She’s a mom, a wife, an entrepreneur, a house manager, a worship leader. I could also add having known Mallory for a number of years right now, an amazing marketing strategist. She currently runs her own marketing agency, Mallory Schlabach formerly known as Girl Boss and is the host of the Marketing Magic Podcast
We are so excited to welcome Mallory Schlabach for our first interview for Purposeful Pivoting.
After working as a journalist for a newspaper after college, it became apparent very quickly that this was not the space for her. Mallory got started in the online space as a coach for moms. After many signs from the universe she began to lean into her marketing degree and started to help other female entrepreneurs learn to love their marketing strategies again.
Q: How did you get started in the online world?
I started out as a journalist in college, and I worked at a newspaper. And I quickly decided that was not for me. So I pitched myself to my dad, who was also an entrepreneur straight out of college and said, “Hey, here’s my resume. Here’s a job opening for a position you do not have that I’m creating, can you hire me?” and he did.
He took a chance on me a long time ago to basically learn the ropes of his business, do all the marketing and grow with it the past 15 years. So really, He sort of introduced me to Jeff Walker Product Launch Formula, Ryan Levesque of the Ask method Shailene Johnson. We started to go into all of their workshops and events and joining their masterminds together. Because we were trying to figure out what was our side thing going to be, we both wanted to do something I had no idea it was possible, he gave me this bug.
I actually started out in the space as like a mom coach, and I was called the happy mama coaching. My thing was, I was going to coach women who were moms who were just overwhelmed with their life. When I started this, my four kids were 1, 3, 5, & 6,- they were all they’re all very close together. And everyone asked me like, why do you do it? How are you so calm and how you did it, us.
I got certified as a life and business coach through IFC, and I was like, I’m gonna coach Moms, I’m gonna save the world. It’s gonna be amazing.
Except for I found the first year, nobody wanted help. They just wanted to bitch and moan about their life, which I get. And I was like, this is not working. I had to save the world. But what I was getting traction on was people would be like, “Hey, can you like, read this copy?”
I’m like, this is not gonna save the world. And so finally, my husband was like, you should maybe just do the thing you’re really good at because it will still help people. And I’m like, it’s not. It’s not worthy. I was like, Fine. I will just put out this thing in a Facebook group. I’ll say I’m doing a free marketing strategy session. Just see what happens. And overnight, I got 54 people applied. I did them all in the span of two weeks. And I was like, dang, I think I have something. And so that’s where the start of me doing an online marketing business happened, was realizing I could step into my strengths, and I could build change the world just wasn’t the same way I envisioned it. And that’s kind of where my online journey has begun.
Q: And was it an instant success or success? In your initial online venture?
Oh, Lord, no, no. And actually, it’s kind of funny, because I would tell you, I was at a retreat this past weekend in Miami with all these really successful business owners. And personally, we’ve had one of our highest grossing months, this month, I spent the weekend in tears still, you know, just, you know, there was just so much emotion. And even though we’ve had our best month, I just felt like a failure still, like today. So even so I think like success I’m learning. It always feels like it’s moving. And so I have to stop chasing success and what success looks like because it’s always a bar that moves.
Q: Were you scared? Every 30 days? Are you scared when you you’ve made pivots?
Yeah. Oh, absolutely. And I always try to be very honest with my team, but also like, not scare them. I have one person on my team who I talk a lot to, and I’m like, “You’re my therapist. today. I just want you to know, this is where I’m really feeling.”
I tried to be really honest about “Hey, guys, we’re going to do this because this happened.” And I don’t ever think it’s a freakout thing. I don’t take you know – clients coming and going and crazy things happening – I don’t think it’s a bad thing. Like I might have emotions freaks out, but we’re gonna get through this together. And so I think for me, I’m always scared. But I tried to be really, really brave about the decisions I’m making. Despite the scariness.
You can listen to more of this amazing interview with Mallory on Apple Podcasts, Spotify, Amazon Podcasts or wherever you get your pod on!
Mallory Schlabach is a marketing strategist with over 15 years of experience guiding six and seven-figure businesses. She’s the CEO of The GirlBoss Agency, her creative digital marketing agency for female entrepreneurs that helps them say goodbye to soul-sucking, boring marketing forever.
Whether she’s helping clients explode their visibility on social media, crafting marketing messaging so compelling clients are throwing money at you, or turning boring websites into lead generating machines, Mallory makes marketing easy, fun and magical for every single person.
She’s the proud mama of 4 humans under the age of 13, two dogs, a guinea pig, and an assortment of fish. She will request tacos as her last meal (and every Tuesday of course) and you’ll find her at 90 years old still wearing hot pink lipstick, heels and hoarding books.
Top profile: IG https://www.instagram.com/the_girlboss_agency/
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