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Business, Entrepreneur Life, Purposeful Podcasting

Purposeful Podcasting: Unlock Your Power with Podcasting: Find Clarity & Profit

Unlock the power of podcasting to grow your business and make an impact with your message!

In this episode you will learn:
1. Discover how podcasting can help you hone in on your expertise and uncover clarity in your business.
2. Learn how to Frankenstein your business with different tactics and repurpose content for maximum efficiency.
3. Find out how to leverage a podcast to build an audience, grow know like and trust, and make a profit.

Maximizing Your Business with Podcasts: Understanding Your Purpose

Are you an entrepreneur who is looking to maximize your business potential? Podcasting is an effective marketing tool that can help you do just that, but do you know how to use it to its full potential? In this blog, we will explore how podcasts can help entrepreneurs grow their business. We will cover topics such as marketing strategy, audience growth, profit, building relationships and simplifying systems. We have used this system for two separate businesses in different industries, and we will share our experiences and results with you. Join us for this journey and learn how to utilize this powerful medium to reach your business goals.

Why is it important for entrepreneurs to use podcasts to grow their business?

Podcasts offer entrepreneurs an invaluable resource for growing their businesses. By utilizing podcasts, entrepreneurs can easily connect with potential customers and build relationships with them. This form of content marketing allows entrepreneurs to showcase their expertise and gain credibility among their target audience.

Additionally, podcasts can be used to spread the word about a business’s services and products, increasing their visibility and reach. Moreover, podcasts are a great way to build relationships with influencers and other entrepreneurs in the industry. By hosting or being featured as a guest on a podcast, entrepreneurs can establish themselves as thought-leaders and get in front of potential customers and partners. Finally, podcasts can be used as a platform to share success stories, discuss challenges and provide useful advice. This can help entrepreneurs create an engaged community of customers and partners, increasing their chances of success.

How do you get stated with a podcast? Here are the steps you need to follow:
1. Drill into Purpose: Understand what you’re passionate about and how to use it to create content and a podcast.
2. Define Your Audience: Understand who you are speaking to.
3. Profit & Leverage: Identify ways to leverage your podcast to grow your business and make a profit.

Understand what you’re passionate about and how to use it to create content and a podcast.

This step requires reflection and introspection to determine what drives you, what topics you find interesting, and what topics you feel you can provide value on. Once you have identified your purpose, you can use this to inform what types of content you create and the topics you cover in your podcast. This helps to ensure that your podcast is consistent and that you are delivering content that is aligned with your values and interests. Additionally, this step allows you to provide a unique perspective and style to your podcast that is reflective of your individual strengths and interests. By drilling into your purpose and understanding how to use it to create content and a podcast, you can ensure that your podcast is successful and profitable.
.

2. Define Your Audience: Understand who you are speaking to.

This is essential to ensure that your podcast reaches the right people and delivers the right message. When defining your audience, you must consider who your target market is, what their interests and needs are, and what type of content they are looking for. Once you have identified your audience, you can use this information to create content that is tailored to their interests and needs. Additionally, this helps you to market and promote your podcast more effectively. Knowing who your audience is and how to reach them is essential to ensure that your podcast is successful. Step 3 of the Purposeful Podcasting process is to create a content plan. Having a content plan allows you to create content that is consistent and structured, which helps to ensure that your podcast is successful. A content plan should include the topics you will cover, the type of content you will create, the format of your podcast, and the frequency of your podcast. A content plan should also include a timeline for the content you plan to produce and the promotion and marketing of your podcast. Having a content plan helps to ensure that you stay on track and that your podcast delivers content that is consistent and of a high quality.

3. Profit & Leverage: Identify ways to leverage your podcast to grow your business and make a profit.
Profit & Leverage: Identifying ways to leverage your podcast to grow your business and make a profit requires a few steps. First, you need to drill into your purpose and mission, and develop content that reflects that. Once the podcast is created and edited, you need to focus on list building and customer relationship management.

There are many tools out there that can help you do this. Utilizing these tools will help you capture and grow your audience and ultimately make a profit from your podcast. You can also leverage your audience by repurposing content from the podcast into other marketing strategies. Lastly, you can use the podcast as a platform to showcase your expertise and create offers for your audience. This will create an avenue for you to monetize your podcast and turn it into a profitable venture.

Once you’ve identified ways to monetize your podcast, you need to create a plan that will help you track your progress and measure success. This will help you identify areas of growth, as well as areas that need improvement. Having a plan in place will also help you set a timeline for when you expect to see a return on your investment. Additionally, it’s important to have a clear understanding of who your target audience is and how you will reach them. This will help you create content tailored to their needs and interests, which will ultimately drive more listeners and more profit. Finally, in order to leverage your podcast for maximum profit, you need to be consistent with your content. Creating a schedule for when you will release content will not only help you stay organized, but it will also provide your audience with something to look forward to. Additionally, this will help establish trust with your audience and make them more likely to invest in you and your podcast. By following these steps, you can effectively leverage your podcast for maximum profit.

Podcasting is a powerful tool for entrepreneurs to maximize their business potential. With the right mindset and the right strategies, anyone can use podcasting to reach their business goals. So don’t be afraid to take the leap and start podcasting today!

I’d love to hear how you apply podcasting in your business to get clarity, alignment & profit.. Leave me a comment on how it went for you or drop any questions you want me to answer!

And if you are looking to add this strategy to your business, be sure to grab our guide Purposeful Podcasting. It’s free and full of great information to help you get started podcasting.

March 27, 2023 by Wendy + Krystal

Business, Entrepreneur Life, Podcast, Purposeful Podcasting

Purposeful Podcasting: Drilling Into Your Purpose

Welcome to Part 1 of this Bonus Mini-Series with the Serendipitous Rebels.

We are officially kicking off our Purposeful Podcasting Bootcamp, and to introduce this new program, we are breaking down the three steps we think you need to be a successful entrepreneur: Purpose, Profit, and Podcasting!

In this episode we dig into Purpose. Why it matters, why it should matter to YOU, and how you can start to think of purpose in your business.

If you are interested in starting your podcast, grab our free guide at https://purposefulpodcasting.com/guide

If you are interested in launching your podcast in 2023 you don’t want to miss our Purposeful Podcasting Bootcamp. You can learn more at https://purposefulpodcasting.com/info

January 13, 2023 by Wendy + Krystal

Entrepreneur Life, Podcast

Why Start A Podcast

If you’ve been an entrepreneur for very long, you know the power of getting your name out and the golden rule of building know, like, trust with your audience.

Can we let you in on a little secret though?

You can build know, like, and trust on social media.

You can build know, like, and trust with blogging.

But … did you know you can build know, like and trust AND catapult it at warp speed via content like a podcast?

Today’s conversation is quite meta. We’re talking about how to grow your audience faster with a podcast, on a podcast.

A podcast is an amazing way to start your business or even to figure out what your business should be. It’s also a list building tool that helps you grow your reach and it helps give you brand recognition.

But the actual beauty of doing a podcast is, you are figuring things out as you go along. In this episode, we breakdown:

Why we created our podcasts
How empowering it is
Why you should start one
And how you already have what it takes

Now you ask, why would I start a podcast?

A better question is, why not?!

If you have a purpose that you want to bring to light, or something that you love to teach and share, one of the BEST ways to do this is via a podcast.

Have a listen, then hit reply and let us know what your podcast is going to be about.

Grab your free guide now to see if the universe is giving you signs that it’s time to pivot!

November 7, 2022 by Wendy + Krystal

Entrepreneur Life, Podcast

Serendipitous Rebel Podcast: Mom Entrepreneurs

Being a Mom and being an Entrepreneur – what does that look like?

What does that mean? And what choices do you have to make along the way, and why is that even relevant to entrepreneurship?

Before we dive in, we want to set the tone: This is a non-judgmental zone. The choices women make for their families and businesses are personal and very much unique.

It is our desire here to pull back the curtain to how we made the decision as mothers and entrepreneurs and how we got to where we are in our businesses and our business model.

For reference, Wendy is the mother of 16 year old twins, and Krystal is the mother of a 4 year old and a 9 year old at the time of this recording.

The online space can often be predatory to moms

We see it all the time – stay at home moms, or moms that want to stay at home asking for work from home opportunities. Because the balance struggle is real. And often women are at the forefront of having to figure out how to juggle all of the things.

But also too often, the MLM opportunities are the first to pop up and try to grab women. It is a tale as old as time and they go for the jugular. Promising the moon of freedom, flexibility, and a ludicrous income. The reality is often much further from that.

Low entry often means low pay. And when your commission split is 8% on a $15 product, you have to sell and hustle a lot of volume to make that happen.

So does that mean you shouldn’t try to work from home?

Not at all! We’ve written about this and talked about this before – there are a ton of opportunities for moms to run their own businesses. There are a ton of opportunities for moms to start their own businesses where they can leverage their gifts and talents if they know how to systemize well and set up the foundations of their businesses the right way. And that’s what we help entrepreneurs do.

When it comes down to it, life is about making choices.

We’ve spoken in the past about balance as an entrepreneur. When it comes to balancing your business and your family, at the end of the day we are talking about competing priorities. Which one do you put first?

In order to make that decision you have to ask yourself, what are your “Be” Goals? Who is it that you want to be? And how is your business model in alignment with that goal?

Often conflicts arise when our “Be Goals” and what we are making a priority are out of alignment. In the end tough choices have to be made about time and ability in order to fulfill your “Be Goals”

In other words, you can have it all – just maybe not all at once.

Grab your free guide now to see if the universe is giving you signs that it’s time to pivot!

October 24, 2022 by Wendy + Krystal

Entrepreneur Life, Podcast

Bourbon Burn & Entrepreneurship

Bourbon Burn and Entrepreneurship

What does a cycling trip through bourbon country have to do with entrepreneurship?

It turns out, everything!

In this week’s episode of the Serendipitous Rebel Podcast, Krystal interviews Wendy on her big takeaways from her most recent adventure in bourbon country.

We created this podcast for the adventure loving, purpose driven, action minded, purpose driven entrepreneurs. And what is more adventure loving and purpose driven than a cycling from distillery to distillery and having a lot of fun on the way. Wendy spent a long weekend enjoying the Bourbon Country Burn in Lexington, Kentucky. It was 3 days of cycling between distilleries along with 1,100 bikers. In the end she rode 100 miles and toured 7 distilleries while clamping along the way.

Why the Bourbon Burn?

This had always been a bucket list adventure for Wendy. She always wanted to partake in a Backroads Cycling Trip. Her husband wasn’t a huge fan of the idea of group travel, but did find this as something fun that they could do together that would marry her desire for a cycling trip and his love of bourbon.

What was her big epiphany along the way?

Doing any kind of an endurance challenge is a precursor for running an online business.

Both require you to step out of your comfort zone. It’s a huge risk that can be very freeing, but there are a lot of amazing experiences along the way.

You’ve gotta do you!

In this life people are always judging you. There are people out there that will make snide comments about they way you do things. There are people who feel very strongly about processes. You will have to resist the urge to justify everything you do.

We of them spend so much time looking at what other people do or say that we lose focus on what we need to do. That’s how we end up in situations that we are resentful of or unhappy.

Set up your business so that you can take the opportunities to have adventures when you can!

There are a ton of people who look at us and wish they could do what we do. Many people choose to work from home so that they can have the laptop lifestyle and travel more. Yet, many don’t set up their business so that it will lend itself to that kind of a lifestyle. It is possible to intentionally set up

October 17, 2022 by Wendy + Krystal

Entrepreneur Life

The Sunday Musings of a Rebel on the Go …

Good Morning! And hello from Panera Bread in Bowie, Maryland. I have a few hours of “ME” time in between playing chauffeur for my twin teens. So why not write a blog post?!?

For this rebel on the go, Sundays are typically quiet days for me. To get caught up on reading. To watch football. To mentally (and sometimes physically) prepare for the coming week. As I wait for my kids today, I am getting caught up on articles. I thought I’d share some of the things I’m learning:

–> My next big physical challenge is the Disney Race in January. I’m a rower. A biker. A kayaker. I am NOT a runner. But I’ve committed to participating so how do I get myself psyched? Reading “10 ways to start running even if you hate it” in this week’s Washington Post, I’m going to focus on:

Alternate jogging for 30 seconds and then walking for 30 seconds. They suggest 20 minutes several times a week for four to six weeks. Okay, I think I can do this. Now to get it on my calendar!
Run with music. Now, this is my jam! Especially since I love creating playlists (my version of childhood mixtapes!)
Keep chasing the runner’s high. I know the feeling from rowing and biking. This feeling alone is worth trying to run for me.
Practice breathing. This is where all the pilates I do should kick in!
Pick a fun, weird, or quirky race. That’s exactly what I’ve done with the Disney Race!

(Click here for the rest of the list.)

–> I just sent a message to my husband that we should be composting. Honestly, I hadn’t given composting much thought before reading this article today. We have a big backyard. I feel guilty about the planet we are leaving our kids. It might spark me to do something with the flower/vegetable/herb beds I already have!

–> Using a Venn Diagram to become incredibly successful is a twist on finding your Ikigai … and I like it! According to “Want to be Remarkably Successful? Focus on Creating Your Own Venn Diagram of Success,” in Inc.com, focus on three or for skills that are interconnected and reinforcing of each other. The article used the example of former quarterback Troy Aikman, whose Venn Diagram includes circles of Football Knowledge, Broadcasting Skill, and Business Skill. Lightbulbs have exploded in my head … and for my clients!

(Click here for the full article.)

Share an article in the comments that you found particularly interesting this week!

Until next time –

Wendy
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Wendy Guth is the co-founder of Serendipitous Rebel.
She wears many hats but her favorites are:
– Human & Fur Mom
– Proud Wife & Milspouse
– Lifestyle Entrepreneur
– Endurance Rower
– Lover of Learning

October 9, 2022 by Wendy + Krystal

Entrepreneur Life, Podcast, Purposeful Pivoting

Purposeful Pivoting: Krystal Eicher

Krystal started her journey in entrepreneurship in 2018 after spending 6 years as a stay at home mom. She started a business as a travel advisor, and was well on her way when the pandemic forced her to make a pivot in 2020. From there she made the decision to lean into her strengths as a marketer and begin teaching marketing strategy to other travel business owners. And yet, something still was not quite right. She began to reflect with her coach on her own strengths and purposes and began to lean in more to the marketing world. Listen to her story!

September 26, 2022 by Wendy + Krystal

Entrepreneur Life, Podcast, Purposeful Pivoting

Purposeful Pivoting: Wendy Guth

Purposeful Pivoting with Wendy Guth

Kicking off our Purposeful Pivoting Interview series, Krystal is putting the spotlight on Wendy, as our first interviewee. In this episode we ask Wendy about her Pivoting Journey, what she learned, how she made the decision. Krystal interviews Wendy Guth on the path that led her from travel agent to business coach.

Wendy started her journey in entrepreneurship after she was laid off in 2016. She started a business as a travel advisor, and was well on her way when the pandemic forced her to make a pivot in 2020. From there she made the decision to become a certified business coach, and she hasn’t looked back. Listen to todays episode to learn more about Wendy and her path to success.

The road to success in entrepreneurship is windy. It is our intention with this series to pull back the curtain on some of the ups and downs that entrepreneurs face and normalize the discussion around pivoting and change in your entrepreneurial journey.

September 26, 2022 by Wendy + Krystal

Assessing Values & Strengths As An Entrepreneur

Business, Entrepreneur Life, Purposeful Pivoting, Uncategorized

Ep 16 Serendipitous Rebel Podcast: Assessing Your Values & Strengths As An Entrepreneur

Assessing Your Values & Strengths As An Entrepreneur

How much do you really know about yourself?

Scary thought sometimes, right?

As personality tests such as Myers-Briggs, and recently the Enneagram, have taken the world by storm – do you take the time to take them?

Are you *mildly* obsessed with personality assessments like we are?

Here’s something slightly controversial: We don’t think we really have weaknesses.

From here on out, we’re hereby calling them: ‘lesser strengths’.

Rather than looking at something as a weakness that will always be, why not have a growth mindset and look at it as a muscle that can be strengthened and that we can get better at if we put the work in?

And trust us, we doubt you’ve heard about it.

This tool differs from some of the other personality tests out there like Myers-Briggs and Enneagram in that instead of placing a label on your type and putting you into a box, this tool gives a list of universal human values and shows you which ones are your greatest strengths and which ones could use some improvement.

Here is a quick breakdown of our results from our work-cation a few months ago.

Listen to the podcast to learn more.

Curious to conduct your own VIA Strengths Assessment? Visit https://serendipitousrebel.com/viastrengths to access the VIA Strengths Assessment.

Grab your free guide now to see if the universe is giving you signs that it’s time to pivot!

August 29, 2022 by Wendy + Krystal

Entrepreneur Life, Podcast, Purposeful Pivoting

Ep. 14 Serendipitous Rebel Podcast: Partnerships in Online Business

Did you start your business to get paid for doing that thing that really lights you up, only to discover that running the actual business doesn’t light you up at all?

It’s inevitable. There are going to be parts of running your business that

A. You aren’t very good at,

or B. You don’t enjoy.

So what can you do in this scenario?

You can form a partnership!

Wait, wait, wait. Hear us out.

We KNOW they often get a bad rap and can be scary, BUT ….

Partnerships are really amazing opportunities that allow you to play to your strengths instead of having to focus on your weaknesses.

On this week’s podcast, we’re sharing the many pros (and the cons) that come with forming a business partnership and giving our best tips on how to find the best possible partner for you and your business.

Plus, some things you definitely want to consider in the process… because we’ve had experience with awesome (and not awesome) partnerships, and how they can make or break your business.

August 15, 2022 by Wendy + Krystal

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