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How Podcasting Can Help Your Business
Business, Entrepreneur Life, Purposeful Podcasting

Purposeful Podcasting: Unlock Your Power with Podcasting: Find Clarity & Profit

Unlock the power of podcasting to grow your business and make an impact with your message!

In this episode you will learn:
1. Discover how podcasting can help you hone in on your expertise and uncover clarity in your business.
2. Learn how to Frankenstein your business with different tactics and repurpose content for maximum efficiency.
3. Find out how to leverage a podcast to build an audience, grow know like and trust, and make a profit.

Maximizing Your Business with Podcasts: Understanding Your Purpose

 

Are you an entrepreneur who is looking to maximize your business potential? Podcasting is an effective marketing tool that can help you do just that, but do you know how to use it to its full potential? In this blog, we will explore how podcasts can help entrepreneurs grow their business. We will cover topics such as marketing strategy, audience growth, profit, building relationships and simplifying systems. We have used this system for two separate businesses in different industries, and we will share our experiences and results with you. Join us for this journey and learn how to utilize this powerful medium to reach your business goals.

Why is it important for entrepreneurs to use podcasts to grow their business?

Podcasts offer entrepreneurs an invaluable resource for growing their businesses. By utilizing podcasts, entrepreneurs can easily connect with potential customers and build relationships with them. This form of content marketing allows entrepreneurs to showcase their expertise and gain credibility among their target audience.

Additionally, podcasts can be used to spread the word about a business’s services and products, increasing their visibility and reach. Moreover, podcasts are a great way to build relationships with influencers and other entrepreneurs in the industry. By hosting or being featured as a guest on a podcast, entrepreneurs can establish themselves as thought-leaders and get in front of potential customers and partners. Finally, podcasts can be used as a platform to share success stories, discuss challenges and provide useful advice. This can help entrepreneurs create an engaged community of customers and partners, increasing their chances of success.

How do you get stated with a podcast? Here are the steps you need to follow:
1. Drill into Purpose: Understand what you’re passionate about and how to use it to create content and a podcast.
2. Define Your Audience: Understand who you are speaking to.
3. Profit & Leverage: Identify ways to leverage your podcast to grow your business and make a profit.

Understand what you’re passionate about and how to use it to create content and a podcast.

This step requires reflection and introspection to determine what drives you, what topics you find interesting, and what topics you feel you can provide value on. Once you have identified your purpose, you can use this to inform what types of content you create and the topics you cover in your podcast. This helps to ensure that your podcast is consistent and that you are delivering content that is aligned with your values and interests. Additionally, this step allows you to provide a unique perspective and style to your podcast that is reflective of your individual strengths and interests. By drilling into your purpose and understanding how to use it to create content and a podcast, you can ensure that your podcast is successful and profitable.
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2. Define Your Audience: Understand who you are speaking to.

This is essential to ensure that your podcast reaches the right people and delivers the right message. When defining your audience, you must consider who your target market is, what their interests and needs are, and what type of content they are looking for. Once you have identified your audience, you can use this information to create content that is tailored to their interests and needs. Additionally, this helps you to market and promote your podcast more effectively. Knowing who your audience is and how to reach them is essential to ensure that your podcast is successful. Step 3 of the Purposeful Podcasting process is to create a content plan. Having a content plan allows you to create content that is consistent and structured, which helps to ensure that your podcast is successful. A content plan should include the topics you will cover, the type of content you will create, the format of your podcast, and the frequency of your podcast. A content plan should also include a timeline for the content you plan to produce and the promotion and marketing of your podcast. Having a content plan helps to ensure that you stay on track and that your podcast delivers content that is consistent and of a high quality.

3. Profit & Leverage: Identify ways to leverage your podcast to grow your business and make a profit.
Profit & Leverage: Identifying ways to leverage your podcast to grow your business and make a profit requires a few steps. First, you need to drill into your purpose and mission, and develop content that reflects that. Once the podcast is created and edited, you need to focus on list building and customer relationship management.

There are many tools out there that can help you do this. Utilizing these tools will help you capture and grow your audience and ultimately make a profit from your podcast. You can also leverage your audience by repurposing content from the podcast into other marketing strategies. Lastly, you can use the podcast as a platform to showcase your expertise and create offers for your audience. This will create an avenue for you to monetize your podcast and turn it into a profitable venture.

Once you’ve identified ways to monetize your podcast, you need to create a plan that will help you track your progress and measure success. This will help you identify areas of growth, as well as areas that need improvement. Having a plan in place will also help you set a timeline for when you expect to see a return on your investment. Additionally, it’s important to have a clear understanding of who your target audience is and how you will reach them. This will help you create content tailored to their needs and interests, which will ultimately drive more listeners and more profit. Finally, in order to leverage your podcast for maximum profit, you need to be consistent with your content. Creating a schedule for when you will release content will not only help you stay organized, but it will also provide your audience with something to look forward to. Additionally, this will help establish trust with your audience and make them more likely to invest in you and your podcast. By following these steps, you can effectively leverage your podcast for maximum profit.

Podcasting is a powerful tool for entrepreneurs to maximize their business potential. With the right mindset and the right strategies, anyone can use podcasting to reach their business goals. So don’t be afraid to take the leap and start podcasting today!

I’d love to hear how you apply podcasting in your business to get clarity, alignment & profit.. Leave me a comment on how it went for you or drop any questions you want me to answer!

And if you are looking to add this strategy to your business, be sure to grab our guide Purposeful Podcasting. It’s free and full of great information to help you get started podcasting.
Business, Podcast, Purposeful Podcasting

Purposeful Podcasting: Why Profit Matters

We are officially kicking off our Purposeful Podcasting Bootcamp, and to introduce this new program, we are breaking down the three steps we think you need to be a successful entrepreneur: Purpose, Profit, and Podcasting!

In this episodes we dig into profit – why it matters in your business, what it actually means, and why you shouldn’t keep your head in the sand any more when it comes to profit.

If you are interested in starting your podcast, grab our free guide at https://purposefulpodcasting.com/guide

If you are interested in launching your podcast in 2023 you don’t want to miss our Purposeful Podcasting Bootcamp. You can learn more at https://purposefulpodcasting.com/info

Business, Entrepreneur Life, Podcast, Purposeful Podcasting

Purposeful Podcasting: Drilling Into Your Purpose

 

Welcome to Part 1 of this Bonus Mini-Series with the Serendipitous Rebels.

We are officially kicking off our Purposeful Podcasting Bootcamp, and to introduce this new program, we are breaking down the three steps we think you need to be a successful entrepreneur: Purpose, Profit, and Podcasting!

In this episode we dig into Purpose. Why it matters, why it should matter to YOU, and how you can start to think of purpose in your business.

If you are interested in starting your podcast, grab our free guide at https://purposefulpodcasting.com/guide

If you are interested in launching your podcast in 2023 you don’t want to miss our Purposeful Podcasting Bootcamp. You can learn more at https://purposefulpodcasting.com/info

Business

Are Online Businesses Worth It?

We get asked this all the time….

Are online businesses worth it?

It’s a loaded question, but a good one. Is it worth it to start an online business?

In our option, YES!

Starting an online business and venturing into entrepreneurship can be incredibly rewarding, but like all things rewarding, it comes with a certain amount of sweat and effort.

In our podcast episode a few weeks ago we dug into “Is Now A Good Time To Be An Entrepreneur?” 

The answer to “is it worth it to start an online business?” is about the same.

Entrepreneurship can be an incredibly rewarding experience. Working from home has a ton of perks. You have the ability to flex your schedule. You can take off early to spend time with your kids. You have the ability to be flexible with childcare. You don’t have to answer to anyone. Your vacation time is seemingly unlimited.

But there is a trade off.

When you take the time off for your kids or vacation, no one is there to fill in for you (unless you enjoy the perks of a partnership). There is inherent risk with entrepreneurship. And if you don’t produce clients, you don’t produce a paycheck. Plain and simple: it all comes down to you.

So what makes a successful entrepreneur?

You need to know your purpose and reason for doing this.

And your purpose and reason needs to be more than a monetary value. Monetary goals are important – it’s what will keep you doors open. But you need a purpose bigger than a paycheck. That’s the thing that will get you out of bed in the morning and through the tough days as an entrepreneur (and there will be plenty of them).

You need to be real with what your strengths and weaknesses are.

This is no time to not be self aware. You really need to dig in to know what it is in business that you do well, and how are you going to outsource the rest. You will spend either time or money to make up for your weaknesses. Now is the time to decide which is more valuable.

You need a clear runway.

How long do you have before you need to make money? The shorter your runway, the faster you need to make money. A smart business owner understands what their cash flow is, how long they have before they need to pull it, and how they are going to spend their capital. Once the runway is out, (and ideally before) you need to be able to pivot.

Which leads me to….

You need to be able to pivot.

At a moments notice. As soon as there is a problem. You need to be able to course correct and make changes quickly and nimbly when something is no longer serving you as a business. The status quo and fear of change can be death to online business owners. Don’t fall prey to it. When there is a problem. When things are no longer serving you, it’s time to pivot. Not sure if now is a good time? Check out our free guide. 

 

 

Grab your free guide now to see if the universe is giving you signs that it’s time to pivot!  


Assessing Values & Strengths As An Entrepreneur
Business, Entrepreneur Life, Purposeful Pivoting, Uncategorized

Ep 16 Serendipitous Rebel Podcast: Assessing Your Values & Strengths As An Entrepreneur

Assessing Your Values & Strengths As An Entrepreneur

How much do you really know about yourself?

Scary thought sometimes, right?

As personality tests such as Myers-Briggs, and recently the Enneagram, have taken the world by storm – do you take the time to take them?

Are you *mildly* obsessed with personality assessments like we are?

Here’s something slightly controversial: We don’t think we really have weaknesses.

From here on out, we’re hereby calling them:  ‘lesser strengths’. 

Rather than looking at something as a weakness that will always be, why not have a growth mindset and look at it as a muscle that can be strengthened and that we can get better at if we put the work in?

And trust us, we doubt you’ve heard about it.

 

This tool differs from some of the other personality tests out there like Myers-Briggs and Enneagram in that instead of placing a label on your type and putting you into a box, this tool gives a list of universal human values and shows you which ones are your greatest strengths and which ones could use some improvement.

Here is a quick breakdown of our results from our work-cation a few months ago.

VIA Strengths Assessment for Wendy & Krystal

Listen to the podcast to learn more.

 

Curious to conduct your own VIA Strengths Assessment? Visit https://serendipitousrebel.com/viastrengths to access the VIA Strengths Assessment.

Listen on Apple Podcasts

Grab your free guide now to see if the universe is giving you signs that it’s time to pivot!