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September 2022

Purposeful Pivoting: Krystal Eicher
Entrepreneur Life, Podcast, Purposeful Pivoting

Purposeful Pivoting: Krystal Eicher

Purposeful Pivoting: Krystal Eicher

 

Krystal started her journey in entrepreneurship in 2018 after spending 6 years as a stay at home mom. She started a business as a travel advisor, and was well on her way when the pandemic forced her to make a pivot in 2020. From there she made the decision to lean into her strengths as a marketer and begin teaching marketing strategy to other travel business owners. And yet, something still was not quite right. She began to reflect with her coach on her own strengths and purposes and began to lean in more to the marketing world. Listen to her story!

Purposeful Pivoting with Wendy Guth
Entrepreneur Life, Podcast, Purposeful Pivoting

Purposeful Pivoting: Wendy Guth

Purposeful Pivoting with Wendy Guth

Kicking off our Purposeful Pivoting Interview series, Krystal is putting the spotlight on Wendy, as our first interviewee. In this episode we ask Wendy about her Pivoting Journey, what she learned, how she made the decision. Krystal interviews Wendy Guth on the path that led her from travel agent to business coach.

Wendy started her journey in entrepreneurship after she was laid off in 2016. She started a business as a travel advisor, and was well on her way when the pandemic forced her to make a pivot in 2020. From there she made the decision to become a certified business coach, and she hasn’t looked back. Listen to todays episode to learn more about Wendy and her path to success.

The road to success in entrepreneurship is windy. It is our intention with this series to pull back the curtain on some of the ups and downs that entrepreneurs face and normalize the discussion around pivoting and change in your entrepreneurial journey.

 

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Season 2 Trailer: Purposeful Pivoting

Welcome to Season Two of the Serendipitous Rebel Podcast

In this season we are all about Purposeful Pivoting. 

 We hope you enjoyed listening to season 1 as much as we enjoyed recording it! Our intent for this podcast is to throw open the curtain to show you how two entrepreneurs are just figuring shit out.

So how do we figure things out as a small business owner? We figure shit out through purposeful pivoting … which is what we are going to do for Season 2.

What the heck is purposeful pivoting??

Purposeful pivoting is connecting with what matters and taking committed action to make a bigger impact in your world.

We help entrepreneurs purposefully pivot into businesses that bring them success and joy.

Our vision is to inspire you, our podcast listeners, in Season 2 by sharing the entrepreneurial pivots and journeys of some incredible entrepreneurs who we will be interviewing.

The road to success in entrepreneurship is windy. It is our intention with this series to pull back the curtain on some of the ups and downs that entrepreneurs face and normalize the discussion around pivoting and change in your entrepreneurial journey. Be sure to subscribe and leave a review!

Looking for a community to support you in your pivots? Join Rebel On The Go – Our Free Facebook Group for Female Entrepreneurs pivoting.

Listen on Apple Podcasts

Grab your free guide now to see if the universe is giving you signs that it’s time to pivot!  


Are Small Business Owners Entrepreneurs
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Are Small Business Owners Entrepreneurs?

Entrepreneur. Small Business Owner. Independent Contractor. Online Business Owner. Virtual Assistant. Businesswoman. Businessman. Merchant. Dealer. Mogul. 

No matter how you slice it, at the end of the day it all means one thing: you are a person who is in business for yourself. You don’t answer to a higher authority in your business. You are the person in charge. 

So why do people have such a hard time with this label?

Entrepreneur vs Small Business Owner vs Independent Contractor

Since I’m a big fan of definitions I thought we would start there:

Entrepreneur: (n) a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so

Small Business Owner: the SBA defines a small business as one that employs fewer than 1,500 people and generates a maximum annual revenue of $41.5 million (as of 2017)

Independent contractor: In the eyes of the IRS The general rule is that an individual is an independent contractor if the payer has the right to control or direct only the result of the work and not what will be done and how it will be done. If you are an independent contractor, then you are self-employed.

So really, what is the difference?

In theory, the three are one and the same. Yet very few business owners refer to themselves as entrepreneurs. 

At Serendipitous Rebel, we believe that how you refer to yourself comes down to the mindset you have when you run your business.

Though there is very little difference between the roles and responsibilities of a person in any of these three positions (outside of, perhaps, scale), there is a huge difference between the mindset of the three. 

Most entrepreneurs are risk takers. They hold in scope the vision of the work that they wish to do. 

Independent contractors, by comparison, tend to focus on the job that they execute.

They don’t focus as much on the vision. They also tend to forget about the importance of the business systems they need to pull in the jobs they are so good at executing. 

Small business owners tend to focus solely on the systems, but forget about the vision and jobs in place that are needed to effectively scale and execute. 

To be successful you need to be able to take risks and have a strong vision. You must focus on and build systems that support your business to include marketing systems, financial systems, and operational systems.  Finally, you need to be able to execute and love the jobs and tasks that fund your business. 

A business is an ecosystem, made up of many different moving parts. At the end of the day your job title has very little to do with the outcome and success of your business. But your mindset and how you execute your business will have everything to do with how successful you are. 

You are the owner of your business. It’s time to embrace ALL of the roles and responsibilities that come along with it.