In this episode, Krystal and Wendy explain why purpose matters in podcasting and how podcasting can help businesses. They discuss the definition of purpose, which is the central self-organizing life aim, and how purpose is what drives resources and goals. The hosts believe that having purpose makes people happier, healthier, longer living, and more joyful. Purpose allows individuals to reach their higher aspirations or higher aims, which is not always work-related, and can help individuals focus on the one thing they need to do in their business to make money. Purpose helps entrepreneurs build a strategy that serves that purpose.