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serendipitous rebel podcast

Business, Entrepreneur Life, Purposeful Podcasting

Purposeful Podcasting: Unlock Your Power with Podcasting: Find Clarity & Profit

Unlock the power of podcasting to grow your business and make an impact with your message!

In this episode you will learn:
1. Discover how podcasting can help you hone in on your expertise and uncover clarity in your business.
2. Learn how to Frankenstein your business with different tactics and repurpose content for maximum efficiency.
3. Find out how to leverage a podcast to build an audience, grow know like and trust, and make a profit.

Maximizing Your Business with Podcasts: Understanding Your Purpose

Are you an entrepreneur who is looking to maximize your business potential? Podcasting is an effective marketing tool that can help you do just that, but do you know how to use it to its full potential? In this blog, we will explore how podcasts can help entrepreneurs grow their business. We will cover topics such as marketing strategy, audience growth, profit, building relationships and simplifying systems. We have used this system for two separate businesses in different industries, and we will share our experiences and results with you. Join us for this journey and learn how to utilize this powerful medium to reach your business goals.

Why is it important for entrepreneurs to use podcasts to grow their business?

Podcasts offer entrepreneurs an invaluable resource for growing their businesses. By utilizing podcasts, entrepreneurs can easily connect with potential customers and build relationships with them. This form of content marketing allows entrepreneurs to showcase their expertise and gain credibility among their target audience.

Additionally, podcasts can be used to spread the word about a business’s services and products, increasing their visibility and reach. Moreover, podcasts are a great way to build relationships with influencers and other entrepreneurs in the industry. By hosting or being featured as a guest on a podcast, entrepreneurs can establish themselves as thought-leaders and get in front of potential customers and partners. Finally, podcasts can be used as a platform to share success stories, discuss challenges and provide useful advice. This can help entrepreneurs create an engaged community of customers and partners, increasing their chances of success.

How do you get stated with a podcast? Here are the steps you need to follow:
1. Drill into Purpose: Understand what you’re passionate about and how to use it to create content and a podcast.
2. Define Your Audience: Understand who you are speaking to.
3. Profit & Leverage: Identify ways to leverage your podcast to grow your business and make a profit.

Understand what you’re passionate about and how to use it to create content and a podcast.

This step requires reflection and introspection to determine what drives you, what topics you find interesting, and what topics you feel you can provide value on. Once you have identified your purpose, you can use this to inform what types of content you create and the topics you cover in your podcast. This helps to ensure that your podcast is consistent and that you are delivering content that is aligned with your values and interests. Additionally, this step allows you to provide a unique perspective and style to your podcast that is reflective of your individual strengths and interests. By drilling into your purpose and understanding how to use it to create content and a podcast, you can ensure that your podcast is successful and profitable.
.

2. Define Your Audience: Understand who you are speaking to.

This is essential to ensure that your podcast reaches the right people and delivers the right message. When defining your audience, you must consider who your target market is, what their interests and needs are, and what type of content they are looking for. Once you have identified your audience, you can use this information to create content that is tailored to their interests and needs. Additionally, this helps you to market and promote your podcast more effectively. Knowing who your audience is and how to reach them is essential to ensure that your podcast is successful. Step 3 of the Purposeful Podcasting process is to create a content plan. Having a content plan allows you to create content that is consistent and structured, which helps to ensure that your podcast is successful. A content plan should include the topics you will cover, the type of content you will create, the format of your podcast, and the frequency of your podcast. A content plan should also include a timeline for the content you plan to produce and the promotion and marketing of your podcast. Having a content plan helps to ensure that you stay on track and that your podcast delivers content that is consistent and of a high quality.

3. Profit & Leverage: Identify ways to leverage your podcast to grow your business and make a profit.
Profit & Leverage: Identifying ways to leverage your podcast to grow your business and make a profit requires a few steps. First, you need to drill into your purpose and mission, and develop content that reflects that. Once the podcast is created and edited, you need to focus on list building and customer relationship management.

There are many tools out there that can help you do this. Utilizing these tools will help you capture and grow your audience and ultimately make a profit from your podcast. You can also leverage your audience by repurposing content from the podcast into other marketing strategies. Lastly, you can use the podcast as a platform to showcase your expertise and create offers for your audience. This will create an avenue for you to monetize your podcast and turn it into a profitable venture.

Once you’ve identified ways to monetize your podcast, you need to create a plan that will help you track your progress and measure success. This will help you identify areas of growth, as well as areas that need improvement. Having a plan in place will also help you set a timeline for when you expect to see a return on your investment. Additionally, it’s important to have a clear understanding of who your target audience is and how you will reach them. This will help you create content tailored to their needs and interests, which will ultimately drive more listeners and more profit. Finally, in order to leverage your podcast for maximum profit, you need to be consistent with your content. Creating a schedule for when you will release content will not only help you stay organized, but it will also provide your audience with something to look forward to. Additionally, this will help establish trust with your audience and make them more likely to invest in you and your podcast. By following these steps, you can effectively leverage your podcast for maximum profit.

Podcasting is a powerful tool for entrepreneurs to maximize their business potential. With the right mindset and the right strategies, anyone can use podcasting to reach their business goals. So don’t be afraid to take the leap and start podcasting today!

I’d love to hear how you apply podcasting in your business to get clarity, alignment & profit.. Leave me a comment on how it went for you or drop any questions you want me to answer!

And if you are looking to add this strategy to your business, be sure to grab our guide Purposeful Podcasting. It’s free and full of great information to help you get started podcasting.

March 27, 2023 by Wendy + Krystal

Business, Entrepreneur Life, Podcast, Purposeful Podcasting

Purposeful Podcasting: Drilling Into Your Purpose

Welcome to Part 1 of this Bonus Mini-Series with the Serendipitous Rebels.

We are officially kicking off our Purposeful Podcasting Bootcamp, and to introduce this new program, we are breaking down the three steps we think you need to be a successful entrepreneur: Purpose, Profit, and Podcasting!

In this episode we dig into Purpose. Why it matters, why it should matter to YOU, and how you can start to think of purpose in your business.

If you are interested in starting your podcast, grab our free guide at https://purposefulpodcasting.com/guide

If you are interested in launching your podcast in 2023 you don’t want to miss our Purposeful Podcasting Bootcamp. You can learn more at https://purposefulpodcasting.com/info

January 13, 2023 by Wendy + Krystal

Purposeful Pivoting with Kelly and Abigaile White The Serendipitous Rebel Podcast

Podcast, Purposeful Pivoting

Purposeful Pivoting: Kelly & Abigail White

Purposeful Pivoting with Kelly & Abigail White – The Mother Daughter Journey

In this week’s episode we are thrilled to invite Kelly and Abigail White from The Mother Daughter Journey to our podcast.

Kelly and Abigail are a mother/daughter team that started as partners running a travel business. They recently pivoted to The Mother Daughter Journey – a podcast and communications program that helps mothers and daughters strengthen bonds and work through communication issues.

This mother and daughter share their story of their pivot from working in corporate America at separate jobs, to opening their own travel agency. From there they once again pivot to The Mother Daughter Journey podcast where they share their journey to a better mother-daughter relationship. Krystal discusses all of this with them and also their desire to help others achieve a better mother-daughter relationship.

One of our biggest takeaways was how to listen to your inner voice that starts to tell you “this is no longer working” and then be brave enough to do something about it.

Working as a mother daughter team is not easy, but they have found that their story has changed the way they view the importance of the mother/daughter relationship. And they hope that their story invites others to do the same.

You can listen to their podcast, The Mother Daughter Journey on Apple, Spotify or wherever you get your podcasts.

You can listen to this episode on all the same channels. Enjoy!

December 26, 2022 by Wendy + Krystal

Podcast, Purposeful Pivoting

Purposeful Pivoting with Kristine Goad

Purposeful Pivoting With Kristine Goad

Is there that one thing that you have always wanted to do but are afraid to take the leap?

Did you know that you can learn from and transform your life just by conquering your fears?

Our guest Kristine Goad, owner of Surfing Your Edge Coaching, was just like (what we’re guessing) is you. She started her coaching business on a leap of faith and to conquer a fear.

In today’s episode, Kristine and Wendy talk about women who have that one thing that they want to do but shelve it because they were afraid or didn’t know where to start or just did not have the time.

For so many of us, we may not even realize it was a fear holding us back… it seems more like a distraction from something else important to us, so it’s easily justifiable, right?

As we chat about conquering fears, learning from mistakes and how perfection is not normal, think about what is the one thing that you would love to do but haven’t for one reason or another.

Spoiler alert: Wendy’s is surfing.

But we’d love to know, did something pop into your mind about this? Hit reply and let us know what it is.

About Kristine

Kristine Goad is the Surfing Your Edge Coach. She helps women over 40 break out of their “reality-sized” version of themselves so they can live the bigger, bolder, more badass life they know they were born for.

She’s also the author of the memoir Your Mileage May Vary, and the creator of the Surfing Your Edge Experience and Bigger, Bolder, Badass, a 6-month adventure to help you fall in love with life and be the you you were always meant to be.

Grab your free guide now to see if the universe is giving you signs that it’s time to pivot!

December 6, 2022 by Wendy + Krystal

Podcast, Purposeful Pivoting

Purposeful Pivoting with Tammy Perreira

Let’s have a rhetorical raising of hands for if you got starry eyed when starting your entrepreneurial journey – imagining how quickly and easily you’d have success?

Even if you flinched and raised a pinky just now, know you are not alone!

One of the most irritating beliefs we’ve run into as entrepreneurs that is ever-present even today, is the idea that you can become an overnight success… and the dark flip side, you’re a failure if you don’t achieve this.

In this week’s candid interview on the Serendipitous Rebel Podcast, we talk with Tammy Pereira, Facebook Ads expert and CEO of Tammy P about this notion of overnight success and how she took her corporate skills and turned it into a business that is ever changing.

One conundrum Tammy often faces is how to define success in her own business and life, when her whole job is defining success in tangible, black and white measurable ways such as Facebook ads.

Listen hear to our discussion around:

How she felt like a foreigner in another land when it came to the online space
How success is not instant but a journey that evolves
How her life shifts (pivots) to meet the next steps in her journey

November 22, 2022 by Wendy + Krystal

Entrepreneur Life, Podcast

Why Start A Podcast

If you’ve been an entrepreneur for very long, you know the power of getting your name out and the golden rule of building know, like, trust with your audience.

Can we let you in on a little secret though?

You can build know, like, and trust on social media.

You can build know, like, and trust with blogging.

But … did you know you can build know, like and trust AND catapult it at warp speed via content like a podcast?

Today’s conversation is quite meta. We’re talking about how to grow your audience faster with a podcast, on a podcast.

A podcast is an amazing way to start your business or even to figure out what your business should be. It’s also a list building tool that helps you grow your reach and it helps give you brand recognition.

But the actual beauty of doing a podcast is, you are figuring things out as you go along. In this episode, we breakdown:

Why we created our podcasts
How empowering it is
Why you should start one
And how you already have what it takes

Now you ask, why would I start a podcast?

A better question is, why not?!

If you have a purpose that you want to bring to light, or something that you love to teach and share, one of the BEST ways to do this is via a podcast.

Have a listen, then hit reply and let us know what your podcast is going to be about.

Grab your free guide now to see if the universe is giving you signs that it’s time to pivot!

November 7, 2022 by Wendy + Krystal

Podcast, Purposeful Pivoting

Purposeful Pivoting with Mallory Schlabach

She’s a mom, a wife, an entrepreneur, a house manager, a worship leader. I could also add having known Mallory for a number of years right now, an amazing marketing strategist. She currently runs her own marketing agency, Mallory Schlabach formerly known as Girl Boss and is the host of the Marketing Magic Podcast

We are so excited to welcome Mallory Schlabach for our first interview for Purposeful Pivoting.

After working as a journalist for a newspaper after college, it became apparent very quickly that this was not the space for her. Mallory got started in the online space as a coach for moms. After many signs from the universe she began to lean into her marketing degree and started to help other female entrepreneurs learn to love their marketing strategies again.

Q: How did you get started in the online world?

I started out as a journalist in college, and I worked at a newspaper. And I quickly decided that was not for me. So I pitched myself to my dad, who was also an entrepreneur straight out of college and said, “Hey, here’s my resume. Here’s a job opening for a position you do not have that I’m creating, can you hire me?” and he did.

He took a chance on me a long time ago to basically learn the ropes of his business, do all the marketing and grow with it the past 15 years. So really, He sort of introduced me to Jeff Walker Product Launch Formula, Ryan Levesque of the Ask method Shailene Johnson. We started to go into all of their workshops and events and joining their masterminds together. Because we were trying to figure out what was our side thing going to be, we both wanted to do something I had no idea it was possible, he gave me this bug.

I actually started out in the space as like a mom coach, and I was called the happy mama coaching. My thing was, I was going to coach women who were moms who were just overwhelmed with their life. When I started this, my four kids were 1, 3, 5, & 6,- they were all they’re all very close together. And everyone asked me like, why do you do it? How are you so calm and how you did it, us.

I got certified as a life and business coach through IFC, and I was like, I’m gonna coach Moms, I’m gonna save the world. It’s gonna be amazing.

Except for I found the first year, nobody wanted help. They just wanted to bitch and moan about their life, which I get. And I was like, this is not working. I had to save the world. But what I was getting traction on was people would be like, “Hey, can you like, read this copy?”

I’m like, this is not gonna save the world. And so finally, my husband was like, you should maybe just do the thing you’re really good at because it will still help people. And I’m like, it’s not. It’s not worthy. I was like, Fine. I will just put out this thing in a Facebook group. I’ll say I’m doing a free marketing strategy session. Just see what happens. And overnight, I got 54 people applied. I did them all in the span of two weeks. And I was like, dang, I think I have something. And so that’s where the start of me doing an online marketing business happened, was realizing I could step into my strengths, and I could build change the world just wasn’t the same way I envisioned it. And that’s kind of where my online journey has begun.

Q: And was it an instant success or success? In your initial online venture?

Oh, Lord, no, no. And actually, it’s kind of funny, because I would tell you, I was at a retreat this past weekend in Miami with all these really successful business owners. And personally, we’ve had one of our highest grossing months, this month, I spent the weekend in tears still, you know, just, you know, there was just so much emotion. And even though we’ve had our best month, I just felt like a failure still, like today. So even so I think like success I’m learning. It always feels like it’s moving. And so I have to stop chasing success and what success looks like because it’s always a bar that moves.

Q: Were you scared? Every 30 days? Are you scared when you you’ve made pivots?

Yeah. Oh, absolutely. And I always try to be very honest with my team, but also like, not scare them. I have one person on my team who I talk a lot to, and I’m like, “You’re my therapist. today. I just want you to know, this is where I’m really feeling.”

I tried to be really honest about “Hey, guys, we’re going to do this because this happened.” And I don’t ever think it’s a freakout thing. I don’t take you know – clients coming and going and crazy things happening – I don’t think it’s a bad thing. Like I might have emotions freaks out, but we’re gonna get through this together. And so I think for me, I’m always scared. But I tried to be really, really brave about the decisions I’m making. Despite the scariness.

You can listen to more of this amazing interview with Mallory on Apple Podcasts, Spotify, Amazon Podcasts or wherever you get your pod on!

About Mallory:

Mallory Schlabach is a marketing strategist with over 15 years of experience guiding six and seven-figure businesses. She’s the CEO of The GirlBoss Agency, her creative digital marketing agency for female entrepreneurs that helps them say goodbye to soul-sucking, boring marketing forever.

Whether she’s helping clients explode their visibility on social media, crafting marketing messaging so compelling clients are throwing money at you, or turning boring websites into lead generating machines, Mallory makes marketing easy, fun and magical for every single person.

She’s the proud mama of 4 humans under the age of 13, two dogs, a guinea pig, and an assortment of fish. She will request tacos as her last meal (and every Tuesday of course) and you’ll find her at 90 years old still wearing hot pink lipstick, heels and hoarding books.

Top profile: IG https://www.instagram.com/the_girlboss_agency/

Grab your free guide now to see if the universe is giving you signs that it’s time to pivot!

October 31, 2022 by Wendy + Krystal

Entrepreneur Life, Podcast

Serendipitous Rebel Podcast: Mom Entrepreneurs

Being a Mom and being an Entrepreneur – what does that look like?

What does that mean? And what choices do you have to make along the way, and why is that even relevant to entrepreneurship?

Before we dive in, we want to set the tone: This is a non-judgmental zone. The choices women make for their families and businesses are personal and very much unique.

It is our desire here to pull back the curtain to how we made the decision as mothers and entrepreneurs and how we got to where we are in our businesses and our business model.

For reference, Wendy is the mother of 16 year old twins, and Krystal is the mother of a 4 year old and a 9 year old at the time of this recording.

The online space can often be predatory to moms

We see it all the time – stay at home moms, or moms that want to stay at home asking for work from home opportunities. Because the balance struggle is real. And often women are at the forefront of having to figure out how to juggle all of the things.

But also too often, the MLM opportunities are the first to pop up and try to grab women. It is a tale as old as time and they go for the jugular. Promising the moon of freedom, flexibility, and a ludicrous income. The reality is often much further from that.

Low entry often means low pay. And when your commission split is 8% on a $15 product, you have to sell and hustle a lot of volume to make that happen.

So does that mean you shouldn’t try to work from home?

Not at all! We’ve written about this and talked about this before – there are a ton of opportunities for moms to run their own businesses. There are a ton of opportunities for moms to start their own businesses where they can leverage their gifts and talents if they know how to systemize well and set up the foundations of their businesses the right way. And that’s what we help entrepreneurs do.

When it comes down to it, life is about making choices.

We’ve spoken in the past about balance as an entrepreneur. When it comes to balancing your business and your family, at the end of the day we are talking about competing priorities. Which one do you put first?

In order to make that decision you have to ask yourself, what are your “Be” Goals? Who is it that you want to be? And how is your business model in alignment with that goal?

Often conflicts arise when our “Be Goals” and what we are making a priority are out of alignment. In the end tough choices have to be made about time and ability in order to fulfill your “Be Goals”

In other words, you can have it all – just maybe not all at once.

Grab your free guide now to see if the universe is giving you signs that it’s time to pivot!

October 24, 2022 by Wendy + Krystal

Podcast, Purposeful Pivoting

Serendipitous Rebel Pivot Part 2

This week is a continuation of last weeks episode. If you haven’t listened yet, we encourage you to go back and check out Part 1.

What does it take to show up in your business every day?

In our opinion: confidence.

Often it takes just a small initial push to get started. We want the flexible laptop lifestyle, and everyone likes to make this look easy.

The fact is that the process is simple, but it is definitely not easy. You need a certain amount of confidence to get moving. And as you keep going on your entrepreneurial journey, you will build confidence along the way.

But if you are solid in your purpose and you know why you are doing this and why you are showing up in your business, then you’ll be able to show up with even more confidence.

As we continue with the discussion on purposeful pivoting we touch on “what is our personal purpose?” This is not the same thing as your entrepreneurial purpose. It is a hard truth as to why you are here in this space, the online space.

Is it to make a change?

Is it for money?

Is it for your family?

We, as lifestyle entrepreneurs, want to have a certain standard of living and want to be able to do certain things and have certain goals. They are driven by wanting to feel like we are accomplishing things, that we are making contributions to our family and to our world.

In this episode we are talking about how we are leveraging our own strengths and gifts, because we don’t want to work 60 hour weeks, and we don’t necessarily want to run an empire of seven figures.

So we thought that we would ask, why are you doing this? What is making you show up everyday?

October 10, 2022 by Wendy + Krystal