It’s hard to ignore the tumultuous political landscape that we seem to live in today. Whether it is Black Lives Matter, stances on abortion, climate change, January 6 or anything in between, a lot of business owners are wondering when and how to speak up and take a stance.
So Wendy and Krystal attempt to tackle this complicated question as it pertains to entrepreneurs.
When should an entrepreneur get political and speak out publicly about the controversial events of today?
At the end of the day, as an entrepreneur you are your brand. No matter where you stand on a variety of issues, you need to drill into what your core values are as a brand.
When it comes to should you, or shouldn’t you, do what feels good to you.
No matter what you do, there will be consequences. Your silence can always be interpreted, whether you like it or not. But wouldn’t you rather give people the option to self select out of the process before they become a paid client? Wouldn’t you rather work with people that have aligned values?
Overwhelmingly, our answer is YES! We want to work with clients who are in alignment with us and our values. We don’t want to work with people that we wouldn’t want to have a drink with them.
Will you alienate people? Yes. Will you offend someone? Maybe.
And good riddance.
The goal of any solid marketing strategy is not to attract every client – we want to attract ideal clients. And believe us – you can feel the difference!
It’s hard to work with someone or for someone if you don’t like them. Can we disagree politically? Yes. Can we disagree about core human rights? Nope.
And that’s the difference.
Our beliefs and values are what distinguish us from the next guy. One of the perks of entrepreneurship is that you get to choose. Don’t be afraid to make your choice.