Is there that one thing that you have always wanted to do but are afraid to take the leap?
Did you know that you can learn from and transform your life just by conquering your fears?
Our guest Kristine Goad, owner of Surfing Your Edge Coaching, was just like (what we’re guessing) is you. She started her coaching business on a leap of faith and to conquer a fear.
In today’s episode, Kristine and Wendy talk about women who have that one thing that they want to do but shelve it because they were afraid or didn’t know where to start or just did not have the time.
For so many of us, we may not even realize it was a fear holding us back… it seems more like a distraction from something else important to us, so it’s easily justifiable, right?
As we chat about conquering fears, learning from mistakes and how perfection is not normal, think about what is the one thing that you would love to do but haven’t for one reason or another.
Spoiler alert: Wendy’s is surfing.
But we’d love to know, did something pop into your mind about this? Hit reply and let us know what it is.
About Kristine
Kristine Goad is the Surfing Your Edge Coach. She helps women over 40 break out of their “reality-sized” version of themselves so they can live the bigger, bolder, more badass life they know they were born for.
She’s also the author of the memoir Your Mileage May Vary, and the creator of the Surfing Your Edge Experience and Bigger, Bolder, Badass, a 6-month adventure to help you fall in love with life and be the you you were always meant to be.
Grab your free guide now to see if the universe is giving you signs that it’s time to pivot!
Let’s have a rhetorical raising of hands for if you got starry eyed when starting your entrepreneurial journey – imagining how quickly and easily you’d have success? Even if you flinched and raised a pinky just now, know you are not alone! One of the most irritating beliefs we’ve run into as entrepreneurs that is ever-present even today, is the idea that you can become an overnight success… and the dark flip side, you’re a failure if you don’t achieve this. In this week’s candid interview on the Serendipitous Rebel Podcast, we talk with Tammy Pereira, Facebook Ads expert and CEO of Tammy P about this notion of overnight success and how she took her corporate skills and turned it into a business that is ever changing.
One conundrum Tammy often faces is how to define success in her own business and life, when her whole job is defining success in tangible, black and white measurable ways such as Facebook ads. Listen hear to our discussion around:
How she felt like a foreigner in another land when it came to the online space
How success is not instant but a journey that evolves
How her life shifts (pivots) to meet the next steps in her journey
Spidey sense… a tingly feeling… that inner knowing…
How much do you rely on intuition in your life?
For example, have you ever lost your keys and simply asked out loud for assistance in finding them… And then actually found them?
This week’s guest on the Serendipitous Rebel podcast is empathetic and intuitive Irena Miller, an energy alchemist, who joins us on this episode to tell us how she used inklings and her intuition to pivot from her brick and mortar business to the online space.
In this episode, Irena offers a unique, down to earth perspective to the sacred arts that unlock the mysteries and hunches of the unexplainable. We dive deep into how to use your gut to discover your limitless potential and how to step into the life you were born to live.
Listen in on this candid conversation on how Irena
Has been guiding curious seekers and visionary empaths on how to take rewarding action on their gut instincts
Shines the light on blocked energy that can show up as physical pain, limiting beliefs, self sabotaging behaviors and glass ceilings
This is an episode that you are going to want to sit, listen, and reflect on.
The truth is, we could all lean into our intuition a bit more.
Let us know where you fall on trusting your gut on making decisions.
About Irena
Irena Miller has been an empathic intuitive since birth. Over the last 2 decades as an Energy Alchemist and Spiritual Life Guide, she has been guiding curious seekers and visionary empaths on how to take rewarding action on their gut instincts. She shines the light on blocked energy that can show up as physical pain, limiting beliefs, self-sabotaging behaviors, and glass ceilings. With her logical background as a Decision Science major and her intuitive side as a Reiki Master, Astrologer, Yoga Alliance Certified Yoga Teacher, Tarot Reader, and Energy Healer she offers a unique down to earth perspective to learn the sacred arts that unlock the mysteries, hunches, and unexplainable. As a speaker, she offers done-for-you energy healing and trainings at conferences, on-demand courses, and virtual gatherings. With her guidance discover your limitless potential and step into the life you were born to live! Continue the conversation with Irena https://www.irenamiller.com and grab her FREE Gift to YOU http://www.irenamiller.co/getcalm
Grab your free guide now to see if the universe is giving you signs that it’s time to pivot!
She’s a mom, a wife, an entrepreneur, a house manager, a worship leader. I could also add having known Mallory for a number of years right now, an amazing marketing strategist. She currently runs her own marketing agency, Mallory Schlabach formerly known as Girl Boss and is the host of the Marketing Magic Podcast
We are so excited to welcome Mallory Schlabach for our first interview for Purposeful Pivoting.
After working as a journalist for a newspaper after college, it became apparent very quickly that this was not the space for her. Mallory got started in the online space as a coach for moms. After many signs from the universe she began to lean into her marketing degree and started to help other female entrepreneurs learn to love their marketing strategies again.
Q: How did you get started in the online world?
I started out as a journalist in college, and I worked at a newspaper. And I quickly decided that was not for me. So I pitched myself to my dad, who was also an entrepreneur straight out of college and said, “Hey, here’s my resume. Here’s a job opening for a position you do not have that I’m creating, can you hire me?” and he did.
He took a chance on me a long time ago to basically learn the ropes of his business, do all the marketing and grow with it the past 15 years. So really, He sort of introduced me to Jeff Walker Product Launch Formula, Ryan Levesque of the Ask method Shailene Johnson. We started to go into all of their workshops and events and joining their masterminds together. Because we were trying to figure out what was our side thing going to be, we both wanted to do something I had no idea it was possible, he gave me this bug.
I actually started out in the space as like a mom coach, and I was called the happy mama coaching. My thing was, I was going to coach women who were moms who were just overwhelmed with their life. When I started this, my four kids were 1, 3, 5, & 6,- they were all they’re all very close together. And everyone asked me like, why do you do it? How are you so calm and how you did it, us.
I got certified as a life and business coach through IFC, and I was like, I’m gonna coach Moms, I’m gonna save the world. It’s gonna be amazing.
Except for I found the first year, nobody wanted help. They just wanted to bitch and moan about their life, which I get. And I was like, this is not working. I had to save the world. But what I was getting traction on was people would be like, “Hey, can you like, read this copy?”
I’m like, this is not gonna save the world. And so finally, my husband was like, you should maybe just do the thing you’re really good at because it will still help people. And I’m like, it’s not. It’s not worthy. I was like, Fine. I will just put out this thing in a Facebook group. I’ll say I’m doing a free marketing strategy session. Just see what happens. And overnight, I got 54 people applied. I did them all in the span of two weeks. And I was like, dang, I think I have something. And so that’s where the start of me doing an online marketing business happened, was realizing I could step into my strengths, and I could build change the world just wasn’t the same way I envisioned it. And that’s kind of where my online journey has begun.
Q: And was it an instant success or success? In your initial online venture?
Oh, Lord, no, no. And actually, it’s kind of funny, because I would tell you, I was at a retreat this past weekend in Miami with all these really successful business owners. And personally, we’ve had one of our highest grossing months, this month, I spent the weekend in tears still, you know, just, you know, there was just so much emotion. And even though we’ve had our best month, I just felt like a failure still, like today. So even so I think like success I’m learning. It always feels like it’s moving. And so I have to stop chasing success and what success looks like because it’s always a bar that moves.
Q: Were you scared? Every 30 days? Are you scared when you you’ve made pivots?
Yeah. Oh, absolutely. And I always try to be very honest with my team, but also like, not scare them. I have one person on my team who I talk a lot to, and I’m like, “You’re my therapist. today. I just want you to know, this is where I’m really feeling.”
I tried to be really honest about “Hey, guys, we’re going to do this because this happened.” And I don’t ever think it’s a freakout thing. I don’t take you know – clients coming and going and crazy things happening – I don’t think it’s a bad thing. Like I might have emotions freaks out, but we’re gonna get through this together. And so I think for me, I’m always scared. But I tried to be really, really brave about the decisions I’m making. Despite the scariness.
You can listen to more of this amazing interview with Mallory on Apple Podcasts, Spotify, Amazon Podcasts or wherever you get your pod on!
About Mallory:
Mallory Schlabach is a marketing strategist with over 15 years of experience guiding six and seven-figure businesses. She’s the CEO of The GirlBoss Agency, her creative digital marketing agency for female entrepreneurs that helps them say goodbye to soul-sucking, boring marketing forever.
Whether she’s helping clients explode their visibility on social media, crafting marketing messaging so compelling clients are throwing money at you, or turning boring websites into lead generating machines, Mallory makes marketing easy, fun and magical for every single person.
She’s the proud mama of 4 humans under the age of 13, two dogs, a guinea pig, and an assortment of fish. She will request tacos as her last meal (and every Tuesday of course) and you’ll find her at 90 years old still wearing hot pink lipstick, heels and hoarding books.
Being a Mom and being an Entrepreneur – what does that look like?
What does that mean? And what choices do you have to make along the way, and why is that even relevant to entrepreneurship?
Before we dive in, we want to set the tone: This is a non-judgmental zone. The choices women make for their families and businesses are personal and very much unique.
It is our desire here to pull back the curtain to how we made the decision as mothers and entrepreneurs and how we got to where we are in our businesses and our business model.
For reference, Wendy is the mother of 16 year old twins, and Krystal is the mother of a 4 year old and a 9 year old at the time of this recording.
The online space can often be predatory to moms
We see it all the time – stay at home moms, or moms that want to stay at home asking for work from home opportunities. Because the balance struggle is real. And often women are at the forefront of having to figure out how to juggle all of the things.
But also too often, the MLM opportunities are the first to pop up and try to grab women. It is a tale as old as time and they go for the jugular. Promising the moon of freedom, flexibility, and a ludicrous income. The reality is often much further from that.
Low entry often means low pay. And when your commission split is 8% on a $15 product, you have to sell and hustle a lot of volume to make that happen.
So does that mean you shouldn’t try to work from home?
Not at all! We’ve written about this and talked about this before – there are a ton of opportunities for moms to run their own businesses. There are a ton of opportunities for moms to start their own businesses where they can leverage their gifts and talents if they know how to systemize well and set up the foundations of their businesses the right way. And that’s what we help entrepreneurs do.
When it comes down to it, life is about making choices.
We’ve spoken in the past about balance as an entrepreneur. When it comes to balancing your business and your family, at the end of the day we are talking about competing priorities. Which one do you put first?
In order to make that decision you have to ask yourself, what are your “Be” Goals? Who is it that you want to be? And how is your business model in alignment with that goal?
Often conflicts arise when our “Be Goals” and what we are making a priority are out of alignment. In the end tough choices have to be made about time and ability in order to fulfill your “Be Goals”
In other words, you can have it all – just maybe not all at once.
Grab your free guide now to see if the universe is giving you signs that it’s time to pivot!
What does a cycling trip through bourbon country have to do with entrepreneurship?
It turns out, everything!
In this week’s episode of the Serendipitous Rebel Podcast, Krystal interviews Wendy on her big takeaways from her most recent adventure in bourbon country.
We created this podcast for the adventure loving, purpose driven, action minded, purpose driven entrepreneurs. And what is more adventure loving and purpose driven than a cycling from distillery to distillery and having a lot of fun on the way. Wendy spent a long weekend enjoying the Bourbon Country Burn in Lexington, Kentucky. It was 3 days of cycling between distilleries along with 1,100 bikers. In the end she rode 100 miles and toured 7 distilleries while clamping along the way.
Why the Bourbon Burn?
This had always been a bucket list adventure for Wendy. She always wanted to partake in a Backroads Cycling Trip. Her husband wasn’t a huge fan of the idea of group travel, but did find this as something fun that they could do together that would marry her desire for a cycling trip and his love of bourbon.
What was her big epiphany along the way?
Doing any kind of an endurance challenge is a precursor for running an online business.
Both require you to step out of your comfort zone. It’s a huge risk that can be very freeing, but there are a lot of amazing experiences along the way.
You’ve gotta do you!
In this life people are always judging you. There are people out there that will make snide comments about they way you do things. There are people who feel very strongly about processes. You will have to resist the urge to justify everything you do.
We of them spend so much time looking at what other people do or say that we lose focus on what we need to do. That’s how we end up in situations that we are resentful of or unhappy.
Set up your business so that you can take the opportunities to have adventures when you can!
There are a ton of people who look at us and wish they could do what we do. Many people choose to work from home so that they can have the laptop lifestyle and travel more. Yet, many don’t set up their business so that it will lend itself to that kind of a lifestyle. It is possible to intentionally set up
Assessing Your Values & Strengths As An Entrepreneur
How much do you really know about yourself? Scary thought sometimes, right? As personality tests such as Myers-Briggs, and recently the Enneagram, have taken the world by storm – do you take the time to take them? Are you *mildly* obsessed with personality assessments like we are? Here’s something slightly controversial: We don’t think we really have weaknesses.
From here on out, we’re hereby calling them: ‘lesser strengths’.
Rather than looking at something as a weakness that will always be, why not have a growth mindset and look at it as a muscle that can be strengthened and that we can get better at if we put the work in?
And trust us, we doubt you’ve heard about it.
This tool differs from some of the other personality tests out there like Myers-Briggs and Enneagram in that instead of placing a label on your type and putting you into a box, this tool gives a list of universal human values and shows you which ones are your greatest strengths and which ones could use some improvement.
Here is a quick breakdown of our results from our work-cation a few months ago.
P-I-V-O-T … The entrepreneur’s 5-letter swear word.
But does it have to be?
We all know the word pivot ultimately means to change, so why does it bring up so much shame for us who are in this entrepreneurial space, when we tell others we’re pivoting?
One of the core foundations of Serendipitous Rebel is Purposeful Pivoting – but what does that even mean?
Let’s start with our definition of Purposeful Pivoting:
Connecting with what matters and taking committed action in order to make a bigger impact in the world.
So what does that mean?
Let’s start with “Connecting with what matters”
What is your purpose? What gets you out of bed in the morning? It is the most important part of a businesses foundations, and often the most overlooked. Defining this is the first step to success. With defined purpose you can work harder, you can work longer – you have the grit and resilience needed to push through the tough times.
Next, “taking committed action”
It’s not enough to just want the thing. You have to take actionable steps in order to get there. You have goals you want to achieve. Then you initiate systems to get there. We love the phrase committed action because it’s being very intentional with what you do and how you do it.
Finally, “make a bigger impact in the world.”
It’s not that we want a $4 million company. It’s that we want to make enough of an impact with enough people to create ripple effects in the world. And we want to work with entrepreneurs that want to make a difference in the world.
At Serendipitous Rebel we’ve had multiple pivots in a short period of time. When we found ourselves disconnected from the businesses we’d created, we had to really dig in and ask ourselves hard questions. Now we help entrepreneurs ask the same hard questions so that they, too, can become a profitable business.
Change can be reallly difficult. Believe me, WE KNOW! But sometimes that change is necessary if you want to achieve the results you’re looking for.
Grab your free guide now to see if the universe is giving you signs that it’s time to pivot!
And the goal has to have the commitment to push through hard things and do it over a long period of time to achieve it. You don’t just wake up to run a marathon or wake up to a million dollar business. You have to move beyond the ideation stage and into the implementation stage if you want to achieve the end goal.
2. Each will have obstacles that you have to work around
You have to schedule in your events and training. You have to plan. If you want to be successful it really takes planning. Same in business. You can just launch something, but if you launch with a plan you’ll see much more success. Having systems in place will make you more successful
3. The prep is more fun than the actual execution
It’s a ton of fun to buy new running shoes and to buy the tutu we are going to wear. Likewise, it’s fun to shop for a new computer and new pens for my office. None of that will result in any kinds of success. You need to do the thing. Even if you aren’t perfectly polished and put together doing it.
4. You need a support system
Both personal and professional – you need a support system in place. We are tremendously lucky that we have each other. But you need to have other business colleagues that you can bounce things off of – a professional network you can collaborate with. You need your cheer squad from your friends and family. Finally, you need people to be accountable to.
5. You need to have a purpose.
And it can’t be rooted in a vanity metric. If you are training for a marathon to lose weight, chances are you will fail. If you are doing it to achieve a goal and become a healthier version of you so that you can be there for your children – that’s a different kind of motivation. If you are going into online business for the sole purpose to make a lot of money, chances are you will fail. But if you go in so that you can make more money to provide more security for your family, or pay for college, suddenly the motivation is very different.
6. Everyone is an expert (even though they have never done it before)
Pay no attention to the commentary of those that are not in the arena, whether it’s running your business or running a marathon. There is more than one way to skin a cat, and there is certainly more than one way to run your business or train for a marathon. And not everyone’s advice will be relevant. Be sure to only take into account the opinions and advice from people who are where you want to be.
In the end, it’s not the intense things you do every day that will help you cross the finish line. It’s the small consistent things that you do between now and then that make a difference in the long run.
Can you think of anymore similarities in running an endurance race and running a business? Join us in Rebel On The Go Facebook Group and let us know!
In this Bonus Episode of the Serendipitous Rebel Podcast, we are taking on the dreaded “R” Word: Recession.
Should you be worried about a recession? How can you insulate your business?
We tackle these questions head-on in this special episode. What can an entrepreneur do to prepare themselves for a recession?
We believe that these are tips and tactics that entrepreneurs can use at any time, not just now. It’s about being laser-focused and intentional about your business and your mission and not letting the external noise of economics steer your ship.
Should you be worried about a pending recession?
The short answer is that it’s important to be a savvy business owner, no matter what the economic times are. At the end of the day you need a few things: a solid offer, a solid runway, and a solid message. If you can combine these three things, then we believe you can weather any economic storm.
So what can an entrepreneur do during these times?
Stay up to date on industry education and certifications
The world of online business is forever changing at a breakneck pace. Investing in coaching or certification programs that help you level up and stay up to date on changes really is key.
But we encourage entrepreneurs to not just invest anywhere. Courses that are vague and leave you with more questions than answered should be avoided. Certifications or courses that leave you with solid “ahas” or an extra boost of credibility upon completion are always good investments. Likewise, coaching that helps to push you beyond your comfort zone and gives you clarity can often be a better investment than a course that you will probably never complete anyway.
Take a good hard look at your expenses.
Again – this is a smart thing to do no matter what the economic climate is doing. Take a look at recurring expenses and subscriptions and really ask yourself – is this moving the needle? Was this a tactic that I just thought I needed? Am I actually using this tool?
Finally, ask if now is good time to pivot.
Now may be exactly the time to make a pivot in your business. It’s a perfect opportunity to take stock on your purpose and values and ask yourself if you find yourself in alignment with what you are doing. If the answer is “No” now may be the time to lean into some certifications or programs that allow you to make some shifts in your business.
No matter where you find yourself, remember this – economic climates are only seasons. If you are a smart business owner you are learning to navigate the storm rather than ignore or steer away from it.
Grab your free guide now to see if the universe is giving you signs that it’s time to pivot! 
