done-for-you energy healing and trainings at conferences, on-demand courses, and virtual gatherings. With her guidance discover your limitless potential and step into the life you were born to live! Continue the conversation with Irena https://www.irenamiller.com and grab her FREE Gift to YOU  http://www.irenamiller.co/getcalm

Listen on Apple Podcasts

Grab your free guide now to see if the universe is giving you signs that it’s time to pivot!  


Why Start A Podcast
Entrepreneur Life, Podcast

Why Start A Podcast

Why Start A Podcast

If you’ve been an entrepreneur for very long, you know the power of getting your name out and the golden rule of building know, like, trust with your audience.

Can we let you in on a little secret though? 

You can build know, like, and trust on social media.

You can build know, like, and trust with blogging.

But … did you know you can build know, like and trust AND catapult it at warp speed via content like a podcast?

Today’s conversation is quite meta. We’re talking about how to grow your audience faster with a podcast, on a podcast. 

A podcast is an amazing way to start your business or even to figure out what your business should be. It’s also a list building tool that helps you grow your reach and it helps give you brand recognition.

But the actual beauty of doing a podcast is, you are figuring things out as you go along. In this episode, we breakdown:

  • Why we created our podcasts
  • How empowering it is
  • Why you should start one
  • And how you already have what it takes

Now you ask, why would I start a podcast?

A better question is, why not?!

If you have a purpose that you want to bring to light, or something that you love to teach and share, one of the BEST ways to do this is via a podcast.

Have a listen, then hit reply and let us know what your podcast is going to be about.

Listen on Apple Podcasts

Grab your free guide now to see if the universe is giving you signs that it’s time to pivot!  


Entrepreneur Life, Podcast

Bourbon Burn & Entrepreneurship

Bourbon Burn and Entrepreneurship

What does a cycling trip through bourbon country have to do with entrepreneurship?

It turns out, everything!

In this week’s episode of the Serendipitous Rebel Podcast, Krystal interviews Wendy on her big takeaways from her most recent adventure in bourbon country.

We created this podcast for the adventure loving, purpose driven, action minded, purpose driven entrepreneurs. And what is more adventure loving and purpose driven than a cycling from distillery to distillery and having a lot of fun on the way. Wendy spent a long weekend enjoying the Bourbon Country Burn in Lexington, Kentucky. It was 3 days of cycling between distilleries along with 1,100 bikers. In the end she rode 100 miles and toured 7 distilleries while clamping along the way.

Wendy getting ready to head out on her bike at the Bourbon Country Burn

Why the Bourbon Burn?

This had always been a bucket list adventure for Wendy. She always wanted to partake in a Backroads Cycling Trip. Her husband wasn’t a huge fan of the idea of group travel, but did find this as something fun that they could do together that would marry her desire for a cycling trip and his love of bourbon.

What was her big epiphany along the way?

Doing any kind of an endurance challenge is a precursor for running an online business.

Both require you to step out of your comfort zone. It’s a huge risk that can be very freeing, but there are a lot of amazing experiences along the way.

You’ve gotta do you!

In this life people are always judging you. There are people out there that will make snide comments about they way you do things. There are people who feel very strongly about processes. You will have to resist the urge to justify everything you do.

We of them spend so much time looking at what other people do or say that we lose focus on what we need to do. That’s how we end up in situations that we are resentful of or unhappy.

Set up your business so that you can take the opportunities to have adventures when you can!

There are a ton of people who look at us and wish they could do what we do. Many people choose to work from home so that they can have the laptop lifestyle and travel more. Yet, many don’t set up their business so that it will lend itself to that kind of a lifestyle. It is possible to intentionally set up

Podcast, Purposeful Pivoting

Serendipitous Rebel Pivot Part 2

This week is a continuation of last weeks episode. If you haven’t listened yet, we encourage you to go back and check out Part 1. 

 

What does it take to show up in your business every day?

In our opinion: confidence.

Often it takes just a small initial push to get started. We want the flexible laptop lifestyle, and everyone likes to make this look easy.

The fact is that the process is simple, but it is definitely not easy. You need a certain amount of confidence to get moving. And as you keep going on  your entrepreneurial journey, you will build confidence along the way.

But if you are solid in your purpose and you know why you are doing this and why you are showing up in your business, then you’ll be able to show up with even more confidence.

 

As we continue with the discussion on  purposeful pivoting we touch on “what is our personal purpose?”  This is not the same thing as your entrepreneurial purpose.  It is a hard truth as to why you are here in this space, the online space.

Is it to make a change?

Is it for money? 

Is it for your family?

We, as lifestyle entrepreneurs, want to have a certain standard of living and want to be able to do certain things and have certain goals. They are driven by wanting to feel like we are accomplishing things, that we are making contributions to our family and to our world.

In this episode we are talking about how we are leveraging our own strengths and gifts, because we don’t want to work 60 hour weeks, and we don’t necessarily want to run an empire of seven figures.

So we thought that we would ask, why are you doing this?  What is making you show up everyday?