Wendy and Krystal discuss the importance of profit in running a business. They define profit as revenue minus expenses and emphasize that it is crucial to make a profit in order to have a sustainable business. They also discuss the importance of aligning profit goals with one’s purpose, and the need to value one’s time and energy in calculating expenses. They caution against shooting oneself in the foot by making poor financial decisions when revenue exceeds expenses.
We are officially kicking off our Purposeful Podcasting Bootcamp, and to introduce this new program, we are breaking down the three steps we think you need to be a successful entrepreneur: Purpose, Profit, and Podcasting!
In this episode we dig into how a podcast can be leveraged in your business to help you dig into your purpose AND turn a profit.
If you are interested in launching your podcast in 2023 you don’t want to miss our Purposeful Podcasting Bootcamp. You can learn more at https://purposefulpodcasting.com/info
For this weeks conversation in our purposeful pivoting series, Wendy Guth speaks with Laura Ritter of Ritter Farm in Sykesville, Maryland. Wendy and Laura discuss Laura’s pivot from school teacher to co-founder, along with her husband, of Ritter Farm, LLC. Ever wonder what it’s like to manage four children and a working farm? Don’t forget to throw in managing all of this during a pandemic. Join us and find out a little bit more about Laura and her pivot journey.
Purposeful Pivoting with Laura Ritter of Ritter Farm
Laura turned her interests in sustainable farming into a a reality when she went from school teacher to stay at home mom to now CEO of Ritter Family Farms in Howard County, Maryland.
Honey, we bought a farm!
Remember that movie? Honey, we bought a farm?
Well, sustainable farmer Laura Ritter did just that with the assistance of her family-run farm in the middle of Howard County, Maryland. Former public school teacher Laura turned sustainable farmer has sat down to discuss how in times of necessity, we do what we have to do.
This week’s episode is about putting yourself first and prioritizing the rest. Laura Ritter of the Ritter Family Farm talks to Wendy about her most important hat – the “me” hat and why prioritizing and having a clear purpose in what you are trying to accomplish in your life.
So we pose these questions for you – what hats do you wear? Are you living a purposeful life?
The 5 hats that Laura wears
When you are an entrepreneur you wear many hats. The 5 hats that Laura wears are:
Me
Mom
Wife
Business Partner
World Citizen
Let’s talk about the “Me” Hat
What is the “me” hat? It’s remembering who you are. Specifically remembering who you are when it is just YOU.
As a female. As a mom. As an entrepreneur. We can’t think of anything more important to remember!
Purposeful Pivoting with Jen Pasquale of Pride & Grit
Purposeful Pivoting with Jen Pasquale of Pride & Grit
Strengths Coach. Consultant. Military Spouse. Mom of Teens. Champion for Military Connected Entrepreneurs.
And that’s just a few of Jen’s diverse hats that she wears on a regular basis (as if that’s not enough!).
Jen is a self-professed accidental entrepreneur. She created Pride & Grit originally as a blog so that she could tell the stories of seasoned military spouses to give them a voice to share the wisdom and struggles of military life. Later she returned to her consulting roots working with spouses, corporations, and teens to help individuals lean into strengths to be more successful in their world.
About Jennifer Pasquale
Jen is a 16-year active duty military spouse, certified strengths coach, and the founder of Pride & Grit – a Transition Support Organization for Military Spouses. Jen is passionate about helping seasoned military spouses rediscover their identity, embrace their unique strengths, and thrive in their final season as a military family. She’s also the owner of Jen Pasquale Consulting, where she offers strengths coaching and team development workshops to small and large organizations.
Grab your free guide now to see if the universe is giving you signs that it’s time to pivot!
Is there that one thing that you have always wanted to do but are afraid to take the leap?
Did you know that you can learn from and transform your life just by conquering your fears?
Our guest Kristine Goad, owner of Surfing Your Edge Coaching, was just like (what we’re guessing) is you. She started her coaching business on a leap of faith and to conquer a fear.
In today’s episode, Kristine and Wendy talk about women who have that one thing that they want to do but shelve it because they were afraid or didn’t know where to start or just did not have the time.
For so many of us, we may not even realize it was a fear holding us back… it seems more like a distraction from something else important to us, so it’s easily justifiable, right?
As we chat about conquering fears, learning from mistakes and how perfection is not normal, think about what is the one thing that you would love to do but haven’t for one reason or another.
Spoiler alert: Wendy’s is surfing.
But we’d love to know, did something pop into your mind about this? Hit reply and let us know what it is.
About Kristine
Kristine Goad is the Surfing Your Edge Coach. She helps women over 40 break out of their “reality-sized” version of themselves so they can live the bigger, bolder, more badass life they know they were born for.
She’s also the author of the memoir Your Mileage May Vary, and the creator of the Surfing Your Edge Experience and Bigger, Bolder, Badass, a 6-month adventure to help you fall in love with life and be the you you were always meant to be.
Grab your free guide now to see if the universe is giving you signs that it’s time to pivot!
Let’s have a rhetorical raising of hands for if you got starry eyed when starting your entrepreneurial journey – imagining how quickly and easily you’d have success? Even if you flinched and raised a pinky just now, know you are not alone! One of the most irritating beliefs we’ve run into as entrepreneurs that is ever-present even today, is the idea that you can become an overnight success… and the dark flip side, you’re a failure if you don’t achieve this. In this week’s candid interview on the Serendipitous Rebel Podcast, we talk with Tammy Pereira, Facebook Ads expert and CEO of Tammy P about this notion of overnight success and how she took her corporate skills and turned it into a business that is ever changing.
One conundrum Tammy often faces is how to define success in her own business and life, when her whole job is defining success in tangible, black and white measurable ways such as Facebook ads. Listen hear to our discussion around:
How she felt like a foreigner in another land when it came to the online space
How success is not instant but a journey that evolves
How her life shifts (pivots) to meet the next steps in her journey
What does a cycling trip through bourbon country have to do with entrepreneurship?
It turns out, everything!
In this week’s episode of the Serendipitous Rebel Podcast, Krystal interviews Wendy on her big takeaways from her most recent adventure in bourbon country.
We created this podcast for the adventure loving, purpose driven, action minded, purpose driven entrepreneurs. And what is more adventure loving and purpose driven than a cycling from distillery to distillery and having a lot of fun on the way. Wendy spent a long weekend enjoying the Bourbon Country Burn in Lexington, Kentucky. It was 3 days of cycling between distilleries along with 1,100 bikers. In the end she rode 100 miles and toured 7 distilleries while clamping along the way.
Why the Bourbon Burn?
This had always been a bucket list adventure for Wendy. She always wanted to partake in a Backroads Cycling Trip. Her husband wasn’t a huge fan of the idea of group travel, but did find this as something fun that they could do together that would marry her desire for a cycling trip and his love of bourbon.
What was her big epiphany along the way?
Doing any kind of an endurance challenge is a precursor for running an online business.
Both require you to step out of your comfort zone. It’s a huge risk that can be very freeing, but there are a lot of amazing experiences along the way.
You’ve gotta do you!
In this life people are always judging you. There are people out there that will make snide comments about they way you do things. There are people who feel very strongly about processes. You will have to resist the urge to justify everything you do.
We of them spend so much time looking at what other people do or say that we lose focus on what we need to do. That’s how we end up in situations that we are resentful of or unhappy.
Set up your business so that you can take the opportunities to have adventures when you can!
There are a ton of people who look at us and wish they could do what we do. Many people choose to work from home so that they can have the laptop lifestyle and travel more. Yet, many don’t set up their business so that it will lend itself to that kind of a lifestyle. It is possible to intentionally set up
Good Morning! And hello from Panera Bread in Bowie, Maryland. I have a few hours of “ME” time in between playing chauffeur for my twin teens. So why not write a blog post?!?
For this rebel on the go, Sundays are typically quiet days for me. To get caught up on reading. To watch football. To mentally (and sometimes physically) prepare for the coming week. As I wait for my kids today, I am getting caught up on articles. I thought I’d share some of the things I’m learning:
–> My next big physical challenge is the Disney Race in January. I’m a rower. A biker. A kayaker. I am NOT a runner. But I’ve committed to participating so how do I get myself psyched? Reading “10 ways to start running even if you hate it” in this week’s Washington Post, I’m going to focus on:
Alternate jogging for 30 seconds and then walking for 30 seconds. They suggest 20 minutes several times a week for four to six weeks. Okay, I think I can do this. Now to get it on my calendar!
Run with music. Now, this is my jam! Especially since I love creating playlists (my version of childhood mixtapes!)
Keep chasing the runner’s high. I know the feeling from rowing and biking. This feeling alone is worth trying to run for me.
Practice breathing. This is where all the pilates I do should kick in!
Pick a fun, weird, or quirky race. That’s exactly what I’ve done with the Disney Race!
–> I just sent a message to my husband that we should be composting. Honestly, I hadn’t given composting much thought before reading this article today. We have a big backyard. I feel guilty about the planet we are leaving our kids. It might spark me to do something with the flower/vegetable/herb beds I already have!
–> Using a Venn Diagram to become incredibly successful is a twist on finding your Ikigai … and I like it! According to “Want to be Remarkably Successful? Focus on Creating Your Own Venn Diagram of Success,” in Inc.com, focus on three or for skills that are interconnected and reinforcing of each other. The article used the example of former quarterback Troy Aikman, whose Venn Diagram includes circles of Football Knowledge, Broadcasting Skill, and Business Skill. Lightbulbs have exploded in my head … and for my clients!
Share an article in the comments that you found particularly interesting this week!
Until next time –
Wendy
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Wendy Guth is the co-founder of Serendipitous Rebel.
She wears many hats but her favorites are:
– Human & Fur Mom
– Proud Wife & Milspouse
– Lifestyle Entrepreneur
– Endurance Rower
– Lover of Learning
Grab your free guide now to see if the universe is giving you signs that it’s time to pivot! 
