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small business coaching

Business, Entrepreneur Life, Purposeful Podcasting

Purposeful Podcasting: Unlock Your Power with Podcasting: Find Clarity & Profit

Unlock the power of podcasting to grow your business and make an impact with your message!

In this episode you will learn:
1. Discover how podcasting can help you hone in on your expertise and uncover clarity in your business.
2. Learn how to Frankenstein your business with different tactics and repurpose content for maximum efficiency.
3. Find out how to leverage a podcast to build an audience, grow know like and trust, and make a profit.

Maximizing Your Business with Podcasts: Understanding Your Purpose

Are you an entrepreneur who is looking to maximize your business potential? Podcasting is an effective marketing tool that can help you do just that, but do you know how to use it to its full potential? In this blog, we will explore how podcasts can help entrepreneurs grow their business. We will cover topics such as marketing strategy, audience growth, profit, building relationships and simplifying systems. We have used this system for two separate businesses in different industries, and we will share our experiences and results with you. Join us for this journey and learn how to utilize this powerful medium to reach your business goals.

Why is it important for entrepreneurs to use podcasts to grow their business?

Podcasts offer entrepreneurs an invaluable resource for growing their businesses. By utilizing podcasts, entrepreneurs can easily connect with potential customers and build relationships with them. This form of content marketing allows entrepreneurs to showcase their expertise and gain credibility among their target audience.

Additionally, podcasts can be used to spread the word about a business’s services and products, increasing their visibility and reach. Moreover, podcasts are a great way to build relationships with influencers and other entrepreneurs in the industry. By hosting or being featured as a guest on a podcast, entrepreneurs can establish themselves as thought-leaders and get in front of potential customers and partners. Finally, podcasts can be used as a platform to share success stories, discuss challenges and provide useful advice. This can help entrepreneurs create an engaged community of customers and partners, increasing their chances of success.

How do you get stated with a podcast? Here are the steps you need to follow:
1. Drill into Purpose: Understand what you’re passionate about and how to use it to create content and a podcast.
2. Define Your Audience: Understand who you are speaking to.
3. Profit & Leverage: Identify ways to leverage your podcast to grow your business and make a profit.

Understand what you’re passionate about and how to use it to create content and a podcast.

This step requires reflection and introspection to determine what drives you, what topics you find interesting, and what topics you feel you can provide value on. Once you have identified your purpose, you can use this to inform what types of content you create and the topics you cover in your podcast. This helps to ensure that your podcast is consistent and that you are delivering content that is aligned with your values and interests. Additionally, this step allows you to provide a unique perspective and style to your podcast that is reflective of your individual strengths and interests. By drilling into your purpose and understanding how to use it to create content and a podcast, you can ensure that your podcast is successful and profitable.
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2. Define Your Audience: Understand who you are speaking to.

This is essential to ensure that your podcast reaches the right people and delivers the right message. When defining your audience, you must consider who your target market is, what their interests and needs are, and what type of content they are looking for. Once you have identified your audience, you can use this information to create content that is tailored to their interests and needs. Additionally, this helps you to market and promote your podcast more effectively. Knowing who your audience is and how to reach them is essential to ensure that your podcast is successful. Step 3 of the Purposeful Podcasting process is to create a content plan. Having a content plan allows you to create content that is consistent and structured, which helps to ensure that your podcast is successful. A content plan should include the topics you will cover, the type of content you will create, the format of your podcast, and the frequency of your podcast. A content plan should also include a timeline for the content you plan to produce and the promotion and marketing of your podcast. Having a content plan helps to ensure that you stay on track and that your podcast delivers content that is consistent and of a high quality.

3. Profit & Leverage: Identify ways to leverage your podcast to grow your business and make a profit.
Profit & Leverage: Identifying ways to leverage your podcast to grow your business and make a profit requires a few steps. First, you need to drill into your purpose and mission, and develop content that reflects that. Once the podcast is created and edited, you need to focus on list building and customer relationship management.

There are many tools out there that can help you do this. Utilizing these tools will help you capture and grow your audience and ultimately make a profit from your podcast. You can also leverage your audience by repurposing content from the podcast into other marketing strategies. Lastly, you can use the podcast as a platform to showcase your expertise and create offers for your audience. This will create an avenue for you to monetize your podcast and turn it into a profitable venture.

Once you’ve identified ways to monetize your podcast, you need to create a plan that will help you track your progress and measure success. This will help you identify areas of growth, as well as areas that need improvement. Having a plan in place will also help you set a timeline for when you expect to see a return on your investment. Additionally, it’s important to have a clear understanding of who your target audience is and how you will reach them. This will help you create content tailored to their needs and interests, which will ultimately drive more listeners and more profit. Finally, in order to leverage your podcast for maximum profit, you need to be consistent with your content. Creating a schedule for when you will release content will not only help you stay organized, but it will also provide your audience with something to look forward to. Additionally, this will help establish trust with your audience and make them more likely to invest in you and your podcast. By following these steps, you can effectively leverage your podcast for maximum profit.

Podcasting is a powerful tool for entrepreneurs to maximize their business potential. With the right mindset and the right strategies, anyone can use podcasting to reach their business goals. So don’t be afraid to take the leap and start podcasting today!

I’d love to hear how you apply podcasting in your business to get clarity, alignment & profit.. Leave me a comment on how it went for you or drop any questions you want me to answer!

And if you are looking to add this strategy to your business, be sure to grab our guide Purposeful Podcasting. It’s free and full of great information to help you get started podcasting.

March 27, 2023 by Wendy + Krystal

Purposeful Podcasting

Purposeful Podcasting: How Podcasting Can Help Your Business

We are officially kicking off our Purposeful Podcasting Bootcamp, and to introduce this new program, we are breaking down the three steps we think you need to be a successful entrepreneur: Purpose, Profit, and Podcasting!

In this episode we dig into how a podcast can be leveraged in your business to help you dig into your purpose AND turn a profit.

If you are interested in starting your podcast, grab our free guide at https://purposefulpodcasting.com/guide

If you are interested in launching your podcast in 2023 you don’t want to miss our Purposeful Podcasting Bootcamp. You can learn more at https://purposefulpodcasting.com/info

January 13, 2023 by Wendy + Krystal

Purposeful Pivoting: Jen Pasquale with Pride and Grit

Podcast, Purposeful Pivoting

Purposeful Pivoting with Jen Pasquale of Pride & Grit

Strengths Coach. Consultant. Military Spouse. Mom of Teens. Champion for Military Connected Entrepreneurs.

And that’s just a few of Jen’s diverse hats that she wears on a regular basis (as if that’s not enough!).

Jen is a self-professed accidental entrepreneur. She created Pride & Grit originally as a blog so that she could tell the stories of seasoned military spouses to give them a voice to share the wisdom and struggles of military life. Later she returned to her consulting roots working with spouses, corporations, and teens to help individuals lean into strengths to be more successful in their world.

About Jennifer Pasquale

Jen is a 16-year active duty military spouse, certified strengths coach, and the founder of Pride & Grit – a Transition Support Organization for Military Spouses. Jen is passionate about helping seasoned military spouses rediscover their identity, embrace their unique strengths, and thrive in their final season as a military family. She’s also the owner of Jen Pasquale Consulting, where she offers strengths coaching and team development workshops to small and large organizations.

Grab your free guide now to see if the universe is giving you signs that it’s time to pivot!

December 12, 2022 by Wendy + Krystal

Podcast, Purposeful Pivoting

Purposeful Pivoting with Kristine Goad

Purposeful Pivoting With Kristine Goad

Is there that one thing that you have always wanted to do but are afraid to take the leap?

Did you know that you can learn from and transform your life just by conquering your fears?

Our guest Kristine Goad, owner of Surfing Your Edge Coaching, was just like (what we’re guessing) is you. She started her coaching business on a leap of faith and to conquer a fear.

In today’s episode, Kristine and Wendy talk about women who have that one thing that they want to do but shelve it because they were afraid or didn’t know where to start or just did not have the time.

For so many of us, we may not even realize it was a fear holding us back… it seems more like a distraction from something else important to us, so it’s easily justifiable, right?

As we chat about conquering fears, learning from mistakes and how perfection is not normal, think about what is the one thing that you would love to do but haven’t for one reason or another.

Spoiler alert: Wendy’s is surfing.

But we’d love to know, did something pop into your mind about this? Hit reply and let us know what it is.

About Kristine

Kristine Goad is the Surfing Your Edge Coach. She helps women over 40 break out of their “reality-sized” version of themselves so they can live the bigger, bolder, more badass life they know they were born for.

She’s also the author of the memoir Your Mileage May Vary, and the creator of the Surfing Your Edge Experience and Bigger, Bolder, Badass, a 6-month adventure to help you fall in love with life and be the you you were always meant to be.

Grab your free guide now to see if the universe is giving you signs that it’s time to pivot!

December 6, 2022 by Wendy + Krystal

Podcast, Purposeful Pivoting

Purposeful Pivoting with Tammy Perreira

Let’s have a rhetorical raising of hands for if you got starry eyed when starting your entrepreneurial journey – imagining how quickly and easily you’d have success?

Even if you flinched and raised a pinky just now, know you are not alone!

One of the most irritating beliefs we’ve run into as entrepreneurs that is ever-present even today, is the idea that you can become an overnight success… and the dark flip side, you’re a failure if you don’t achieve this.

In this week’s candid interview on the Serendipitous Rebel Podcast, we talk with Tammy Pereira, Facebook Ads expert and CEO of Tammy P about this notion of overnight success and how she took her corporate skills and turned it into a business that is ever changing.

One conundrum Tammy often faces is how to define success in her own business and life, when her whole job is defining success in tangible, black and white measurable ways such as Facebook ads.

Listen hear to our discussion around:

How she felt like a foreigner in another land when it came to the online space
How success is not instant but a journey that evolves
How her life shifts (pivots) to meet the next steps in her journey

November 22, 2022 by Wendy + Krystal

Podcast, Uncategorized

Ep. 15. Serendipitous Rebel Podcast: Coaching VS Therapy

Coaching VS Therapy:

What is the difference between a therapist and a business coach?

Another way to think about this could be: What are the red flags you should look at in your coaching relationship?

Mental health and conversations around it are incredibly important. And, dare we say, we are in a mental health crisis in this country. We encourage any one in distress or struggling to RUN, not walk, to book an appointment with a licensed therapist.

Likewise, a business coaching relationship can be incredibly rewarding as an entrepreneur. It can be the thing you need to push your business to the next level, hold you accountable, and give you clarity and a clear path forward.

At no time should a business coach tackle issues with mental health. Coaches do not handle mental health issues, or handle someone in stress. Unless they are also a licensed mental health professional, they are out of line. If you are in distress, or struggling with mental health, that’s work for a therapist.

We like to think of it in terms of having a baseline. A therapist works with you in distress to bring you back to baseline. A business coach works with you from baseline to thriving.

Baseline to Thriving

When you work with a business coach you are forward focused. You are working together towards a goal. If at any time a coach senses that there is something from the past that is stress or trauma induced that needs to be addressed in order to move forward, they should then refer you to a therapist.

Therapists look at old wounds and works to help you heal things from the past that may hold you back. If a coach is working with you in that territory it may be a red flag. A therapist is licensed and credentialed to be able to handle different traumas and issues that can arise from picking at old scabs. A business coach is not trained to handle trauma. Period.

Personal VS Professional

There is a fine line to dance between the personal and professional as an entrepreneur. There are mindset blocks issues that need to be worked around often. There are things from our past that informs how we tackle our professional goals and problems moving forward.

So where is the line?

A coach may help identify blocks or issues that impact your ability to achieve goals, and then will work with you to take steps to move forward. But they do not pick that scab. They do not diagnose. They do not bring up past family dynamics.

If something comes up, they can say “I hear you” and see how we can move forward. But they don’t go backwards to try to figure out what happened in your childhood to bring you here.

Just like any profession, there are bad coaches out there. Buyer beware.

It is so important as a consumer to be aware of what we are buying into. While we at Serendipitous Rebel find coaching to be incredibly helpful and foundational to a being a small business owner (hello! We provide coaching!), we also firmly believe that you need to be aware of a persons credentials before you buy into their program, and know as a consumer where the line is.

We have both found ourselves in uncomfortable coaching situations where our coach has crossed a line. We’ve witnessed coaches cross the line and diagnose other peoples trauma. We’ve witnessed coaches try to tackle other peoples trauma without proper licensing or medical credentials. We’ve witnessed coaches liken themselves to therapist.

NO. NO. NO.

DISCLAIMER: A person’s personal experience with therapy does not make them a licensed therapist, nor does it give them the ability to diagnose other people’s mental health issues.

Just like we don’t seek business advice from our therapists, we don’t ask personal advice regarding our past traumas from our business coach.

It’s important to ask yourself, “What are the dynamics between the coach/client? in this room?”

While we all end up drinking the Kool-aid at some point or another, it’s important to ask yourself before entering in a coaching relationship “What do you notice about power dynamics between a coach and their clients/following?”

Coaching programs can often present themselves similar to cults. While we love the raving fans of Serendipitous Rebel, we would never encourage members to speak poorly about people that have left the program or who have decided to move on and do other things. Likewise, we would be wary of any blind followers in our community that would be afraid to question or push back on tactics that we were suggesting. Finally, we continue to keep in touch with people and cheer for their success even when they are no longer a part of our community. The idea that we would cut them off forever and never keep in touch goes agains why we do this in the first place. However, we have both sat in programs where this kind of behavior runs rampant.

Raving fans are awesome! Blind followers that aren’t allowed to question or leave without being totally ostracized are not.

In the end we are big fans of both coaching and therapy! Both can serve incredibly important functions in your life. Knowing the difference and being able to recognize healthy versus unhealthy relationships only helps you have a more successful outcome in both your personal and professional worlds.

Grab your free guide now to see if the universe is giving you signs that it’s time to pivot!

August 22, 2022 by Wendy + Krystal