If you’ve ever stared at your phone thinking, “I should post something,” you’re not alone. The online business world has taught us that visibility is the shortcut to value—more posts, more likes, more growth. But here’s the truth: frantic content creation is not the same as strategic visibility. In fact, chasing trends often knocks you out of your authenticity and confuses your audience.

Why “Be Everywhere” Backfires

When we’re working solo in our home offices, we see what’s most visible: social media. So we try to copy professional creators and influencers, measuring “success” by likes and follows. That mimicry puts us out of alignment with our brand and leads to a cycle of posting more and more while getting less and less traction. Cue burnout.

Alignment > Algorithms

Aligned visibility means your content connects your values, voice, and ideal client with a clear strategic goal and CTA. It isn’t about being everywhere; it’s about being in the right places for the right reasons. Before you post, ask: “Does this piece of content serve my audience and my strategy—or is it just busywork?”

The Three-Part Litmus Test

Wendy shared a simple “sticky note” test we love:

1. Know your message. Be able to articulate it in a tagline, a couple of sentences, and a short paragraph.
   

2. Know your energy. Choose a cadence you can sustain. Consistency matters more than daily posting.
   

3. Pick your platform. Choose the channel that actually excites you (and yes, it’s okay if that’s not TikTok).
   Use this litmus test before you commit to any content plan.
   

Your ICA Should Drive Your Strategy

If your content doesn’t speak to your Ideal Client Avatar, it won’t land—no matter how clever the hook is. Once you deeply understand your ICA and your mission, the content ideas start flowing. Let your audience tell you what they need and where they like to consume it—IG, TikTok, email, podcasts, or even in-person.

Platforms Are Tools, Not Strategies

Visibility isn’t limited to social media. Think podcast guesting, summits, face-to-face networking, community involvement, SEO, masterminds, and, when appropriate, paid ads. Social can be powerful—but for us at Serendipitous Rebel, organic social is middle-of-funnel: we use it to nurture and deepen relationships more than to attract cold traffic (ads do that job).

Stop Chasing Trends

Trend-chaining—“match this audio with this hook”—can create the illusion of productivity without real progress. If you’re using a trend, make sure it still carries your message, serves your ICA, and fits your energy. Otherwise, skip it. Purpose beats performance.

Put It All Together (A Simple Workflow)

• Clarify: Revisit your mission, vision, values, and ICA monthly.
  

• Choose: Pick 1–2 primary platforms based on energy + audience.
  

• Plan: Define goals by funnel stage (awareness, nurture, convert).
  

• Create: Draft content pillars that reflect your message; repurpose across platforms with tweaks.
  

• Test (optional): Use small ad tests to validate offers or hooks and gather messaging data.
  

Visibility that’s authentic and aligned will always outperform hustle. Start with your message, honor your energy, and meet your ICA where she already is. If you’d like guided support and community while you implement, join us at the SAVOUR Mastermind Retreat or explore 2:1 Personalized Coaching to create a marketing plan that fuels your business—and your life.