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podcast for female entrepreneurs

How Podcasting Can Help Your Business
Business, Entrepreneur Life, Purposeful Podcasting

Purposeful Podcasting: Unlock Your Power with Podcasting: Find Clarity & Profit

Unlock the power of podcasting to grow your business and make an impact with your message!

In this episode you will learn:
1. Discover how podcasting can help you hone in on your expertise and uncover clarity in your business.
2. Learn how to Frankenstein your business with different tactics and repurpose content for maximum efficiency.
3. Find out how to leverage a podcast to build an audience, grow know like and trust, and make a profit.

Maximizing Your Business with Podcasts: Understanding Your Purpose


Are you an entrepreneur who is looking to maximize your business potential? Podcasting is an effective marketing tool that can help you do just that, but do you know how to use it to its full potential? In this blog, we will explore how podcasts can help entrepreneurs grow their business. We will cover topics such as marketing strategy, audience growth, profit, building relationships and simplifying systems. We have used this system for two separate businesses in different industries, and we will share our experiences and results with you. Join us for this journey and learn how to utilize this powerful medium to reach your business goals.

Why is it important for entrepreneurs to use podcasts to grow their business?

Podcasts offer entrepreneurs an invaluable resource for growing their businesses. By utilizing podcasts, entrepreneurs can easily connect with potential customers and build relationships with them. This form of content marketing allows entrepreneurs to showcase their expertise and gain credibility among their target audience.

Additionally, podcasts can be used to spread the word about a business’s services and products, increasing their visibility and reach. Moreover, podcasts are a great way to build relationships with influencers and other entrepreneurs in the industry. By hosting or being featured as a guest on a podcast, entrepreneurs can establish themselves as thought-leaders and get in front of potential customers and partners. Finally, podcasts can be used as a platform to share success stories, discuss challenges and provide useful advice. This can help entrepreneurs create an engaged community of customers and partners, increasing their chances of success.

How do you get stated with a podcast? Here are the steps you need to follow:
1. Drill into Purpose: Understand what you’re passionate about and how to use it to create content and a podcast.
2. Define Your Audience: Understand who you are speaking to.
3. Profit & Leverage: Identify ways to leverage your podcast to grow your business and make a profit.

Understand what you’re passionate about and how to use it to create content and a podcast.

This step requires reflection and introspection to determine what drives you, what topics you find interesting, and what topics you feel you can provide value on. Once you have identified your purpose, you can use this to inform what types of content you create and the topics you cover in your podcast. This helps to ensure that your podcast is consistent and that you are delivering content that is aligned with your values and interests. Additionally, this step allows you to provide a unique perspective and style to your podcast that is reflective of your individual strengths and interests. By drilling into your purpose and understanding how to use it to create content and a podcast, you can ensure that your podcast is successful and profitable.

2. Define Your Audience: Understand who you are speaking to.

This is essential to ensure that your podcast reaches the right people and delivers the right message. When defining your audience, you must consider who your target market is, what their interests and needs are, and what type of content they are looking for. Once you have identified your audience, you can use this information to create content that is tailored to their interests and needs. Additionally, this helps you to market and promote your podcast more effectively. Knowing who your audience is and how to reach them is essential to ensure that your podcast is successful. Step 3 of the Purposeful Podcasting process is to create a content plan. Having a content plan allows you to create content that is consistent and structured, which helps to ensure that your podcast is successful. A content plan should include the topics you will cover, the type of content you will create, the format of your podcast, and the frequency of your podcast. A content plan should also include a timeline for the content you plan to produce and the promotion and marketing of your podcast. Having a content plan helps to ensure that you stay on track and that your podcast delivers content that is consistent and of a high quality.

3. Profit & Leverage: Identify ways to leverage your podcast to grow your business and make a profit.
Profit & Leverage: Identifying ways to leverage your podcast to grow your business and make a profit requires a few steps. First, you need to drill into your purpose and mission, and develop content that reflects that. Once the podcast is created and edited, you need to focus on list building and customer relationship management.

There are many tools out there that can help you do this. Utilizing these tools will help you capture and grow your audience and ultimately make a profit from your podcast. You can also leverage your audience by repurposing content from the podcast into other marketing strategies. Lastly, you can use the podcast as a platform to showcase your expertise and create offers for your audience. This will create an avenue for you to monetize your podcast and turn it into a profitable venture.

Once you’ve identified ways to monetize your podcast, you need to create a plan that will help you track your progress and measure success. This will help you identify areas of growth, as well as areas that need improvement. Having a plan in place will also help you set a timeline for when you expect to see a return on your investment. Additionally, it’s important to have a clear understanding of who your target audience is and how you will reach them. This will help you create content tailored to their needs and interests, which will ultimately drive more listeners and more profit. Finally, in order to leverage your podcast for maximum profit, you need to be consistent with your content. Creating a schedule for when you will release content will not only help you stay organized, but it will also provide your audience with something to look forward to. Additionally, this will help establish trust with your audience and make them more likely to invest in you and your podcast. By following these steps, you can effectively leverage your podcast for maximum profit.

Podcasting is a powerful tool for entrepreneurs to maximize their business potential. With the right mindset and the right strategies, anyone can use podcasting to reach their business goals. So don’t be afraid to take the leap and start podcasting today!

I’d love to hear how you apply podcasting in your business to get clarity, alignment & profit.. Leave me a comment on how it went for you or drop any questions you want me to answer!

And if you are looking to add this strategy to your business, be sure to grab our guide Purposeful Podcasting. It’s free and full of great information to help you get started podcasting.
Drilling into your purpose
Purposeful Podcasting

Purposeful Podcasting: Why Profit Matters

This week we are re-airing our episode on Why Profit Matters that we shared for our Purposeful Podcasting Bootcamp promo.

Wendy and Krystal discuss the importance of profit in running a business. They define profit as revenue minus expenses and emphasize that it is crucial to make a profit in order to have a sustainable business. They also discuss the importance of aligning profit goals with one’s purpose, and the need to value one’s time and energy in calculating expenses. They caution against shooting oneself in the foot by making poor financial decisions when revenue exceeds expenses.

Listen on Apple Podcasts



Drilling into your purpose
Purposeful Podcasting

Purposeful Podcasting: Drilling Into Your Purpose

This week we are re-airing our episode on Drilling Into Your Purpose that we shared for our Purposeful Podcasting Bootcamp promo.


In this episode, Krystal and Wendy explain why purpose matters in podcasting and how podcasting can help businesses. They discuss the definition of purpose, which is the central self-organizing life aim, and how purpose is what drives resources and goals. The hosts believe that having purpose makes people happier, healthier, longer living, and more joyful. Purpose allows individuals to reach their higher aspirations or higher aims, which is not always work-related, and can help individuals focus on the one thing they need to do in their business to make money. Purpose helps entrepreneurs build a strategy that serves that purpose.

Listen on Apple Podcasts



Why Women Should Be Podcasting
Purposeful Podcasting

Purposeful Podcasting: Why Women Should Podcast

Why Women Should Podcast

In this weeks episode of Purposeful Podcasting we dig into why women should start podcasting.

Wendy Guth and Krystal Eicher discuss the topic of why women need to podcast. The discussion was sparked by a male celebrity’s comment that women reach their prime in their 20s, 30s, or maybe 40s. Wendy and Krystal argue that women have a lot to say and should have more representation in the world to share their stories and add value to conversations. They believe that stories shape culture and worldviews and that a lack of representation of women’s views is why there’s something wrong with the world. Wendy suggests that the number one reason women should start a podcast is that they have something to say. They also agree that podcasting is a low-barrier entry opportunity to express oneself and share one’s passion.

At what age do you think women reach their peak?

Recently Don Lemon made the statement that women are past their prime after 40. And while he has made great efforts to try to walk that back (sort of?), we are pissed nonetheless. Mainly because if that were true, where would Serendipitous Rebel be today with two women, ages 57 and 37, at the helm? Apparently not that far.

And yet, it’s a sentiment that seems to instigate a lot of imposter syndrome with women today. So many that we speak with feel that they have nothing to add to the conversation. We argue that the opposite is true.

With age, comes wisdom.

And frankly, that’s a relief. We still have something to say, even later in life, and what we have to say can add even more value to the mix, because we have lived. Can you imagine if all of our contributions to the world peaked at 25?

If you ask us, this life gets better with age. We learn more and can add more value to the conversations around us because we have picked up more world views and knowledge along the way.

When you have those conversations in the form of a podcast, you are showing, by your example, that we are not alone – that others share our world views and frustrations. You normalize conversations that more people should be having.

The world needs more women sharing their voices and stories. And we advocate that a woman’s voice is most needed in their 30’s, 40’s and 60’s. Women have experience and stories that need to be shared in this space.


Listen on Apple Podcasts


Transcript of today’s episode:

Krystal Eicher, Wendy Guth

Wendy Guth 00:55
Hello, there and welcome to this episode of Purposeful Podcasting. I’m Wendy and I’m here with
Krystal. For the first time I’m just saying her name and not waiting for her to say it. And we’re
actually here to talk about a topic that is really near and dear to our hearts. And that is why
women need to podcast. I will start this by saying I have been righteously indignant today,
having just heard a male celebrity say that women reach their peaks, or they’re in their prime
sorry, in their prime in their 20s, 30s, maybe 40s. And I’m sure you’re like, “Well, what does
that have to do with podcasting?” Oh, it has a ton to do with podcasting. And that is what we’re
going to get into right now. Welcome. Welcome, everyone, and welcome Krystal.

Krystal Eicher 02:00
Welcome,everyone. Yeah, when we were really talking about this week’s episode, which has
been on the docket for some time now, it’s you know, why more women should podcast and
why we feel so passionate about this. And then the story came up, and we were like, oh, now
we really have to double down because we were pissed. Because this is and this is why more
women need to podcast, because we need more women’s voices in the world, adding value to
the conversation so that more people know that we exist. Because I think people forget that we
exist long past our 40s. Oh, my gosh, if we peek in our, that means you’re done. And I’m almost

Wendy Guth 02:42
I can’t even tell you how much that pisses me off. I will say that I am very proudly 57 years old.
And does that mean my life ended 20, 30 years ago?

Krystal Eicher 02:54
A long time ago, apparently.

Wendy Guth 02:56
Oh my gosh, no way. And I am so emphatic that my life actually did not begin until I hit 50.
Doesn’t take away from my childbearing years. It doesn’t take away from, you know, my
relationship years. It just means that the older we get, we feel more comfortable in our skin.
And it’s really about time that everyone, everyone realize this. Life does not end at any given
time, you know, oh my gosh, this really has me so pissed off. And I think about it, and it’s like,
how can you say that someone hits their prime in their 20s? What do they do for the rest of
their f*ing lives?

Krystal Eicher 03:44
Oh gosh, that sounds so depressing to me. It’s like people who peak in high school?

Wendy Guth 03:48
Well, that’s exactly what I was…we share the same brain on this one. Yes. You know, the best
years of my life happened when I was you know, what is it? 14 to 18? Holy crap, that’s just, no,
that’s depressing. Oh, my gosh. And it’s so intriguing to me, because we have the opportunity,
and really a fairly low barrier for entry, to speak our minds, to say what we feel, to share our
passion for a lot of what we do that is with female entrepreneurs. But it actually could be
anyone who has a passion on a topic. It’s like you sit down in front of a computer, and you have
some sort of a recording device, you know, and you have a microphone and just speak.

Krystal Eicher 04:48
Yeah, it’s such a great way for people to express their views on things and share their stories.
And I think that we all can agree that stories are the things that shape so much of our culture
And our worldview, and I think that if when you think about their topics that we are constantly
engaging in the world, it is the stories that shape those conversations that really are going to
make those decisions in the long run. It’s not laws, it’s not black and white commentary and
objectivity, its stories. And I think that a lot of people who have very harsh world views on
anything today, it’s because they’re lacking empathy behind it. And it’s because they’re lacking
a story behind it. And so if you really want to make big impacts in the world, we have to share
more stories. And when we talk about what the hell is wrong with the world today, it really, in
my opinion, is because we are having a lack of representation and women’s views in the world,
it’s because we’re not confident enough to share our stories. And so that’s what we want to
change. And that’s, in my mind, one of the biggest reasons why women should start a podcast.
Okay, let’s talk about that. Why, if you were to break it down, number one reason why a woman
should start a podcast, go?

Wendy Guth 06:07
Well, because we have something to say. I think about it, and I’ve joked about this, that if I
wasn’t doing this podcast, I would have done a podcast on my love of professional football. I
would be interviewing football players, because this has been a passion of mine since I was 12
years old. Because I’m old, that was a long time ago.

Or I would do a podcast on another passion. I love Hallmark movies, I would happily do reviews of Hallmark movies all the time,
because I do them in my head, do them in my head.

I think we have fortunately found a happy
balance about talking, with our podcast, of how do you take purpose, passion, and also
incorporate the ability to earn a profit. And I think that that’s an absolutely amazing
opportunity. So why do a podcast? Because it opens the door to a world that you may never
have known existed. We’ve talked about it adding the accelerant to the fire that already exists
in terms of expanding your world. And I think that it builds community, for God’s sake. And you
can never and going back to what you said about the ability to share your story is so important.
And especially I think as female entrepreneurs, we have stories to tell. What we do, probably
someone else also does. What makes us unique, authentic, real, is what we personally bring to
it. And we have the ability to speak our voice and share our stories. No two people have the
same stories. No two people walk in the same shoes. And being able to share in that way, I
think is so incredibly important. I agree. And it’s empowering. And representation matters. It’s
empowering for yourself, because as you do it, you know for as we have done it, we have
gained confidence, we have been able to open doors that were not open to us prior to. We have
been able to figure things out along the way but likewise, I believe that our podcast
demonstrates what is possible for other women. And by nature of that has encouraged other
people to start their podcast, to share their voices, to share their world worldviews, and it helps
amplify that. And you said it before a podcast is a low barrier to entry. But there are like things
that you have to figure out along the way. There’s research, there’s tech, there’s other things
and aspects that can go to with it. You guys, it’s so empowering and so confidence building to
be able to put something like this together and then put it out into the world. I remember the
excitement I felt when we launched our first episode. And just how gratifying that felt that not
only did we do it, we did it well. And when I listened to the playback, I’m like, wow, we actually
sounded really good. And it’s more like if they can do it so can I. I think that people think that
podcasters are people who do these things operate like up on a pedestal. And we don’t at all.
It’s just that we took the first step, we just showed up. Exactly. I would love to challenge us. Oh,
I just had this thought I want to help 1000 female entrepreneurs to launch their podcast.

Krystal Eicher 09:46
I will join you with that mission.

Wendy Guth 09:47
I think it’s so important. And I was reading something really interesting earlier today about how
influencers, social media influencers, are predominantly female and how they earn actually
more than their male counterparts as influencers. Well, I challenge that a podcaster is even
more of an influencer because it’s not just selling in a lot of cases, your physical wrapping,
rather what’s in your head? And what’s in your heart? And in no way am I dissing influencers on
social media because that’s not really, I’m just saying that if that can be such a predominantly
female area, then why not podcasting? I think that there’s a vulnerability in that. I think that’s
what the world needs. I can’t even I can’t say that enough. That’s what the world needs.

Krystal Eicher 10:50



Krystal Eicher 10:50
I agree, and the opportunity for growth is limitless, because only a third of podcasts are hosted
by women currently.

Wendy Guth 10:58
And women want to hear from other women. We do. We want to know what experiences other
women have. And we want to hear their stories. And it’s so important for us to share. I want to
challenge all of our listeners to show especially that we have not hit our prime anywhere close
to it, we have not hit our prime. And frankly, I don’t expect to hit my prime. until probably
they’re about ready to roll me into the ground.

Krystal Eicher 11:30
Yeah, I don’t know about you, but I’m just getting started.

Wendy Guth 11:32
Exactly, exactly. God I was I haven’t been this pissed in a while. And the more I sit on it, the
more pissed I get, be sure to download our guide, we have a guide, and we will make sure that
the link is in the show notes. Mind blowingly.

Krystal Eicher 11:49
Link is in the show notes. And if you guys have any questions about launching your podcast, be
sure to shoot us a DM, grab the guide. It’s Purposeful Podcasting. So it’s your guide to
purposeful podcasting. So all of the things that tend to hold women back, what should I talk
about? We’ve got we have a list of over 100 ideas on what to podcast about. What tech is
involved, we list all that out for you too. Where should I go to launch my podcast, all of that is
listed in there as well. This is your guide, because again, we just want more women voices out
in the world. So and if you’d like more information, shoot us a DM, shoot us an email, and we
will get back to you because we feel very, very strongly about just this. Mind blowingly strongly
about this. A podcast gives you the ability to unleash your voice, to put your story out in the
world and therefore make room for other people. It is what I told Wendy today I said all I really
want to do is take my flag in the ground and not let anybody take this little plot of land away
from me. And I do that through my podcasts. I do that through sharing my voice here. And it is
incredibly empowering. And I’m not likely to let it go anytime soon.

Wendy Guth 13:02
That’s exactly the way it needs to be, absolutely the way it needs to be. It is time for women to
embrace that we have opinions, that we have thoughts, we have a voice and we need to share
it if Thank you for listening.






Krystal Eicher 13:23
Until next time.

Wendy Guth 13:26