Benefits Of Podcasting Unleashed: Building Credibility and a Loyal Entrepreneurial Following
Are you an entrepreneur looking to build your personal brand and connect with your audience on a deeper level? Have you heard the myths about podcasting that might be holding you back? In this episode, we debunk these myths and share the truth about the benefits of podcasting. We dive into how podcasting can increase your credibility and help you build a loyal audience.
Hey there! In this episode of the Serendipitous Rebel podcast, Krystal Eicher and Wendy Guth dive into the benefits of podcasting for entrepreneurs. They share their own personal experiences and insights, discussing the benefits of podcasting as a tool for building your personal brand and connecting with your audience on a deeper level.
Krystal and Wendy emphasize the importance of having a strategy and plan when starting a podcast, and they offer practical tips on how to do it successfully. They highlight how podcasting allows entrepreneurs to show up weekly and engage with their audience in a more meaningful way than just posting on social media. The hosts also talk about the accessibility and affordability of podcasting, compared to other content creation methods like blogging or newsletters. They explain how podcasting can help entrepreneurs establish credibility, reach a wider audience, and create opportunities for future business ventures. Overall, this episode is packed with valuable insights and actionable advice for entrepreneurs looking to build their personal brand through podcasting. So if you’re an entrepreneur who wants to connect with your audience on a deeper level and increase your credibility, this episode is definitely worth a listen! (Listen on Apple/Listen on Spotify)
In this episode, you will be able to:
- Discover how to start a podcast and unleash your voice to attract a devoted audience.
- Learn the proven strategies and planning techniques to launch a successful podcast that captivates your listeners.
- Unlock the powerful benefits of podcasting as an entrepreneur, from expanding your network to establishing yourself as an expert in your field.
- Build a compelling personal brand through podcasting that resonates with your audience and sets you apart from the competition.
- Explore the innovative concept of Micro Audio Summits and revolutionize your podcasting game with bite-sized yet impactful episodes.
Purposeful Pivoting and Figuring Shit Out
Entrepreneurship is often described as a rollercoaster ride, filled with ups and downs. It involves phases of clarity and confusion, progress and stagnation. It requires the ability to adapt to evolving circumstances, or in other words, purposeful pivoting. Figuring things out as you navigate through this entrepreneurial journey is key to sustaining growth and driving success. In their chat, Wendy and Krystal stressed the importance of purposeful pivoting. They themselves have experienced many moments of uncertainty, however, they have learned to see these periods not as roadblocks but as opportunities for growth. They stress that it’s alright to figure things out on the journey, reinforcing the idea that there’s no fixed formula for success in entrepreneurship. When you have the opportunity to figure those things out in real time and share those discussions with your audience, it helps build your brand loyalty.
Collecting Intellectual Property and Authentic Branding
In a digital world characterized by information overload and vast competition, standing out filters down to how well you pitch your brand. By crafting a brand that represents the business’s authentic self, its values and culture, one can create a strong and consistent brand image.
A significant asset for any entrepreneur, is their intellectual property, which helps protect and distinguish the company. From Krystal and Wendy’s thoughts, it becomes clear just how much importance they place on authentic branding and preserving intellectual property. They mention how their podcast enabled them to create a unique voice and collect intellectual property that is uniquely theirs. They believe that authenticity and protecting one’s concepts and ideas are the heart of a successful entrepreneurial journey.
The Low Entry Cost and Level Playing Field
Starting a podcast requires a much lower investment compared to other types of media. From the affordability and accessibility standpoint, podcasting is increasingly becoming a go-to medium among entrepreneurs. The playing field is also much broader, rendering a fair competition among everyone irrespective of the size of the participant. In the hosts talk, Krystal and Wendy drew attention to the economic efficiency of podcasting in contrast to other content creation methods. They pointed out that podcasting does not require having a large built-in audience or significant financial involvement. By providing valuable content and engaging with the audience effectively, any aspiring podcaster can create an impact and foster growth.
Building Expertise and Growing Reach
Being an expert in a particular field serves as a significant advantage in any domain. Sharing your knowledge, insights and experiences can help build your credibility, increase recognition and grow your audience. Ultimately, the expertise and reach are interconnected, where one significantly influences the other. Fascinatingly, Wendy and Krystal attribute their growth and recognition to their commitment to their podcast. They discuss how the consistent interaction with their listeners lead to the growth and extended reach of their brand. Showcasing their expertise through their podcast gave them the opportunity to provide valuable insights, hence fostering a reliable, trustworthy interaction with their audience. This in turn substantially boosted their credibility and reach.
The resources mentioned in this episode are:
- Subscribe to Purposeful Podcasting: Make sure to hit the subscribe button on your preferred podcast platform to receive new episodes automatically.
- Check out the client’s newly launched podcast: Visit the client’s podcast and give it a listen to support their new endeavor.
- Start your own podcast: Consider starting your own podcast to share your expertise, build your brand, and connect with your audience. Use affordable podcast hosting platforms like Anchor or Libsyn to get started.
- Repurpose podcast content: Take advantage of the content you create for your podcast by repurposing it for other platforms. Share snippets or key takeaways on social media or repurpose it into blog posts or newsletters.
- Grow your audience with a podcast: Use your podcast as a tool to grow your audience and reach new listeners. Share your podcast on social media, collaborate with other podcasters or influencers, and encourage your current audience to share and recommend your podcast to others.
- Establish yourself as an expert: Use your podcast to establish yourself as an expert in your field. Share valuable insights, tips, and advice that showcase your knowledge and expertise.
- Build know, like, and trust: Leverage the power of podcast
Timestamped summary of this episode:
00:00:00 – Building Trust and Authenticity on Social Media
The hosts discuss the importance of building trust and authenticity on social media platforms, such as through blogging and podcasting. They highlight the value of creating meaningful content and engaging with an audience to establish a strong connection.
00:02:05 – Purposeful Pivoting and Figuring Shit Out
Starting a podcast is a commitment to showing up regularly and providing value to listeners. It requires a strategy and purpose, helping entrepreneurs figure out their content pillars and define their audience. The hosts emphasize the power of podcasting in helping business owners focus and grow.
00:04:19 – Collecting Intellectual Property and Authentic Branding
Podcasting allows entrepreneurs to develop their authentic voice and brand while collecting intellectual property. It provides a unique opportunity to share conversations, ideas, and expertise, building a content reservoir that is original and valuable.
00:07:51 – The Low Entry Cost and Level Playing Field
Starting a podcast is relatively affordable, with hosting platforms available for as little as $20 a month. It also offers a level playing field, allowing small businesses to compete with larger ones on platforms like Spotify and Apple Podcasts. Podcasting provides ownership and control over your content.
00:10:23 – Building Expertise and Growing Reach
Podcasting helps establish expertise and build trust with an audience. It drives growth, helps with brand recognition, and serves as a tool for list building. The hosts share personal experiences of how their previous podcast contributed
00:16:43 – Coaches as Collaborators
Coaches can specialize in different areas and collaborate rather than compete with each other as entrepreneurs.
00:17:01 – Selling Yourself
When it comes to building trust and connection with your audience, selling your authentic self and personal story is crucial. Podcasts are a great platform to showcase your personality and build no like and trust.
00:17:26 – Personality in Podcasting
Podcasts allow your personality to shine through with your voice, tone, and inflection. It’s a unique way to connect with your audience and make them feel more connected to you.
00:18:18 – Launching a Podcast
Launching a podcast should be a goal in 2023. It doesn’t have to be long or overwhelming. Consider creating a mini audio summit or a series of interviews to boost confidence, content clarity, and collaboration.
00:19:47 – Closing Remarks
The hosts, Wendy and Krystal, thank the listeners for joining and invite them to subscribe and leave a rating. They also encourage listeners to visit their website for upcoming opportunities and to submit topics for future episodes.
Resources for Starting a Podcast:
Grab our free guide to help you launch your podcast. Everything you need from tech to buy to where to host your podcast.