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Purposeful Pivoting with Mallory Schlabach

She’s a mom, a wife, an entrepreneur, a house manager, a worship leader. I could also add having known Mallory for a number of years right now, an amazing marketing strategist. She currently runs her own marketing agency, Mallory Schlabach formerly known as Girl Boss and is the host of the Marketing Magic Podcast

We are so excited to welcome Mallory Schlabach for our first interview for Purposeful Pivoting.

After working as a journalist for a newspaper after college, it became apparent very quickly that this was not the space for her. Mallory got started in the online space as a coach for moms. After many signs from the universe she began to lean into her marketing degree and started to help other female entrepreneurs learn to love their marketing strategies again.

Q: How did you get started in the online world?

I started out as a journalist in college, and I worked at a newspaper. And I quickly decided that was not for me. So I pitched myself to my dad, who was also an entrepreneur straight out of college and said, “Hey, here’s my resume. Here’s a job opening for a position you do not have that I’m creating, can you hire me?” and he did.

He took a chance on me a long time ago to basically learn the ropes of his business, do all the marketing and grow with it the past 15 years. So really, He sort of introduced me to Jeff Walker Product Launch Formula, Ryan Levesque of the Ask method Shailene Johnson. We started to go into all of their workshops and events and joining their masterminds together. Because we were trying to figure out what was our side thing going to be, we both wanted to do something I had no idea it was possible, he gave me this bug.

I actually started out in the space as like a mom coach, and I was called the happy mama coaching. My thing was, I was going to coach women who were moms who were just overwhelmed with their life. When I started this, my four kids were 1, 3, 5, & 6,- they were all they’re all very close together. And everyone asked me like, why do you do it? How are you so calm and how you did it, us.

I got certified as a life and business coach through IFC, and I was like, I’m gonna coach Moms, I’m gonna save the world. It’s gonna be amazing.

Except for I found the first year, nobody wanted help. They just wanted to bitch and moan about their life, which I get. And I was like, this is not working. I had to save the world. But what I was getting traction on was people would be like, “Hey, can you like, read this copy?”

I’m like, this is not gonna save the world. And so finally, my husband was like, you should maybe just do the thing you’re really good at because it will still help people. And I’m like, it’s not. It’s not worthy. I was like, Fine. I will just put out this thing in a Facebook group. I’ll say I’m doing a free marketing strategy session. Just see what happens. And overnight, I got 54 people applied. I did them all in the span of two weeks. And I was like, dang, I think I have something. And so that’s where the start of me doing an online marketing business happened, was realizing I could step into my strengths, and I could build change the world just wasn’t the same way I envisioned it. And that’s kind of where my online journey has begun.

Q: And was it an instant success or success? In your initial online venture?

Oh, Lord, no, no. And actually, it’s kind of funny, because I would tell you, I was at a retreat this past weekend in Miami with all these really successful business owners. And personally, we’ve had one of our highest grossing months, this month, I spent the weekend in tears still, you know, just, you know, there was just so much emotion. And even though we’ve had our best month, I just felt like a failure still, like today. So even so I think like success I’m learning. It always feels like it’s moving. And so I have to stop chasing success and what success looks like because it’s always a bar that moves.

Q: Were you scared? Every 30 days? Are you scared when you you’ve made pivots?

Yeah. Oh, absolutely. And I always try to be very honest with my team, but also like, not scare them. I have one person on my team who I talk a lot to, and I’m like, “You’re my therapist. today. I just want you to know, this is where I’m really feeling.”

I tried to be really honest about “Hey, guys, we’re going to do this because this happened.” And I don’t ever think it’s a freakout thing. I don’t take you know – clients coming and going and crazy things happening – I don’t think it’s a bad thing. Like I might have emotions freaks out, but we’re gonna get through this together. And so I think for me, I’m always scared. But I tried to be really, really brave about the decisions I’m making. Despite the scariness.

You can listen to more of this amazing interview with Mallory on Apple Podcasts, Spotify, Amazon Podcasts or wherever you get your pod on!

About Mallory:

Mallory Schlabach is a marketing strategist with over 15 years of experience guiding six and seven-figure businesses. She’s the CEO of The GirlBoss Agency, her creative digital marketing agency for female entrepreneurs that helps them say goodbye to soul-sucking, boring marketing forever.

Whether she’s helping clients explode their visibility on social media, crafting marketing messaging so compelling clients are throwing money at you, or turning boring websites into lead generating machines, Mallory makes marketing easy, fun and magical for every single person.

She’s the proud mama of 4 humans under the age of 13, two dogs, a guinea pig, and an assortment of fish. She will request tacos as her last meal (and every Tuesday of course) and you’ll find her at 90 years old still wearing hot pink lipstick, heels and hoarding books.

Top profile: IG https://www.instagram.com/the_girlboss_agency/

Grab your free guide now to see if the universe is giving you signs that it’s time to pivot!

October 31, 2022 by Wendy + Krystal

Entrepreneur Life, Podcast

Serendipitous Rebel Podcast: Mom Entrepreneurs

Being a Mom and being an Entrepreneur – what does that look like?

What does that mean? And what choices do you have to make along the way, and why is that even relevant to entrepreneurship?

Before we dive in, we want to set the tone: This is a non-judgmental zone. The choices women make for their families and businesses are personal and very much unique.

It is our desire here to pull back the curtain to how we made the decision as mothers and entrepreneurs and how we got to where we are in our businesses and our business model.

For reference, Wendy is the mother of 16 year old twins, and Krystal is the mother of a 4 year old and a 9 year old at the time of this recording.

The online space can often be predatory to moms

We see it all the time – stay at home moms, or moms that want to stay at home asking for work from home opportunities. Because the balance struggle is real. And often women are at the forefront of having to figure out how to juggle all of the things.

But also too often, the MLM opportunities are the first to pop up and try to grab women. It is a tale as old as time and they go for the jugular. Promising the moon of freedom, flexibility, and a ludicrous income. The reality is often much further from that.

Low entry often means low pay. And when your commission split is 8% on a $15 product, you have to sell and hustle a lot of volume to make that happen.

So does that mean you shouldn’t try to work from home?

Not at all! We’ve written about this and talked about this before – there are a ton of opportunities for moms to run their own businesses. There are a ton of opportunities for moms to start their own businesses where they can leverage their gifts and talents if they know how to systemize well and set up the foundations of their businesses the right way. And that’s what we help entrepreneurs do.

When it comes down to it, life is about making choices.

We’ve spoken in the past about balance as an entrepreneur. When it comes to balancing your business and your family, at the end of the day we are talking about competing priorities. Which one do you put first?

In order to make that decision you have to ask yourself, what are your “Be” Goals? Who is it that you want to be? And how is your business model in alignment with that goal?

Often conflicts arise when our “Be Goals” and what we are making a priority are out of alignment. In the end tough choices have to be made about time and ability in order to fulfill your “Be Goals”

In other words, you can have it all – just maybe not all at once.

Grab your free guide now to see if the universe is giving you signs that it’s time to pivot!

October 24, 2022 by Wendy + Krystal

Entrepreneur Life, Podcast

Bourbon Burn & Entrepreneurship

Bourbon Burn and Entrepreneurship

What does a cycling trip through bourbon country have to do with entrepreneurship?

It turns out, everything!

In this week’s episode of the Serendipitous Rebel Podcast, Krystal interviews Wendy on her big takeaways from her most recent adventure in bourbon country.

We created this podcast for the adventure loving, purpose driven, action minded, purpose driven entrepreneurs. And what is more adventure loving and purpose driven than a cycling from distillery to distillery and having a lot of fun on the way. Wendy spent a long weekend enjoying the Bourbon Country Burn in Lexington, Kentucky. It was 3 days of cycling between distilleries along with 1,100 bikers. In the end she rode 100 miles and toured 7 distilleries while clamping along the way.

Why the Bourbon Burn?

This had always been a bucket list adventure for Wendy. She always wanted to partake in a Backroads Cycling Trip. Her husband wasn’t a huge fan of the idea of group travel, but did find this as something fun that they could do together that would marry her desire for a cycling trip and his love of bourbon.

What was her big epiphany along the way?

Doing any kind of an endurance challenge is a precursor for running an online business.

Both require you to step out of your comfort zone. It’s a huge risk that can be very freeing, but there are a lot of amazing experiences along the way.

You’ve gotta do you!

In this life people are always judging you. There are people out there that will make snide comments about they way you do things. There are people who feel very strongly about processes. You will have to resist the urge to justify everything you do.

We of them spend so much time looking at what other people do or say that we lose focus on what we need to do. That’s how we end up in situations that we are resentful of or unhappy.

Set up your business so that you can take the opportunities to have adventures when you can!

There are a ton of people who look at us and wish they could do what we do. Many people choose to work from home so that they can have the laptop lifestyle and travel more. Yet, many don’t set up their business so that it will lend itself to that kind of a lifestyle. It is possible to intentionally set up

October 17, 2022 by Wendy + Krystal

Podcast, Purposeful Pivoting

Serendipitous Rebel Pivot Part 2

This week is a continuation of last weeks episode. If you haven’t listened yet, we encourage you to go back and check out Part 1.

What does it take to show up in your business every day?

In our opinion: confidence.

Often it takes just a small initial push to get started. We want the flexible laptop lifestyle, and everyone likes to make this look easy.

The fact is that the process is simple, but it is definitely not easy. You need a certain amount of confidence to get moving. And as you keep going on your entrepreneurial journey, you will build confidence along the way.

But if you are solid in your purpose and you know why you are doing this and why you are showing up in your business, then you’ll be able to show up with even more confidence.

As we continue with the discussion on purposeful pivoting we touch on “what is our personal purpose?” This is not the same thing as your entrepreneurial purpose. It is a hard truth as to why you are here in this space, the online space.

Is it to make a change?

Is it for money?

Is it for your family?

We, as lifestyle entrepreneurs, want to have a certain standard of living and want to be able to do certain things and have certain goals. They are driven by wanting to feel like we are accomplishing things, that we are making contributions to our family and to our world.

In this episode we are talking about how we are leveraging our own strengths and gifts, because we don’t want to work 60 hour weeks, and we don’t necessarily want to run an empire of seven figures.

So we thought that we would ask, why are you doing this? What is making you show up everyday?

October 10, 2022 by Wendy + Krystal

Podcast, Purposeful Pivoting

Serendipitous Rebel Pivot Part 1

In this weeks episode Krystal and Wendy are taking you behind the scenes on their most recent pivot inside Serendipitous Rebel.

Is it to make a change?

Is it for money?

Is it for your family?

So we thought that we would ask, why are you doing this? What is making you show up everyday?

October 4, 2022 by Wendy + Krystal

Entrepreneur Life, Podcast, Purposeful Pivoting

Purposeful Pivoting: Krystal Eicher

Krystal started her journey in entrepreneurship in 2018 after spending 6 years as a stay at home mom. She started a business as a travel advisor, and was well on her way when the pandemic forced her to make a pivot in 2020. From there she made the decision to lean into her strengths as a marketer and begin teaching marketing strategy to other travel business owners. And yet, something still was not quite right. She began to reflect with her coach on her own strengths and purposes and began to lean in more to the marketing world. Listen to her story!

September 26, 2022 by Wendy + Krystal

Entrepreneur Life, Podcast, Purposeful Pivoting

Purposeful Pivoting: Wendy Guth

Purposeful Pivoting with Wendy Guth

Kicking off our Purposeful Pivoting Interview series, Krystal is putting the spotlight on Wendy, as our first interviewee. In this episode we ask Wendy about her Pivoting Journey, what she learned, how she made the decision. Krystal interviews Wendy Guth on the path that led her from travel agent to business coach.

Wendy started her journey in entrepreneurship after she was laid off in 2016. She started a business as a travel advisor, and was well on her way when the pandemic forced her to make a pivot in 2020. From there she made the decision to become a certified business coach, and she hasn’t looked back. Listen to todays episode to learn more about Wendy and her path to success.

The road to success in entrepreneurship is windy. It is our intention with this series to pull back the curtain on some of the ups and downs that entrepreneurs face and normalize the discussion around pivoting and change in your entrepreneurial journey.

September 26, 2022 by Wendy + Krystal

Podcast, Uncategorized

Ep. 15. Serendipitous Rebel Podcast: Coaching VS Therapy

Coaching VS Therapy:

What is the difference between a therapist and a business coach?

Another way to think about this could be: What are the red flags you should look at in your coaching relationship?

Mental health and conversations around it are incredibly important. And, dare we say, we are in a mental health crisis in this country. We encourage any one in distress or struggling to RUN, not walk, to book an appointment with a licensed therapist.

Likewise, a business coaching relationship can be incredibly rewarding as an entrepreneur. It can be the thing you need to push your business to the next level, hold you accountable, and give you clarity and a clear path forward.

At no time should a business coach tackle issues with mental health. Coaches do not handle mental health issues, or handle someone in stress. Unless they are also a licensed mental health professional, they are out of line. If you are in distress, or struggling with mental health, that’s work for a therapist.

We like to think of it in terms of having a baseline. A therapist works with you in distress to bring you back to baseline. A business coach works with you from baseline to thriving.

Baseline to Thriving

When you work with a business coach you are forward focused. You are working together towards a goal. If at any time a coach senses that there is something from the past that is stress or trauma induced that needs to be addressed in order to move forward, they should then refer you to a therapist.

Therapists look at old wounds and works to help you heal things from the past that may hold you back. If a coach is working with you in that territory it may be a red flag. A therapist is licensed and credentialed to be able to handle different traumas and issues that can arise from picking at old scabs. A business coach is not trained to handle trauma. Period.

Personal VS Professional

There is a fine line to dance between the personal and professional as an entrepreneur. There are mindset blocks issues that need to be worked around often. There are things from our past that informs how we tackle our professional goals and problems moving forward.

So where is the line?

A coach may help identify blocks or issues that impact your ability to achieve goals, and then will work with you to take steps to move forward. But they do not pick that scab. They do not diagnose. They do not bring up past family dynamics.

If something comes up, they can say “I hear you” and see how we can move forward. But they don’t go backwards to try to figure out what happened in your childhood to bring you here.

Just like any profession, there are bad coaches out there. Buyer beware.

It is so important as a consumer to be aware of what we are buying into. While we at Serendipitous Rebel find coaching to be incredibly helpful and foundational to a being a small business owner (hello! We provide coaching!), we also firmly believe that you need to be aware of a persons credentials before you buy into their program, and know as a consumer where the line is.

We have both found ourselves in uncomfortable coaching situations where our coach has crossed a line. We’ve witnessed coaches cross the line and diagnose other peoples trauma. We’ve witnessed coaches try to tackle other peoples trauma without proper licensing or medical credentials. We’ve witnessed coaches liken themselves to therapist.

NO. NO. NO.

DISCLAIMER: A person’s personal experience with therapy does not make them a licensed therapist, nor does it give them the ability to diagnose other people’s mental health issues.

Just like we don’t seek business advice from our therapists, we don’t ask personal advice regarding our past traumas from our business coach.

It’s important to ask yourself, “What are the dynamics between the coach/client? in this room?”

While we all end up drinking the Kool-aid at some point or another, it’s important to ask yourself before entering in a coaching relationship “What do you notice about power dynamics between a coach and their clients/following?”

Coaching programs can often present themselves similar to cults. While we love the raving fans of Serendipitous Rebel, we would never encourage members to speak poorly about people that have left the program or who have decided to move on and do other things. Likewise, we would be wary of any blind followers in our community that would be afraid to question or push back on tactics that we were suggesting. Finally, we continue to keep in touch with people and cheer for their success even when they are no longer a part of our community. The idea that we would cut them off forever and never keep in touch goes agains why we do this in the first place. However, we have both sat in programs where this kind of behavior runs rampant.

Raving fans are awesome! Blind followers that aren’t allowed to question or leave without being totally ostracized are not.

In the end we are big fans of both coaching and therapy! Both can serve incredibly important functions in your life. Knowing the difference and being able to recognize healthy versus unhealthy relationships only helps you have a more successful outcome in both your personal and professional worlds.

Grab your free guide now to see if the universe is giving you signs that it’s time to pivot!

August 22, 2022 by Wendy + Krystal

Entrepreneur Life, Podcast, Purposeful Pivoting

Ep. 14 Serendipitous Rebel Podcast: Partnerships in Online Business

Did you start your business to get paid for doing that thing that really lights you up, only to discover that running the actual business doesn’t light you up at all?

It’s inevitable. There are going to be parts of running your business that

A. You aren’t very good at,

or B. You don’t enjoy.

So what can you do in this scenario?

You can form a partnership!

Wait, wait, wait. Hear us out.

We KNOW they often get a bad rap and can be scary, BUT ….

Partnerships are really amazing opportunities that allow you to play to your strengths instead of having to focus on your weaknesses.

On this week’s podcast, we’re sharing the many pros (and the cons) that come with forming a business partnership and giving our best tips on how to find the best possible partner for you and your business.

Plus, some things you definitely want to consider in the process… because we’ve had experience with awesome (and not awesome) partnerships, and how they can make or break your business.

August 15, 2022 by Wendy + Krystal

Entrepreneur Life, Podcast, Purposeful Pivoting, Uncategorized

Ep. 13 Serendipitous Rebel Podcast: The Secret Life of Entrepreneur’s Pets

Have you ever thought about the role that your fur baby plays in your life as an entrepreneur?

Whether it’s a puppy running through the house like a toddler without a diaper, or a cat that simply must lay right on top of the computer while you’re trying to work, our pets are there with us as our constant companions as we work every day in this virtual world.

Our pets are also a great way to connect with others. They’re so much a part of our family and what’s more relatable than swapping stories about your snoring dog or how you came up with your pet’s name?

We love sharing pet photos and pet stories so come on over to our Facebook Group (https://www.facebook.com/groups/rebelonthego) to introduce yourself and drop a picture of your fur baby.

August 8, 2022 by Wendy + Krystal

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