All Posts By

Wendy + Krystal

The power of temporal landmarks in your business and how they can help you with your goals
Business, Podcast, Purposeful Podcasting

The Power of Temporal Landmarks in Goal Setting

Unlocking the Secrets of Motivation: Temporal Landmarks Explained

Have you ever heard about using temporal landmarks for goal-setting and continuity?  In this week’s Purposeful Podcasting episode we talk about how entrepreneurs can use temporal landmarks to seek

This episode was something that Wendy had been wanting to dive into for a long time. We were so excited to dig into the fascinating concept of temporal landmarks. So what are they?

Temporal landmarks are specific dates or events that signify the passage of time.

We discovered that using these landmarks can help us handle change and failure better, and give us the motivation we need to explore new opportunities. During our discussion, we shared some of our own significant temporal landmarks, like the anniversary of a significant career change or the beginning of this podcast. We also touched on the importance of celebrating our achievements at various checkpoints and as we reach our goals, and how that can keep us motivated. We made sure to remind our listeners that they should identify their own temporal landmarks and use them to set measurable goals and maintain a sense of continuity in their lives. By focusing on these markers, we can create a sense of purpose and passion in both our personal and professional lives. If you’re an entrepreneur seeking motivation and structure, this episode is definitely for you.

In this episode, you will be able to:

  • Tap into the power of temporal landmarks to boost your motivation and personal growth.
  • Examine how significant time events shape our lives and influence our decisions.
  • Revel in the joy of achieved milestones, providing encouragement to pursue further goals.
  • Skillfully apply time markers to establish targeted objectives and maintain momentum.
  • Develop genuine purpose and enthusiasm by recognizing the importance of temporal milestones in our life journey.

The resources mentioned in this episode are:

  • Reflect on your own temporal landmarks and identify the moments in time that spark change or celebration in your life.
  • Write down your temporal landmarks and consider how they can motivate and inspire you.
  • Consider starting a podcast to share your experiences and passions related to your temporal landmarks.
  • Listen to more episodes of Purposeful Podcasting for inspiration and ideas on entrepreneurship.
  • Sign up for the Serendipitous Rebel email list at to stay updated on upcoming episodes and announcements.
  • Share your favorite episodes of Purposeful Podcasting with friends and family who may benefit from the content.

Connect with us here:

Is imposter syndrome keeping you from starting your podcast?
Podcast, Purposeful Podcasting

Does Imposter Syndrome Keep You From Launching Your Podcast?

Have you ever asked yourself what the difference is between a lack of confidence and self-doubt?

Answer: It’s a very fine line.

Major athletes and performers like Serena Williams, Jennifer Lopez, Natalie Portman, and Tom Hanks, all have periods of incredible self-doubt.

The dreaded impostor syndrome you hear so many people talk about and experience is self-doubt where you think, “I’m just not good enough.”

So let’s dissect it a little more…

  • It’s a feeling of inadequacy, 
  • It’s a feeling like I’m a fraud,  
  • It’s thinking  I’m not good enough. 
  • It’s not believing in yourself when you have everything that indicates the contrary, you have the skills and knowledge.

What it really does is hold you back. 

Imposter syndrome makes you ask, “Who are we in this space?” “I am brand new; what do I have to offer?” 

So how do you overcome this? 

Lucky for you, we have some ideas for how to defeat (or certainly tame it down). 

In this episode, we discuss defeating imposter syndrome, discovering your “character archetypes,” and what it means to be a reporter, an evangelist or a reluctant heroine.

The bottom line we’ve learned ourselves is that we have to practice self-compassion. 

We need to be kind to ourselves and show ourselves grace. But like so many things, it sounds easier than it.

The good news is that impostor syndrome is common, and dare we say normal to feel sometimes?

It’s certainly okay to feel that way, but if you do, you need to recognize when it’s rearing its ugly head and address it, so it doesn’t hold you back.

We’re hoping that some of the tools in this episode help you navigate that hurdle just a little bit more.

Have a secret for how you deal with imposter syndrome? Hit reply and let us know! We’d love to talk about it in a future episode!

P.S. Did you know that we designed our Purposeful Podcasting Bootcamp to help our participants overcome impostor syndrome hurdles? If you’d like more information hop on the waitlist for the next cohort, which starts this summer! 

Don't Let Tech Fears Hold You Back: A Comprehensive Guide to Starting Your Podcast
Podcast, Purposeful Podcasting

Don’t Let Tech Fears Hold You Back: A Comprehensive Guide to Starting Your Podcast

What are the basic things you need to start a podcast?

Don’t Let Tech Fears Hold You Back: A Comprehensive Guide to Starting Your Podcast

As an aspiring podcaster , it’s only natural to feel a sense of excitement and anticipation as you embark on your journey to create compelling content . However , many creators face a common roadblock that can dampen enthusiasm and hinder progress: Technology.

Tackling tech fear head-on is paramount for budding podcasters who wish to hone their craft and evolve in the ever-growing world of digital content . By overcoming this obstacle, you’ll be well on your way to producing a successful podcast that resonates with your audience and holds the power to transform your personal and professional life .

Diving into the world of podcasting can be an incredibly rewarding experience , allowing you to connect with individuals across the globe and share valuable content. However, embracing technology is a necessary part of this journey, and it’s essential for aspiring podcasters to overcome any fears or apprehensions associated with technological aspects . By conquering your tech fears, you’ll be able to create an engaging and impactful podcast that not only elevates your personal and professional goals but leaves a lasting impression on your listeners. The path to podcasting success is paved with determination, and by putting tech apprehensions at bay, we pave the way for a steady rise to the top .

1. Familiarize yourself with podcasting equipment
Another key aspect of overcoming tech fear and familiarizing yourself with podcasting equipment is seeking out resources and support to aid you in your learning journey. This could entail reaching out to fellow podcasters for advice, joining online communities dedicated to discussing podcasting equipment, or studying various instructional articles and tutorials available on the internet. Leveraging these avenues of support can help you navigate the world of podcasting technology with ease, leading to quicker and smoother mastery of the necessary tools and equipment. By being proactive and seeking the guidance of seasoned podcasters and experts, you can alleviate any concerns or hesitations you may have and ultimately build a strong foundation for your podcasting ventures. Finally, it’s essential to remember that building confidence in using podcasting equipment is an ongoing journey. Rather than expecting to master every technical aspect right away, approach the process with an open mind and a willingness to learn, adapt, and grow as a podcaster over time. Be patient with yourself and take the time to experiment with your equipment, getting familiar with its capabilities as well as any limitations it may pose. Continually expanding your skills and knowledge in the podcasting world will set the stage for you to create an outstanding podcast that truly captures the essence of your content, leaving a lasting impression on your audience. Overall, familiarizing yourself with podcasting equipment is a vital component of a successful podcasting journey. By dedicating time to understand the technological aspects, seeking guidance through various resources, and being patient with your progress, you can overcome tech fear and feel confident in your ability to create and produce a captivating podcast. Remember, quality audio and production are essential for maintaining your audience’s interests, making it well worth the time and effort invested in mastering your podcasting equipment.

Check out this TikTok video with Krystal walking through what she uses to record at home!

2. Choose user-friendly recording and editing software
In addition to selecting the right recording and editing software, it is also essential to familiarize yourself with the features and capabilities of the chosen program. Dedicate some time to watch tutorials, read user guides, or even join online forums where fellow podcasters can offer advice and support. This will help you to better understand the software, gain confidence in its usage, and ultimately reduce the fear of technology as you become more comfortable with the tools at hand. It’s also important to remember that nobody becomes an expert overnight, so be patient with yourself as you learn and grow, and don’t be afraid to seek help or ask questions. Finally, another crucial aspect of overcoming tech fears lies in the realization that you don’t have to be a technological guru to create a successful podcast. What’s most important is your passion, creativity, and commitment to producing valuable content for your audience. That said, don’t allow any initial technological challenges to discourage you from pursuing your podcasting dream. Instead, take these challenges as opportunities to learn and improve, knowing full well that with time and practice, you will become more adept at using the necessary tools to bring your podcast vision to life. By maintaining a positive and determined mindset throughout your podcasting journey, you will be better equipped to conquer any tech fears and create a podcast that captivates and engages your listeners.

Click here for a behind the scenes look at our tech stack!

3. Allocate a quiet and echo-free recording space
Taking the time to find the ideal recording space might require some experimentation and creativity. Start by assessing the available spaces in your home or office, keeping in mind factors such as outside noise, room acoustics, and echo. Try recording sample clips in different rooms to compare the sound quality, and consider factors such as proximity to household appliances, air conditioning units, or busy streets, all of which could impact the noise levels in your recording. If you’re struggling to find a space that meets your needs, consider investing in soundproofing materials or acoustic panels to dampen unwanted noise and eliminate echo. Remember, though, that while finding the perfect space is essential, it is equally crucial to adjust and adapt to unforeseen circumstances that might affect your recording environment. In addition to allocating a dedicated recording space, it’s important to remember that the quality of your equipment and the mastery of proper recording techniques also play crucial roles in overcoming the apprehensions of tech in podcasting. Invest in reliable recording gear, such as a quality microphone, headphones, and suitable recording software, to ensure that your technical setup matches the effort you put into finding a quiet and echo-free recording space. Familiarize yourself with the intricacies of your equipment, and spend time learning how to edit your podcast to enhance your content further. By marrying a distraction-free recording environment with excellent equipment and editing skills, you’ll be well on your way to overcoming any fear of technology and launching a truly successful podcast.

Overcoming technology-related apprehensions is crucial for aspiring podcasters like you, so you can achieve your goal of a successful podcast. Keeping in mind the importance of learning about podcasting equipment, selecting easy-to-use software, creating a suitable recording environment, planning content, maintaining high production standards, managing your time, seeking help when needed, learning from feedback, and gaining confidence with practice, will make your podcasting journey more accessible and enjoyable. Don’t let your tech fears hold you back – step into the world of podcasting and let your voice be heard!

4. Plan and outline podcast content and scripts
Moreover, planning and outlining podcast content not only aids in conquering tech fear but also ensures that the podcast is aligned with the intended target audience and meets their expectations. Before diving into the world of podcasting, it is necessary to identify the specific demographic that the podcast aims to attract and understand their interests, preferences, and pain points. By having a crystal-clear vision of the intended audience, podcasters can tailor their content and scripts accordingly, creating episodes that resonate with listeners and encourage them to tune in for more. Furthermore, having a comprehensive understanding of the target audience enables podcasters to make informed decisions about marketing and promotion strategies, helping them reach their audience effectively and expand their listener base. Lastly, regularly revisiting and evaluating the podcast content plan can significantly contribute to its long-term success. As podcasters become more accustomed to the technical aspects of podcasting and gain valuable insights from their listeners, they may find it necessary to refine their content strategy or tweak their scripts to maintain relevance and listener engagement. Continuous improvement not only ensures that podcasters stay on top of emerging industry trends but also keeps them attentive to their audience’s changing preferences and expectations, thus bolstering their podcast’s sustainability and growth potential. By valuing the importance of planning and outlining podcast content, podcasters not only conquer their fears of tech but also ensure a consistent and satisfying listening experience for their audience, laying the groundwork for long-lasting success.

5. Focus on good production quality and editing
In addition to improving the overall listening experience, focusing on good production quality and editing also plays a crucial role in attracting new listeners and growing your audience. A well-produced podcast with clear audio and seamless transitions is more likely to receive positive reviews, higher rankings on podcast platforms, and ongoing subscription from listeners. When potential new listeners come across your podcast in search results or browse recommendations, they are more likely to give it a chance and keep coming back for more episodes if the production quality meets or surpasses their expectations. Consequently, investing in the right equipment, software, and skills for high-quality audio production and editing not only benefits your current audience but also helps in appealing to new listeners and fostering podcast growth. Finally, good production quality and editing can contribute to establishing a unique podcast identity and brand. As the podcasting space becomes more crowded, standing out from the competition requires not only stellar content but also a distinctive and polished production style. Paying attention to details like theme music, intros and outros, sound effects, and overall audio consistency can help your podcast stand out from the thousands of others in your niche. Developing a cohesive and memorable audio identity that is consistent across different episodes will give your listeners a sense of familiarity and connection with your podcast, which can translate into loyalty and higher engagement. As you hone your editing and production skills and develop your podcast’s unique audio style, you’re not only distinguishing yourself from the competition but also creating a lasting impression on your audience, an essential factor in building a faithful following and ensuring the ongoing success of your podcast venture.

6. Manage time commitment and set realistic goals
Building a successful podcast also entails being adaptable and open to learning from each experience. This often means embracing technology and understanding that it is an ever-evolving field. Podcasters should stay informed about new tools, techniques, and platforms that can enhance the quality and reach of their podcast, making it more engaging to the audience. It can be helpful to join podcasting communities, attend industry events, and follow podcasting influencers to stay updated on the latest trends and innovations in podcasting technology. Feeling empowered and knowledgeable about the tech landscape will help alleviate fear and make the podcasting journey smoother and more enjoyable. Finally, it is essential to celebrate small victories and acknowledge the progress made, especially when it comes to overcoming technological challenges. Whether it is mastering a new editing technique, increasing the podcast’s reach through a smart marketing strategy, or receiving positive feedback from listeners, every achievement should be recognized and appreciated. Embracing a growth mindset and maintaining a positive attitude towards technology will contribute significantly to the overall success and fulfillment of a podcaster’s journey. After all, podcasting is an opportunity to share knowledge and passions, build connections, and make a positive impact on others – and overcoming technological fears is just one step in achieving that mission.

7. Outsource editing and transcription work if needed
Moreover, outsourcing editing and transcription work can save podcast creators valuable time, allowing them to concentrate on other essential aspects of their podcast, such as content research, promotion, marketing, and building relationships with guests and followers. By delegating these time-consuming tasks, podcasters can maintain a sustainable balance between their podcasting work and personal life, which is vital for long-term success. They can utilize the newly available time to plan and strategize growth opportunities or streamline their content calendar effectively. As a result, outsourcing not only offers technical support but also enables better organization and management for the entire podcast process. It is also worth noting that with the growing popularity of podcasts, there is an increasing number of professional services that cater specifically to podcasters’ needs. As a result, podcast creators can choose from a wide-ranging pool of options to find the best-fit support suitable for their requirements and budget. Additionally, these services often provide customizable packages that include not just audio editing and transcription but also other support activities like audio branding, show notes creation, or social media promotion. This comprehensive outsourcing option makes it even easier for podcasters to overcome tech obstacles and deliver a fully-fledged, quality product aligned with their vision. In overcoming tech fear through outsourcing editing and transcription work can significantly enhance the overall podcasting experience for both creators and their audience, ensuring a successful and thriving podcast in the long run.

What other steps are you taking towards Overcome tech fears and create successful podcasts? Comment below and let us know.

If you are interested in starting your podcast, grab our free guide at

If you are interested in launching your podcast in 2023 you don’t want to miss our Purposeful Podcasting Bootcamp. You can learn more at

Why Your Community Matters
Entrepreneur Life, Podcast, Purposeful Podcasting

The Power of Community In Your Business

There’s a saying. “When you go in alone, you go fast. But when you go with others, you go fast and far.”

Today we’re talking about community: why it matters, why it’s important, and how it can help you as a business owner.

Think about the spaces and places in your life that you look forward to and thrive in. Chances are, there’s some kind of community formed around them. Whether it’s the same crew that shows up to workout every week, the same commenters in a Facebook Group that you feel like you know more than your partner, or the same group of parents at the kid sports events on the sidelines.

A community gives you accountability. It *should* feel like a safe space for you. It is often your cheer squad or that kick in the pants that helps you get things done.

There’s no such thing as a successful 100% solopreneur. 

Why? Because it is impossible for you to DIY all aspects of your business from start to finish. 

How can you do everything in your business and still serve your clients?  You can’t.

This is a myth that we’re here to gently bust because it’s not possible to do it all on your own, turn a profit and not be completely burnt out at the end of it.

You need a community surrounding you to assist and support you.  But not only that, we’ve found that a community helps you find resources to help with what’s outside of your wheelhouse or even personal network.

We all know that if you want to turn a profit, you have to really focus on what’s important in your business, what your skills and expertise are – so what happens when you run into a wall?  

Well it’s all about who’s in your corner, or who we’ll call: a battle buddy.

This week on the podcast we’re talking about finding a battle buddy and community.

Listen here: 🎙 Season 3, Episode #6: Having a Community is a Must 🎙

One of the key components of a battle buddy is having someone who understands what you’re going through in your day-to-day business.  Someone who has a common bond and goal with you and why it is so important to have that person in your world.

Do you have a battle buddy?

OR a community that you tap into when you need motivation and assistance?

What is the one thing you look for when joining a new group or community?

And if you are interested in joining the next round of the Purposeful Podcasting Bootcamp community, click here.

The Value of Bootcamp Style Learning
Business, Entrepreneur Life, Purposeful Podcasting

The Value of Bootcamp Style Learning

Are you an entrepreneur looking to start a podcast but have no idea how to do it?

You’re not alone!

We have been there. That’s why we created the Purposeful Podcasting Bootcamp, a 12-week program that will help you master the art of podcasting. We believe in the power of a dual relationship; a give and take of both us and the participants working in tandem to get to this end goal. In this weeks podcast,  we outline the key steps necessary for success that helped us launch our podcast and achieve our goals. Join us as we share our insights, experiences and the system we use to get success, momentum, and learning. Tune in to find out how you can launch a successful podcast and create a business that leverages your purpose and passions!

What are the key steps for successful podcasting?

First, it is important to establish a clear vision for the podcast. Having a clear goal and idea of what the podcast will offer is key in creating engaging content that will keep listeners coming back. It is also important to consider the target audience and create the content to meet their needs. This will allow the podcast to reach the right people and grow.

In addition to setting the vision, it is essential to create a schedule for releasing episodes. Having a consistent schedule for releasing episodes will help to build a loyal audience.

It is also important to promote the podcast in order to gain more listeners. Utilizing social media, email lists, and other online platforms is a great way to spread the word about the podcast and reach new people. Taking these key steps will help ensure the podcast is successful and reaches the desired audience.

The Value of Bootcamp Style Launching

The perks of a bootcamp style:
1. Help people become much better at something in a short period of time.
2. Boot camp provides hands-on learning, accountability, and interaction.
3. There is a set timeline: 12 weeks of forward momentum.
4. Offers support: Provide Q&A calls, tech support, and lessons.

A business boot camp is an intensive, short-term program designed to help people become much better at something in a short period of time. At Serendipitous Rebel, we wanted to create a program that was more than just an ebook or a course, something that was more hands-on and had a focus on achieving results in a short period of time. We specifically chose the term bootcamp because it was a dual relationship; it was a give and take between them and their participants in order to reach the ultimate goal.

Before launching our bootcamp we discussed importance of having the right container and the right mode in which to present our offer. We were both anti the idea of courses because we had both purchased courses that we didn’t complete and therefore got nothing out of them. To us, a boot camp seemed like the perfect way to create momentum and help their participants achieve the promised results in a short period of time.

The Podcasting Bootcamp was designed to give participants the tools they need to create a successful podcast. The boot camp was focused on creating a step-by-step roadmap that would help participants go from idea to launching their podcast in just 12 weeks.

At Serendipitous Rebel, we wanted to make sure that our boot camp was action-based and results-oriented so that participants would not only learn the “how” but also get the “why.” We wanted to ensure that participants understood the purpose behind their actions and the results they were working towards.

The Purposeful Podcasting Bootcamp was created to help podcast hosts achieve their goals in a short period of time. It is designed to give participants the motivation and support they needed to launch their podcast, providing a community of like-minded individuals and the tools and resources they needed to be successful. The bootcamp also provides accountability and feedback, allowing participants to track their progress and make adjustments as needed. This was all in an effort to help podcast hosts create a successful podcast in just 6 weeks.

We wanted to help people become much better at something in a short period of time.

This is achieved by creating a program with a hands-on, dual relationship between the participants and the trainers, allowing for an intense yet supportive environment. The program is structured to give participants the momentum they need to launch a successful podcast, while avoiding overwhelming them with too much to do in a week. Through this program, participants are provided with extra Q & A calls, tech support, lessons and learning materials to ensure they have the tools they need to succeed. By providing this intense learning experience, the program is designed to help participants reach their goals and launch a successful podcast in a short period of time.

Bootcamp provides hands-on learning, accountability, and interaction.

A business bootcamp is a great way to learn something in a short period of time and get the desired results. It is a give and take relationship, as both the facilitators and the participants work together to reach the end goal. Bootcamp learning is not like military bootcamp, where someone is yelling at you or doing physical exercises.

Instead, it is intense and focused on achieving something in a short period of time with lots of hands-on learning, accountability, and interaction. Boo camp learning is more intense than a course or a workshop, but is shorter than a year-long program. It provides the right amount of momentum and structure so that participants can get the most out of their learning experience and achieve the desired results. The Purposeful Podcasting Bootcamp is a great fit for those who are motivated and want to learn in an interactive and hands-on way.

12 weeks of forward momentum.

Setting a timeline is important for participants to have forward momentum. A larger program like this – with multiple components such as Q&A calls, tech support, and lessons – is broken down into smaller achievable goals throughout the 12 weeks. This helps participants to stay motivated and on track to launch a successful podcast. A good timeline should include specific goals and deadlines, as well as regular check-ins to ensure that the goals are being met. Setting aside time for Q&A and tech support is also important to help participants work through any problems they may encounter. It’s also beneficial to build in a few days of rest and reflection to give participants time to digest everything they have learned and to internalize the tools they have been using. Overall, setting a timeline for the boot camp is a good way to ensure that participants have forward momentum and that the goals of the program are being met.

In addition to setting a timeline, it’s important to provide ongoing support throughout the 12 weeks. This includes providing resources, answering questions, and giving feedback as participants work through the program. A comprehensive online forum or community with discussion boards, resources, and a Q&A section can be a great way to provide support and to help participants stay on track. For example, participants can connect with each other, ask questions, and get feedback and guidance from the facilitators. This kind of support system can go a long way in helping participants feel connected to the program and successful in their efforts. Finally, regular check-ins with the facilitators and participants are a great way to stay motivated and on track for the 12-week program. In general, it’s a good idea to schedule check-ins at the beginning, middle, and end of the program to ensure that everyone is on the same page and to provide support and guidance as needed. Check-ins can also be used to review the goals and objectives, provide feedback, and celebrate successes. Overall, regular check-ins are a great way to stay connected throughout the 12-week program and to help participants stay motivated and on track.

Our Bootcamp features Q&A calls, tech support, and lessons.

Q&A calls provide a forum for participants to ask questions, get clarifications and troubleshoot any issues that may arise during the boot camp. Tech support is necessary to help participants with any technical issues or difficulties they may face. Lastly, providing lessons helps participants gain a better understanding of the concepts and materials being discussed. This is especially important for those who may be unfamiliar with the topics discussed. To ensure a successful boot camp, it is important to provide these support mechanisms to help participants reach their goals.

In addition to providing Q&A calls, tech support, and lessons, it is also important to create an environment of support and collaboration. This can be achieved by creating an online space where participants can communicate and collaborate with each other. This can be done through forums, virtual meetings, or other online platforms. By creating an atmosphere of collaboration, participants can learn from each other and grow together. It is also important to ensure that participants have access to the necessary resources to complete the boot camp. This can include providing access to relevant materials, tutorials, and other helpful resources. Providing these resources helps participants stay on track and gives them the opportunity to learn important concepts. By providing resources and support, participants will be better equipped to reach their goals and complete the boot camp successfully.

Launching a successful podcast requires taking the right steps. From setting the goal and vision to creating a timeline, offering support and evaluating the experience, all these steps are essential for launching a successful podcast. The Purposeful Podcasting Boot Camp provides a great way to learn something in a short period of time and get the desired results. It is a dual relationship, as both the facilitators and the participants work together to reach the end goal. With the right motivation and dedication, anyone can achieve the same success from this boot camp, and take their podcast dreams to the next level.

I’d love to hear how you apply Purposeful Podcasting Boot Camp to get success, momentum, learning.. Leave me a comment on how it went for you or drop any questions you want me to answer!

How We Define a Business Bootcamp for our Purposeful Podcasting Bootcamp
Podcast, Purposeful Podcasting

“Purposeful Podcasting Bootcamp: Co-Working for Profit”

“Purposeful Podcasting Bootcamp: Co-working for Profit”

When you hear the word “bootcamp,” do you immediately think of burpies, sweat and someone yelling to “drop and give me 20?”

We’ve found over the years that there are several words in the online space that rub people the wrong way like: mastermind, workshop, intensive, and bootcamp.

When we launched our Purposeful Podcasting Bootcamp, a member told us that she did not like the word “bootcamp.”  So we wanted to demystify the word and let you know how we use it.

Here at Serendipitous Rebel, when we say “Bootcamp,” we’re talking about, by definition, the route to help people become better at something quickly. It is a short-spanned and fast paced process that ends in a result.

And for us, it is a podcast.

Our whole goal is to help women launch podcasts.

We want to help women lean into their purpose and share both it and their passions with the world.

Contrary to what you might think, we didn’t land on the term “bootcamp” because we are military wives, but because we felt it described a dual relationship. It was a give and take from both the participants and us working in tandem to get to an end goal.

Because of this choice in word, bootcamp made us intentional about how we structured the Purposeful Podcasting Bootcamp from

  • The length of time of the bootcamp
  • The agenda designed to encourage forward momentum and not be overwhelming
  • The Extra Q&A calls
  • The built-in Tech support
  • And so much more

All of these decisions help us work with you in tandem toward a common goal – your Podcast.

So listen to this week’s episode and then spill the tea and tell us, what is that one buzzword that you don’t like that everyone is using right now and why?


XO - Wendy & Krystal Signature


How Podcasting Can Help Your Business
Business, Entrepreneur Life, Purposeful Podcasting

Purposeful Podcasting: Unlock Your Power with Podcasting: Find Clarity & Profit

Unlock the power of podcasting to grow your business and make an impact with your message!

In this episode you will learn:
1. Discover how podcasting can help you hone in on your expertise and uncover clarity in your business.
2. Learn how to Frankenstein your business with different tactics and repurpose content for maximum efficiency.
3. Find out how to leverage a podcast to build an audience, grow know like and trust, and make a profit.

Maximizing Your Business with Podcasts: Understanding Your Purpose


Are you an entrepreneur who is looking to maximize your business potential? Podcasting is an effective marketing tool that can help you do just that, but do you know how to use it to its full potential? In this blog, we will explore how podcasts can help entrepreneurs grow their business. We will cover topics such as marketing strategy, audience growth, profit, building relationships and simplifying systems. We have used this system for two separate businesses in different industries, and we will share our experiences and results with you. Join us for this journey and learn how to utilize this powerful medium to reach your business goals.

Why is it important for entrepreneurs to use podcasts to grow their business?

Podcasts offer entrepreneurs an invaluable resource for growing their businesses. By utilizing podcasts, entrepreneurs can easily connect with potential customers and build relationships with them. This form of content marketing allows entrepreneurs to showcase their expertise and gain credibility among their target audience.

Additionally, podcasts can be used to spread the word about a business’s services and products, increasing their visibility and reach. Moreover, podcasts are a great way to build relationships with influencers and other entrepreneurs in the industry. By hosting or being featured as a guest on a podcast, entrepreneurs can establish themselves as thought-leaders and get in front of potential customers and partners. Finally, podcasts can be used as a platform to share success stories, discuss challenges and provide useful advice. This can help entrepreneurs create an engaged community of customers and partners, increasing their chances of success.

How do you get stated with a podcast? Here are the steps you need to follow:
1. Drill into Purpose: Understand what you’re passionate about and how to use it to create content and a podcast.
2. Define Your Audience: Understand who you are speaking to.
3. Profit & Leverage: Identify ways to leverage your podcast to grow your business and make a profit.

Understand what you’re passionate about and how to use it to create content and a podcast.

This step requires reflection and introspection to determine what drives you, what topics you find interesting, and what topics you feel you can provide value on. Once you have identified your purpose, you can use this to inform what types of content you create and the topics you cover in your podcast. This helps to ensure that your podcast is consistent and that you are delivering content that is aligned with your values and interests. Additionally, this step allows you to provide a unique perspective and style to your podcast that is reflective of your individual strengths and interests. By drilling into your purpose and understanding how to use it to create content and a podcast, you can ensure that your podcast is successful and profitable.

2. Define Your Audience: Understand who you are speaking to.

This is essential to ensure that your podcast reaches the right people and delivers the right message. When defining your audience, you must consider who your target market is, what their interests and needs are, and what type of content they are looking for. Once you have identified your audience, you can use this information to create content that is tailored to their interests and needs. Additionally, this helps you to market and promote your podcast more effectively. Knowing who your audience is and how to reach them is essential to ensure that your podcast is successful. Step 3 of the Purposeful Podcasting process is to create a content plan. Having a content plan allows you to create content that is consistent and structured, which helps to ensure that your podcast is successful. A content plan should include the topics you will cover, the type of content you will create, the format of your podcast, and the frequency of your podcast. A content plan should also include a timeline for the content you plan to produce and the promotion and marketing of your podcast. Having a content plan helps to ensure that you stay on track and that your podcast delivers content that is consistent and of a high quality.

3. Profit & Leverage: Identify ways to leverage your podcast to grow your business and make a profit.
Profit & Leverage: Identifying ways to leverage your podcast to grow your business and make a profit requires a few steps. First, you need to drill into your purpose and mission, and develop content that reflects that. Once the podcast is created and edited, you need to focus on list building and customer relationship management.

There are many tools out there that can help you do this. Utilizing these tools will help you capture and grow your audience and ultimately make a profit from your podcast. You can also leverage your audience by repurposing content from the podcast into other marketing strategies. Lastly, you can use the podcast as a platform to showcase your expertise and create offers for your audience. This will create an avenue for you to monetize your podcast and turn it into a profitable venture.

Once you’ve identified ways to monetize your podcast, you need to create a plan that will help you track your progress and measure success. This will help you identify areas of growth, as well as areas that need improvement. Having a plan in place will also help you set a timeline for when you expect to see a return on your investment. Additionally, it’s important to have a clear understanding of who your target audience is and how you will reach them. This will help you create content tailored to their needs and interests, which will ultimately drive more listeners and more profit. Finally, in order to leverage your podcast for maximum profit, you need to be consistent with your content. Creating a schedule for when you will release content will not only help you stay organized, but it will also provide your audience with something to look forward to. Additionally, this will help establish trust with your audience and make them more likely to invest in you and your podcast. By following these steps, you can effectively leverage your podcast for maximum profit.

Podcasting is a powerful tool for entrepreneurs to maximize their business potential. With the right mindset and the right strategies, anyone can use podcasting to reach their business goals. So don’t be afraid to take the leap and start podcasting today!

I’d love to hear how you apply podcasting in your business to get clarity, alignment & profit.. Leave me a comment on how it went for you or drop any questions you want me to answer!

And if you are looking to add this strategy to your business, be sure to grab our guide Purposeful Podcasting. It’s free and full of great information to help you get started podcasting.
Drilling into your purpose
Purposeful Podcasting

Purposeful Podcasting: Why Profit Matters

This week we are re-airing our episode on Why Profit Matters that we shared for our Purposeful Podcasting Bootcamp promo.

Wendy and Krystal discuss the importance of profit in running a business. They define profit as revenue minus expenses and emphasize that it is crucial to make a profit in order to have a sustainable business. They also discuss the importance of aligning profit goals with one’s purpose, and the need to value one’s time and energy in calculating expenses. They caution against shooting oneself in the foot by making poor financial decisions when revenue exceeds expenses.

Listen on Apple Podcasts



Drilling into your purpose
Purposeful Podcasting

Purposeful Podcasting: Drilling Into Your Purpose

This week we are re-airing our episode on Drilling Into Your Purpose that we shared for our Purposeful Podcasting Bootcamp promo.


In this episode, Krystal and Wendy explain why purpose matters in podcasting and how podcasting can help businesses. They discuss the definition of purpose, which is the central self-organizing life aim, and how purpose is what drives resources and goals. The hosts believe that having purpose makes people happier, healthier, longer living, and more joyful. Purpose allows individuals to reach their higher aspirations or higher aims, which is not always work-related, and can help individuals focus on the one thing they need to do in their business to make money. Purpose helps entrepreneurs build a strategy that serves that purpose.

Listen on Apple Podcasts



Why Women Should Be Podcasting
Purposeful Podcasting

Purposeful Podcasting: Why Women Should Podcast

Why Women Should Podcast

In this weeks episode of Purposeful Podcasting we dig into why women should start podcasting.

Wendy Guth and Krystal Eicher discuss the topic of why women need to podcast. The discussion was sparked by a male celebrity’s comment that women reach their prime in their 20s, 30s, or maybe 40s. Wendy and Krystal argue that women have a lot to say and should have more representation in the world to share their stories and add value to conversations. They believe that stories shape culture and worldviews and that a lack of representation of women’s views is why there’s something wrong with the world. Wendy suggests that the number one reason women should start a podcast is that they have something to say. They also agree that podcasting is a low-barrier entry opportunity to express oneself and share one’s passion.

At what age do you think women reach their peak?

Recently Don Lemon made the statement that women are past their prime after 40. And while he has made great efforts to try to walk that back (sort of?), we are pissed nonetheless. Mainly because if that were true, where would Serendipitous Rebel be today with two women, ages 57 and 37, at the helm? Apparently not that far.

And yet, it’s a sentiment that seems to instigate a lot of imposter syndrome with women today. So many that we speak with feel that they have nothing to add to the conversation. We argue that the opposite is true.

With age, comes wisdom.

And frankly, that’s a relief. We still have something to say, even later in life, and what we have to say can add even more value to the mix, because we have lived. Can you imagine if all of our contributions to the world peaked at 25?

If you ask us, this life gets better with age. We learn more and can add more value to the conversations around us because we have picked up more world views and knowledge along the way.

When you have those conversations in the form of a podcast, you are showing, by your example, that we are not alone – that others share our world views and frustrations. You normalize conversations that more people should be having.

The world needs more women sharing their voices and stories. And we advocate that a woman’s voice is most needed in their 30’s, 40’s and 60’s. Women have experience and stories that need to be shared in this space.


Listen on Apple Podcasts


Transcript of today’s episode:

Krystal Eicher, Wendy Guth

Wendy Guth 00:55
Hello, there and welcome to this episode of Purposeful Podcasting. I’m Wendy and I’m here with
Krystal. For the first time I’m just saying her name and not waiting for her to say it. And we’re
actually here to talk about a topic that is really near and dear to our hearts. And that is why
women need to podcast. I will start this by saying I have been righteously indignant today,
having just heard a male celebrity say that women reach their peaks, or they’re in their prime
sorry, in their prime in their 20s, 30s, maybe 40s. And I’m sure you’re like, “Well, what does
that have to do with podcasting?” Oh, it has a ton to do with podcasting. And that is what we’re
going to get into right now. Welcome. Welcome, everyone, and welcome Krystal.

Krystal Eicher 02:00
Welcome,everyone. Yeah, when we were really talking about this week’s episode, which has
been on the docket for some time now, it’s you know, why more women should podcast and
why we feel so passionate about this. And then the story came up, and we were like, oh, now
we really have to double down because we were pissed. Because this is and this is why more
women need to podcast, because we need more women’s voices in the world, adding value to
the conversation so that more people know that we exist. Because I think people forget that we
exist long past our 40s. Oh, my gosh, if we peek in our, that means you’re done. And I’m almost

Wendy Guth 02:42
I can’t even tell you how much that pisses me off. I will say that I am very proudly 57 years old.
And does that mean my life ended 20, 30 years ago?

Krystal Eicher 02:54
A long time ago, apparently.

Wendy Guth 02:56
Oh my gosh, no way. And I am so emphatic that my life actually did not begin until I hit 50.
Doesn’t take away from my childbearing years. It doesn’t take away from, you know, my
relationship years. It just means that the older we get, we feel more comfortable in our skin.
And it’s really about time that everyone, everyone realize this. Life does not end at any given
time, you know, oh my gosh, this really has me so pissed off. And I think about it, and it’s like,
how can you say that someone hits their prime in their 20s? What do they do for the rest of
their f*ing lives?

Krystal Eicher 03:44
Oh gosh, that sounds so depressing to me. It’s like people who peak in high school?

Wendy Guth 03:48
Well, that’s exactly what I was…we share the same brain on this one. Yes. You know, the best
years of my life happened when I was you know, what is it? 14 to 18? Holy crap, that’s just, no,
that’s depressing. Oh, my gosh. And it’s so intriguing to me, because we have the opportunity,
and really a fairly low barrier for entry, to speak our minds, to say what we feel, to share our
passion for a lot of what we do that is with female entrepreneurs. But it actually could be
anyone who has a passion on a topic. It’s like you sit down in front of a computer, and you have
some sort of a recording device, you know, and you have a microphone and just speak.

Krystal Eicher 04:48
Yeah, it’s such a great way for people to express their views on things and share their stories.
And I think that we all can agree that stories are the things that shape so much of our culture
And our worldview, and I think that if when you think about their topics that we are constantly
engaging in the world, it is the stories that shape those conversations that really are going to
make those decisions in the long run. It’s not laws, it’s not black and white commentary and
objectivity, its stories. And I think that a lot of people who have very harsh world views on
anything today, it’s because they’re lacking empathy behind it. And it’s because they’re lacking
a story behind it. And so if you really want to make big impacts in the world, we have to share
more stories. And when we talk about what the hell is wrong with the world today, it really, in
my opinion, is because we are having a lack of representation and women’s views in the world,
it’s because we’re not confident enough to share our stories. And so that’s what we want to
change. And that’s, in my mind, one of the biggest reasons why women should start a podcast.
Okay, let’s talk about that. Why, if you were to break it down, number one reason why a woman
should start a podcast, go?

Wendy Guth 06:07
Well, because we have something to say. I think about it, and I’ve joked about this, that if I
wasn’t doing this podcast, I would have done a podcast on my love of professional football. I
would be interviewing football players, because this has been a passion of mine since I was 12
years old. Because I’m old, that was a long time ago.

Or I would do a podcast on another passion. I love Hallmark movies, I would happily do reviews of Hallmark movies all the time,
because I do them in my head, do them in my head.

I think we have fortunately found a happy
balance about talking, with our podcast, of how do you take purpose, passion, and also
incorporate the ability to earn a profit. And I think that that’s an absolutely amazing
opportunity. So why do a podcast? Because it opens the door to a world that you may never
have known existed. We’ve talked about it adding the accelerant to the fire that already exists
in terms of expanding your world. And I think that it builds community, for God’s sake. And you
can never and going back to what you said about the ability to share your story is so important.
And especially I think as female entrepreneurs, we have stories to tell. What we do, probably
someone else also does. What makes us unique, authentic, real, is what we personally bring to
it. And we have the ability to speak our voice and share our stories. No two people have the
same stories. No two people walk in the same shoes. And being able to share in that way, I
think is so incredibly important. I agree. And it’s empowering. And representation matters. It’s
empowering for yourself, because as you do it, you know for as we have done it, we have
gained confidence, we have been able to open doors that were not open to us prior to. We have
been able to figure things out along the way but likewise, I believe that our podcast
demonstrates what is possible for other women. And by nature of that has encouraged other
people to start their podcast, to share their voices, to share their world worldviews, and it helps
amplify that. And you said it before a podcast is a low barrier to entry. But there are like things
that you have to figure out along the way. There’s research, there’s tech, there’s other things
and aspects that can go to with it. You guys, it’s so empowering and so confidence building to
be able to put something like this together and then put it out into the world. I remember the
excitement I felt when we launched our first episode. And just how gratifying that felt that not
only did we do it, we did it well. And when I listened to the playback, I’m like, wow, we actually
sounded really good. And it’s more like if they can do it so can I. I think that people think that
podcasters are people who do these things operate like up on a pedestal. And we don’t at all.
It’s just that we took the first step, we just showed up. Exactly. I would love to challenge us. Oh,
I just had this thought I want to help 1000 female entrepreneurs to launch their podcast.

Krystal Eicher 09:46
I will join you with that mission.

Wendy Guth 09:47
I think it’s so important. And I was reading something really interesting earlier today about how
influencers, social media influencers, are predominantly female and how they earn actually
more than their male counterparts as influencers. Well, I challenge that a podcaster is even
more of an influencer because it’s not just selling in a lot of cases, your physical wrapping,
rather what’s in your head? And what’s in your heart? And in no way am I dissing influencers on
social media because that’s not really, I’m just saying that if that can be such a predominantly
female area, then why not podcasting? I think that there’s a vulnerability in that. I think that’s
what the world needs. I can’t even I can’t say that enough. That’s what the world needs.

Krystal Eicher 10:50



Krystal Eicher 10:50
I agree, and the opportunity for growth is limitless, because only a third of podcasts are hosted
by women currently.

Wendy Guth 10:58
And women want to hear from other women. We do. We want to know what experiences other
women have. And we want to hear their stories. And it’s so important for us to share. I want to
challenge all of our listeners to show especially that we have not hit our prime anywhere close
to it, we have not hit our prime. And frankly, I don’t expect to hit my prime. until probably
they’re about ready to roll me into the ground.

Krystal Eicher 11:30
Yeah, I don’t know about you, but I’m just getting started.

Wendy Guth 11:32
Exactly, exactly. God I was I haven’t been this pissed in a while. And the more I sit on it, the
more pissed I get, be sure to download our guide, we have a guide, and we will make sure that
the link is in the show notes. Mind blowingly.

Krystal Eicher 11:49
Link is in the show notes. And if you guys have any questions about launching your podcast, be
sure to shoot us a DM, grab the guide. It’s Purposeful Podcasting. So it’s your guide to
purposeful podcasting. So all of the things that tend to hold women back, what should I talk
about? We’ve got we have a list of over 100 ideas on what to podcast about. What tech is
involved, we list all that out for you too. Where should I go to launch my podcast, all of that is
listed in there as well. This is your guide, because again, we just want more women voices out
in the world. So and if you’d like more information, shoot us a DM, shoot us an email, and we
will get back to you because we feel very, very strongly about just this. Mind blowingly strongly
about this. A podcast gives you the ability to unleash your voice, to put your story out in the
world and therefore make room for other people. It is what I told Wendy today I said all I really
want to do is take my flag in the ground and not let anybody take this little plot of land away
from me. And I do that through my podcasts. I do that through sharing my voice here. And it is
incredibly empowering. And I’m not likely to let it go anytime soon.

Wendy Guth 13:02
That’s exactly the way it needs to be, absolutely the way it needs to be. It is time for women to
embrace that we have opinions, that we have thoughts, we have a voice and we need to share
it if Thank you for listening.






Krystal Eicher 13:23
Until next time.

Wendy Guth 13:26