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How Podcasting Can Help Your Business
Business, Entrepreneur Life, Purposeful Podcasting

Purposeful Podcasting: Unlock Your Power with Podcasting: Find Clarity & Profit

Unlock the power of podcasting to grow your business and make an impact with your message!

In this episode you will learn:
1. Discover how podcasting can help you hone in on your expertise and uncover clarity in your business.
2. Learn how to Frankenstein your business with different tactics and repurpose content for maximum efficiency.
3. Find out how to leverage a podcast to build an audience, grow know like and trust, and make a profit.

Maximizing Your Business with Podcasts: Understanding Your Purpose

 

Are you an entrepreneur who is looking to maximize your business potential? Podcasting is an effective marketing tool that can help you do just that, but do you know how to use it to its full potential? In this blog, we will explore how podcasts can help entrepreneurs grow their business. We will cover topics such as marketing strategy, audience growth, profit, building relationships and simplifying systems. We have used this system for two separate businesses in different industries, and we will share our experiences and results with you. Join us for this journey and learn how to utilize this powerful medium to reach your business goals.

Why is it important for entrepreneurs to use podcasts to grow their business?

Podcasts offer entrepreneurs an invaluable resource for growing their businesses. By utilizing podcasts, entrepreneurs can easily connect with potential customers and build relationships with them. This form of content marketing allows entrepreneurs to showcase their expertise and gain credibility among their target audience.

Additionally, podcasts can be used to spread the word about a business’s services and products, increasing their visibility and reach. Moreover, podcasts are a great way to build relationships with influencers and other entrepreneurs in the industry. By hosting or being featured as a guest on a podcast, entrepreneurs can establish themselves as thought-leaders and get in front of potential customers and partners. Finally, podcasts can be used as a platform to share success stories, discuss challenges and provide useful advice. This can help entrepreneurs create an engaged community of customers and partners, increasing their chances of success.

How do you get stated with a podcast? Here are the steps you need to follow:
1. Drill into Purpose: Understand what you’re passionate about and how to use it to create content and a podcast.
2. Define Your Audience: Understand who you are speaking to.
3. Profit & Leverage: Identify ways to leverage your podcast to grow your business and make a profit.

Understand what you’re passionate about and how to use it to create content and a podcast.

This step requires reflection and introspection to determine what drives you, what topics you find interesting, and what topics you feel you can provide value on. Once you have identified your purpose, you can use this to inform what types of content you create and the topics you cover in your podcast. This helps to ensure that your podcast is consistent and that you are delivering content that is aligned with your values and interests. Additionally, this step allows you to provide a unique perspective and style to your podcast that is reflective of your individual strengths and interests. By drilling into your purpose and understanding how to use it to create content and a podcast, you can ensure that your podcast is successful and profitable.
.

2. Define Your Audience: Understand who you are speaking to.

This is essential to ensure that your podcast reaches the right people and delivers the right message. When defining your audience, you must consider who your target market is, what their interests and needs are, and what type of content they are looking for. Once you have identified your audience, you can use this information to create content that is tailored to their interests and needs. Additionally, this helps you to market and promote your podcast more effectively. Knowing who your audience is and how to reach them is essential to ensure that your podcast is successful. Step 3 of the Purposeful Podcasting process is to create a content plan. Having a content plan allows you to create content that is consistent and structured, which helps to ensure that your podcast is successful. A content plan should include the topics you will cover, the type of content you will create, the format of your podcast, and the frequency of your podcast. A content plan should also include a timeline for the content you plan to produce and the promotion and marketing of your podcast. Having a content plan helps to ensure that you stay on track and that your podcast delivers content that is consistent and of a high quality.

3. Profit & Leverage: Identify ways to leverage your podcast to grow your business and make a profit.
Profit & Leverage: Identifying ways to leverage your podcast to grow your business and make a profit requires a few steps. First, you need to drill into your purpose and mission, and develop content that reflects that. Once the podcast is created and edited, you need to focus on list building and customer relationship management.

There are many tools out there that can help you do this. Utilizing these tools will help you capture and grow your audience and ultimately make a profit from your podcast. You can also leverage your audience by repurposing content from the podcast into other marketing strategies. Lastly, you can use the podcast as a platform to showcase your expertise and create offers for your audience. This will create an avenue for you to monetize your podcast and turn it into a profitable venture.

Once you’ve identified ways to monetize your podcast, you need to create a plan that will help you track your progress and measure success. This will help you identify areas of growth, as well as areas that need improvement. Having a plan in place will also help you set a timeline for when you expect to see a return on your investment. Additionally, it’s important to have a clear understanding of who your target audience is and how you will reach them. This will help you create content tailored to their needs and interests, which will ultimately drive more listeners and more profit. Finally, in order to leverage your podcast for maximum profit, you need to be consistent with your content. Creating a schedule for when you will release content will not only help you stay organized, but it will also provide your audience with something to look forward to. Additionally, this will help establish trust with your audience and make them more likely to invest in you and your podcast. By following these steps, you can effectively leverage your podcast for maximum profit.

Podcasting is a powerful tool for entrepreneurs to maximize their business potential. With the right mindset and the right strategies, anyone can use podcasting to reach their business goals. So don’t be afraid to take the leap and start podcasting today!

I’d love to hear how you apply podcasting in your business to get clarity, alignment & profit.. Leave me a comment on how it went for you or drop any questions you want me to answer!

And if you are looking to add this strategy to your business, be sure to grab our guide Purposeful Podcasting. It’s free and full of great information to help you get started podcasting.
Purposeful Podcasting

Purposeful Podcasting: How Podcasting Can Help Your Business

We are officially kicking off our Purposeful Podcasting Bootcamp, and to introduce this new program, we are breaking down the three steps we think you need to be a successful entrepreneur: Purpose, Profit, and Podcasting!

In this episode we dig into how a podcast can be leveraged in your business to help you dig into your purpose AND turn a profit.

If you are interested in starting your podcast, grab our free guide at https://purposefulpodcasting.com/guide

If you are interested in launching your podcast in 2023 you don’t want to miss our Purposeful Podcasting Bootcamp. You can learn more at https://purposefulpodcasting.com/info

Business, Podcast, Purposeful Podcasting

Purposeful Podcasting: Why Profit Matters

We are officially kicking off our Purposeful Podcasting Bootcamp, and to introduce this new program, we are breaking down the three steps we think you need to be a successful entrepreneur: Purpose, Profit, and Podcasting!

In this episodes we dig into profit – why it matters in your business, what it actually means, and why you shouldn’t keep your head in the sand any more when it comes to profit.

If you are interested in starting your podcast, grab our free guide at https://purposefulpodcasting.com/guide

If you are interested in launching your podcast in 2023 you don’t want to miss our Purposeful Podcasting Bootcamp. You can learn more at https://purposefulpodcasting.com/info

Business, Entrepreneur Life, Podcast, Purposeful Podcasting

Purposeful Podcasting: Drilling Into Your Purpose

 

Welcome to Part 1 of this Bonus Mini-Series with the Serendipitous Rebels.

We are officially kicking off our Purposeful Podcasting Bootcamp, and to introduce this new program, we are breaking down the three steps we think you need to be a successful entrepreneur: Purpose, Profit, and Podcasting!

In this episode we dig into Purpose. Why it matters, why it should matter to YOU, and how you can start to think of purpose in your business.

If you are interested in starting your podcast, grab our free guide at https://purposefulpodcasting.com/guide

If you are interested in launching your podcast in 2023 you don’t want to miss our Purposeful Podcasting Bootcamp. You can learn more at https://purposefulpodcasting.com/info

Purposeful Pivoting with Kelly and Abigaile White The Serendipitous Rebel Podcast
Podcast, Purposeful Pivoting

Purposeful Pivoting: Kelly & Abigail White

Purposeful Pivoting with Kelly & Abigail White – The Mother Daughter Journey

In this week’s episode we are thrilled to invite Kelly and Abigail White from The Mother Daughter Journey to our podcast.

Kelly and Abigail are a mother/daughter team that started as partners running a travel business. They recently pivoted to The Mother Daughter Journey – a podcast and communications program that helps mothers and daughters strengthen bonds and work through communication issues.

This mother and daughter share their story of their pivot from working in corporate America at separate jobs, to opening their own travel agency. From there they once again pivot to The Mother Daughter Journey podcast where they share their journey to a better mother-daughter relationship. Krystal discusses all of this with them and also their desire to help others achieve a better mother-daughter relationship.

One of our biggest takeaways was how to listen to your inner voice that starts to tell you “this is no longer working” and then be brave enough to do something about it.

Working as a mother daughter team is not easy, but they have found that their story has changed the way they view the importance of the mother/daughter relationship. And they hope that their story invites others to do the same.

You can listen to their podcast, The Mother Daughter Journey on Apple, Spotify or wherever you get your podcasts.

You can listen to this episode on all the same channels. Enjoy!

Purposeful Pivoting: Jen Pasquale with Pride and Grit
Podcast, Purposeful Pivoting

Purposeful Pivoting with Jen Pasquale of Pride & Grit

Purposeful Pivoting with Jen Pasquale of Pride & Grit

Purposeful Pivoting with Jen Pasquale of Pride & Grit

Strengths Coach. Consultant. Military Spouse. Mom of Teens. Champion for Military Connected Entrepreneurs.
And that’s just a few of Jen’s diverse hats that she wears on a regular basis (as if that’s not enough!).
Jen is a self-professed accidental entrepreneur. She created Pride & Grit originally as a blog so that she could tell the stories of seasoned military spouses to give them a voice to share the wisdom and struggles of military life. Later she returned to her consulting roots working with spouses, corporations, and teens to help individuals lean into strengths to be more successful in their world.

About Jennifer Pasquale

Jen is a 16-year active duty military spouse, certified strengths coach, and the founder of Pride & Grit – a Transition Support Organization for Military Spouses. Jen is passionate about helping seasoned military spouses rediscover their identity, embrace their unique strengths, and thrive in their final season as a military family. She’s also the owner of Jen Pasquale Consulting, where she offers strengths coaching and team development workshops to small and large organizations.

Listen on Apple Podcasts

Grab your free guide now to see if the universe is giving you signs that it’s time to pivot!  


Podcast, Purposeful Pivoting

Purposeful Pivoting: Interview with Irena Miller

Purposeful Pivoting with Irena Miller

Spidey sense… a tingly feeling… that inner knowing…

How much do you rely on intuition in your life?

For example, have you ever lost your keys and simply asked out loud for assistance in finding them…  And then actually found them?

This week’s guest on the Serendipitous Rebel podcast is empathetic and intuitive Irena Miller, an energy alchemist, who joins us on this episode to tell us how she used inklings and her intuition to pivot from her brick and mortar business to the online space.

In this episode, Irena offers a unique, down to earth perspective to the sacred arts that unlock the mysteries and hunches of the unexplainable. We dive deep into how to use your gut to discover your limitless potential and how to step into the life you were born to live.

Listen in on this candid conversation on how Irena

  • Has been guiding curious seekers and visionary empaths on how to take rewarding action on their gut instincts
  • Shines the light on blocked energy that can show up as physical pain, limiting beliefs, self sabotaging behaviors and glass ceilings

This is an episode that you are going to want to sit, listen, and reflect on.

The truth is, we could all lean into our intuition a bit more.

Let us know where you fall on trusting your gut on making decisions.

About Irena

Irena Miller has been an empathic intuitive since birth. Over the last 2 decades as an Energy Alchemist and Spiritual Life Guide, she has been guiding curious seekers and visionary empaths on how to take rewarding action on their gut instincts. She shines the light on blocked energy that can show up as physical pain, limiting beliefs, self-sabotaging behaviors, and glass ceilings. With her logical background as a Decision Science major and her intuitive side as a Reiki Master, Astrologer, Yoga Alliance Certified Yoga Teacher, Tarot Reader, and Energy Healer she offers a unique down to earth perspective to learn the sacred arts that unlock the mysteries, hunches, and unexplainable. As a speaker, she offers done-for-you energy healing and trainings at conferences, on-demand courses, and virtual gatherings. With her guidance discover your limitless potential and step into the life you were born to live! Continue the conversation with Irena https://www.irenamiller.com and grab her FREE Gift to YOU  http://www.irenamiller.co/getcalm

Listen on Apple Podcasts

Grab your free guide now to see if the universe is giving you signs that it’s time to pivot!  


Podcast, Purposeful Pivoting

Purposeful Pivoting with Mallory Schlabach

She’s a mom, a wife, an entrepreneur, a house manager, a worship leader. I could also add having known Mallory for a number of years right now, an amazing marketing strategist. She currently runs her own marketing agency, Mallory Schlabach formerly known as Girl Boss and is the host of the Marketing Magic Podcast

We are so excited to welcome Mallory Schlabach for our first interview for Purposeful Pivoting.

After working as a journalist for a newspaper after college, it became apparent very quickly that this was not the space for her. Mallory got started in the online space as a coach for moms. After many signs from the universe she began to lean into her marketing degree and started to help other female entrepreneurs learn to love their marketing strategies again.

Q: How did you get started in the online world?

I started out as a journalist in college, and I worked at a newspaper. And I quickly decided that was not for me. So I pitched myself to my dad, who was also an entrepreneur straight out of college and said, “Hey, here’s my resume. Here’s a job opening for a position you do not have that I’m creating, can you hire me?” and he did.

He took a chance on me a long time ago to basically learn the ropes of his business, do all the marketing and grow with it the past 15 years. So really, He sort of introduced me to Jeff Walker Product Launch Formula, Ryan Levesque of the Ask method Shailene Johnson. We started to go into all of their workshops and events and joining their masterminds together. Because we were trying to figure out what was our side thing going to be, we both wanted to do something I had no idea it was possible, he gave me this bug.

I actually started out in the space as like a mom coach, and I was called the happy mama coaching. My thing was, I was going to coach women who were moms who were just overwhelmed with their life. When I started this, my four kids were 1, 3, 5, & 6,- they were all they’re all very close together. And everyone asked me like, why do you do it? How are you so calm and how you did it, us.

I got certified as a life and business coach through IFC, and I was like, I’m gonna coach Moms, I’m gonna save the world. It’s gonna be amazing.

Except for I found the first year, nobody wanted help. They just wanted to bitch and moan about their life, which I get. And I was like, this is not working. I had to save the world. But what I was getting traction on was people would be like, “Hey, can you like, read this copy?”

I’m like, this is not gonna save the world. And so finally, my husband was like, you should maybe just do the thing you’re really good at because it will still help people. And I’m like, it’s not. It’s not worthy. I was like, Fine. I will just put out this thing in a Facebook group. I’ll say I’m doing a free marketing strategy session. Just see what happens. And overnight, I got 54 people applied. I did them all in the span of two weeks. And I was like, dang, I think I have something. And so that’s where the start of me doing an online marketing business happened, was realizing I could step into my strengths, and I could build change the world just wasn’t the same way I envisioned it. And that’s kind of where my online journey has begun.

Q: And was it an instant success or success? In your initial online venture?

Oh, Lord, no, no. And actually, it’s kind of funny, because I would tell you, I was at a retreat this past weekend in Miami with all these really successful business owners. And personally, we’ve had one of our highest grossing months, this month, I spent the weekend in tears still, you know, just, you know, there was just so much emotion. And even though we’ve had our best month, I just felt like a failure still, like today. So even so I think like success I’m learning. It always feels like it’s moving. And so I have to stop chasing success and what success looks like because it’s always a bar that moves.

Q: Were you scared? Every 30 days? Are you scared when you you’ve made pivots?

Yeah. Oh, absolutely. And I always try to be very honest with my team, but also like, not scare them. I have one person on my team who I talk a lot to, and I’m like, “You’re my therapist. today. I just want you to know, this is where I’m really feeling.”

I tried to be really honest about “Hey, guys, we’re going to do this because this happened.” And I don’t ever think it’s a freakout thing. I don’t take you know – clients coming and going and crazy things happening – I don’t think it’s a bad thing. Like I might have emotions freaks out, but we’re gonna get through this together. And so I think for me, I’m always scared. But I tried to be really, really brave about the decisions I’m making. Despite the scariness.

You can listen to more of this amazing interview with Mallory on Apple Podcasts, Spotify, Amazon Podcasts or wherever you get your pod on!

About Mallory:

Mallory Schlabach is a marketing strategist with over 15 years of experience guiding six and seven-figure businesses. She’s the CEO of The GirlBoss Agency, her creative digital marketing agency for female entrepreneurs that helps them say goodbye to soul-sucking, boring marketing forever.

Whether she’s helping clients explode their visibility on social media, crafting marketing messaging so compelling clients are throwing money at you, or turning boring websites into lead generating machines, Mallory makes marketing easy, fun and magical for every single person.

She’s the proud mama of 4 humans under the age of 13, two dogs, a guinea pig, and an assortment of fish.  She will request tacos as her last meal (and every Tuesday of course) and you’ll find her at 90 years old still wearing hot pink lipstick, heels and hoarding books.

Top profile: IG https://www.instagram.com/the_girlboss_agency/



Listen on Apple Podcasts

Grab your free guide now to see if the universe is giving you signs that it’s time to pivot!  


Entrepreneur Life, Podcast

Serendipitous Rebel Podcast: Mom Entrepreneurs

Being a Mom and being an Entrepreneur – what does that look like?

What does that mean? And what choices do you have to make along the way, and why is that even relevant to entrepreneurship?
Before we dive in, we want to set the tone: This is a non-judgmental zone. The choices women make for their families and businesses are personal and very much unique.
It is our desire here to pull back the curtain to how we made the decision as mothers and entrepreneurs and how we got to where we are in our businesses and our business model.
For reference, Wendy is the mother of 16 year old twins, and Krystal is the mother of a 4 year old and a 9 year old at the time of this recording.

The online space can often be predatory to moms

We see it all the time – stay at home moms, or moms that want to stay at home asking for work from home opportunities. Because the balance struggle is real. And often women are at the forefront of having to figure out how to juggle all of the things.

But also too often, the MLM opportunities are the first to pop up and try to grab women. It is a tale as old as time and they go for the jugular. Promising the moon of freedom, flexibility, and a ludicrous income. The reality is often much further from that.

Low entry often means low pay. And when your commission split is 8% on a $15 product, you have to sell and hustle a lot of volume to make that happen.

So does that mean you shouldn’t try to work from home?

Not at all! We’ve written about this and talked about this before  – there are a ton of opportunities for moms to run their own businesses. There are a ton of opportunities for moms to start their own businesses where they can leverage their gifts and talents if they know how to systemize well and set up the foundations of their businesses the right way. And that’s what we help entrepreneurs do.

When it comes down to it, life is about making choices.

We’ve spoken in the past about balance as an entrepreneur. When it comes to balancing your business and your family, at the end of the day we are talking about competing priorities. Which one do you put first?
In order to make that decision you have to ask yourself, what are your “Be” Goals? Who is it that you want to be? And how is your business model in alignment with that goal?
Often conflicts arise when our “Be Goals” and what we are making a priority are out of alignment. In the end tough choices have to be made about time and ability in order to fulfill your “Be Goals”
In other words, you can have it all – just maybe not all at once.

Listen on Apple Podcasts

Grab your free guide now to see if the universe is giving you signs that it’s time to pivot!  


Entrepreneur Life, Podcast

Bourbon Burn & Entrepreneurship

Bourbon Burn and Entrepreneurship

What does a cycling trip through bourbon country have to do with entrepreneurship?

It turns out, everything!

In this week’s episode of the Serendipitous Rebel Podcast, Krystal interviews Wendy on her big takeaways from her most recent adventure in bourbon country.

We created this podcast for the adventure loving, purpose driven, action minded, purpose driven entrepreneurs. And what is more adventure loving and purpose driven than a cycling from distillery to distillery and having a lot of fun on the way. Wendy spent a long weekend enjoying the Bourbon Country Burn in Lexington, Kentucky. It was 3 days of cycling between distilleries along with 1,100 bikers. In the end she rode 100 miles and toured 7 distilleries while clamping along the way.

Wendy getting ready to head out on her bike at the Bourbon Country Burn

Why the Bourbon Burn?

This had always been a bucket list adventure for Wendy. She always wanted to partake in a Backroads Cycling Trip. Her husband wasn’t a huge fan of the idea of group travel, but did find this as something fun that they could do together that would marry her desire for a cycling trip and his love of bourbon.

What was her big epiphany along the way?

Doing any kind of an endurance challenge is a precursor for running an online business.

Both require you to step out of your comfort zone. It’s a huge risk that can be very freeing, but there are a lot of amazing experiences along the way.

You’ve gotta do you!

In this life people are always judging you. There are people out there that will make snide comments about they way you do things. There are people who feel very strongly about processes. You will have to resist the urge to justify everything you do.

We of them spend so much time looking at what other people do or say that we lose focus on what we need to do. That’s how we end up in situations that we are resentful of or unhappy.

Set up your business so that you can take the opportunities to have adventures when you can!

There are a ton of people who look at us and wish they could do what we do. Many people choose to work from home so that they can have the laptop lifestyle and travel more. Yet, many don’t set up their business so that it will lend itself to that kind of a lifestyle. It is possible to intentionally set up