Wendy and Krystal discuss the importance of profit in running a business. They define profit as revenue minus expenses and emphasize that it is crucial to make a profit in order to have a sustainable business. They also discuss the importance of aligning profit goals with one’s purpose, and the need to value one’s time and energy in calculating expenses. They caution against shooting oneself in the foot by making poor financial decisions when revenue exceeds expenses.
In this episode, Krystal and Wendy explain why purpose matters in podcasting and how podcasting can help businesses. They discuss the definition of purpose, which is the central self-organizing life aim, and how purpose is what drives resources and goals. The hosts believe that having purpose makes people happier, healthier, longer living, and more joyful. Purpose allows individuals to reach their higher aspirations or higher aims, which is not always work-related, and can help individuals focus on the one thing they need to do in their business to make money. Purpose helps entrepreneurs build a strategy that serves that purpose.
In this weeks episode of Purposeful Podcasting we dig into why women should start podcasting.
Wendy Guth and Krystal Eicher discuss the topic of why women need to podcast. The discussion was sparked by a male celebrity’s comment that women reach their prime in their 20s, 30s, or maybe 40s. Wendy and Krystal argue that women have a lot to say and should have more representation in the world to share their stories and add value to conversations. They believe that stories shape culture and worldviews and that a lack of representation of women’s views is why there’s something wrong with the world. Wendy suggests that the number one reason women should start a podcast is that they have something to say. They also agree that podcasting is a low-barrier entry opportunity to express oneself and share one’s passion.
And yet, it’s a sentiment that seems to instigate a lot of imposter syndrome with women today. So many that we speak with feel that they have nothing to add to the conversation. We argue that the opposite is true.
With age, comes wisdom.
And frankly, that’s a relief. We still have something to say, even later in life, and what we have to say can add even more value to the mix, because we have lived. Can you imagine if all of our contributions to the world peaked at 25?
If you ask us, this life gets better with age. We learn more and can add more value to the conversations around us because we have picked up more world views and knowledge along the way.
When you have those conversations in the form of a podcast, you are showing, by your example, that we are not alone – that others share our world views and frustrations. You normalize conversations that more people should be having.
The world needs more women sharing their voices and stories. And we advocate that a woman’s voice is most needed in their 30’s, 40’s and 60’s. Women have experience and stories that need to be shared in this space.
Transcript of today’s episode:
Krystal Eicher, Wendy Guth
Wendy Guth 00:55
Hello, there and welcome to this episode of Purposeful Podcasting. I’m Wendy and I’m here with
Krystal. For the first time I’m just saying her name and not waiting for her to say it. And we’re
actually here to talk about a topic that is really near and dear to our hearts. And that is why
women need to podcast. I will start this by saying I have been righteously indignant today,
having just heard a male celebrity say that women reach their peaks, or they’re in their prime
sorry, in their prime in their 20s, 30s, maybe 40s. And I’m sure you’re like, “Well, what does
that have to do with podcasting?” Oh, it has a ton to do with podcasting. And that is what we’re
going to get into right now. Welcome. Welcome, everyone, and welcome Krystal.
Krystal Eicher 02:00
Welcome,everyone. Yeah, when we were really talking about this week’s episode, which has
been on the docket for some time now, it’s you know, why more women should podcast and
why we feel so passionate about this. And then the story came up, and we were like, oh, now
we really have to double down because we were pissed. Because this is and this is why more
women need to podcast, because we need more women’s voices in the world, adding value to
the conversation so that more people know that we exist. Because I think people forget that we
exist long past our 40s. Oh, my gosh, if we peek in our, that means you’re done. And I’m almost
Wendy Guth 02:42
I can’t even tell you how much that pisses me off. I will say that I am very proudly 57 years old.
And does that mean my life ended 20, 30 years ago?
Krystal Eicher 02:54
A long time ago, apparently.
Wendy Guth 02:56
Oh my gosh, no way. And I am so emphatic that my life actually did not begin until I hit 50.
Doesn’t take away from my childbearing years. It doesn’t take away from, you know, my
relationship years. It just means that the older we get, we feel more comfortable in our skin.
And it’s really about time that everyone, everyone realize this. Life does not end at any given
time, you know, oh my gosh, this really has me so pissed off. And I think about it, and it’s like,
how can you say that someone hits their prime in their 20s? What do they do for the rest of
their f*ing lives?
Krystal Eicher 03:44
Oh gosh, that sounds so depressing to me. It’s like people who peak in high school?
Wendy Guth 03:48
Well, that’s exactly what I was…we share the same brain on this one. Yes. You know, the best
years of my life happened when I was you know, what is it? 14 to 18? Holy crap, that’s just, no,
that’s depressing. Oh, my gosh. And it’s so intriguing to me, because we have the opportunity,
and really a fairly low barrier for entry, to speak our minds, to say what we feel, to share our
passion for a lot of what we do that is with female entrepreneurs. But it actually could be
anyone who has a passion on a topic. It’s like you sit down in front of a computer, and you have
some sort of a recording device, you know, and you have a microphone and just speak.
Krystal Eicher 04:48
Yeah, it’s such a great way for people to express their views on things and share their stories.
And I think that we all can agree that stories are the things that shape so much of our culture
And our worldview, and I think that if when you think about their topics that we are constantly
engaging in the world, it is the stories that shape those conversations that really are going to
make those decisions in the long run. It’s not laws, it’s not black and white commentary and
objectivity, its stories. And I think that a lot of people who have very harsh world views on
anything today, it’s because they’re lacking empathy behind it. And it’s because they’re lacking
a story behind it. And so if you really want to make big impacts in the world, we have to share
more stories. And when we talk about what the hell is wrong with the world today, it really, in
my opinion, is because we are having a lack of representation and women’s views in the world,
it’s because we’re not confident enough to share our stories. And so that’s what we want to
change. And that’s, in my mind, one of the biggest reasons why women should start a podcast.
Okay, let’s talk about that. Why, if you were to break it down, number one reason why a woman
should start a podcast, go?
Wendy Guth 06:07
Well, because we have something to say. I think about it, and I’ve joked about this, that if I
wasn’t doing this podcast, I would have done a podcast on my love of professional football. I
would be interviewing football players, because this has been a passion of mine since I was 12
years old. Because I’m old, that was a long time ago.
Or I would do a podcast on another passion. I love Hallmark movies, I would happily do reviews of Hallmark movies all the time,
because I do them in my head, do them in my head.
I think we have fortunately found a happy
balance about talking, with our podcast, of how do you take purpose, passion, and also
incorporate the ability to earn a profit. And I think that that’s an absolutely amazing
opportunity. So why do a podcast? Because it opens the door to a world that you may never
have known existed. We’ve talked about it adding the accelerant to the fire that already exists
in terms of expanding your world. And I think that it builds community, for God’s sake. And you
can never and going back to what you said about the ability to share your story is so important.
And especially I think as female entrepreneurs, we have stories to tell. What we do, probably
someone else also does. What makes us unique, authentic, real, is what we personally bring to
it. And we have the ability to speak our voice and share our stories. No two people have the
same stories. No two people walk in the same shoes. And being able to share in that way, I
think is so incredibly important. I agree. And it’s empowering. And representation matters. It’s
empowering for yourself, because as you do it, you know for as we have done it, we have
gained confidence, we have been able to open doors that were not open to us prior to. We have
been able to figure things out along the way but likewise, I believe that our podcast
demonstrates what is possible for other women. And by nature of that has encouraged other
people to start their podcast, to share their voices, to share their world worldviews, and it helps
amplify that. And you said it before a podcast is a low barrier to entry. But there are like things
that you have to figure out along the way. There’s research, there’s tech, there’s other things
and aspects that can go to with it. You guys, it’s so empowering and so confidence building to
be able to put something like this together and then put it out into the world. I remember the
excitement I felt when we launched our first episode. And just how gratifying that felt that not
only did we do it, we did it well. And when I listened to the playback, I’m like, wow, we actually
sounded really good. And it’s more like if they can do it so can I. I think that people think that
podcasters are people who do these things operate like up on a pedestal. And we don’t at all.
It’s just that we took the first step, we just showed up. Exactly. I would love to challenge us. Oh,
I just had this thought I want to help 1000 female entrepreneurs to launch their podcast.
Krystal Eicher 09:46
I will join you with that mission.
Wendy Guth 09:47
I think it’s so important. And I was reading something really interesting earlier today about how
influencers, social media influencers, are predominantly female and how they earn actually
more than their male counterparts as influencers. Well, I challenge that a podcaster is even
more of an influencer because it’s not just selling in a lot of cases, your physical wrapping,
rather what’s in your head? And what’s in your heart? And in no way am I dissing influencers on
social media because that’s not really, I’m just saying that if that can be such a predominantly
female area, then why not podcasting? I think that there’s a vulnerability in that. I think that’s
what the world needs. I can’t even I can’t say that enough. That’s what the world needs.
Krystal Eicher 10:50
Krystal Eicher 10:50
I agree, and the opportunity for growth is limitless, because only a third of podcasts are hosted
by women currently.
Wendy Guth 10:58
And women want to hear from other women. We do. We want to know what experiences other
women have. And we want to hear their stories. And it’s so important for us to share. I want to
challenge all of our listeners to show especially that we have not hit our prime anywhere close
to it, we have not hit our prime. And frankly, I don’t expect to hit my prime. until probably
they’re about ready to roll me into the ground.
Krystal Eicher 11:30
Yeah, I don’t know about you, but I’m just getting started.
Wendy Guth 11:32
Exactly, exactly. God I was I haven’t been this pissed in a while. And the more I sit on it, the
more pissed I get, be sure to download our guide, we have a guide, and we will make sure that
the link is in the show notes. Mind blowingly.
Krystal Eicher 11:49
Link is in the show notes. And if you guys have any questions about launching your podcast, be
sure to shoot us a DM, grab the guide. It’s Purposeful Podcasting. So it’s your guide to
purposeful podcasting. So all of the things that tend to hold women back, what should I talk
about? We’ve got we have a list of over 100 ideas on what to podcast about. What tech is
involved, we list all that out for you too. Where should I go to launch my podcast, all of that is
listed in there as well. This is your guide, because again, we just want more women voices out
in the world. So and if you’d like more information, shoot us a DM, shoot us an email, and we
will get back to you because we feel very, very strongly about just this. Mind blowingly strongly
about this. A podcast gives you the ability to unleash your voice, to put your story out in the
world and therefore make room for other people. It is what I told Wendy today I said all I really
want to do is take my flag in the ground and not let anybody take this little plot of land away
from me. And I do that through my podcasts. I do that through sharing my voice here. And it is
incredibly empowering. And I’m not likely to let it go anytime soon.
Wendy Guth 13:02
That’s exactly the way it needs to be, absolutely the way it needs to be. It is time for women to
embrace that we have opinions, that we have thoughts, we have a voice and we need to share
it if Thank you for listening.